Site members and industry friends are invited to be inspired by the city of art and history: Florence, Italy

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Today’s business needs creativity, so let your creativity, initiative, and originality flow in the birthplace of the Renaissance. Set the dates of 17–19 March in your diaries and plan to meet in the heart of Tuscany at the beautiful Hotel Baglioni.

Developed by Site Europe members, the Site EMEA Forum will hold a special focus on the business needs, perspectives and trends of Europe, the Middle East and Asia. A proud Site Italy Chapter along with Florence Convention Bureau and destination partners have planned a program that will challenge your thinking and provide valuable ideas you can take back to your office and client conversations.

  • Keynote speaker: Jonathan Margolis is a British journalist who had won a clutch of journalism awards in the UK, and is also an accomplished and polished TV and radio guest. His keynote at a convention in Rome was hailed as “…the highlight of our 3 days. He is knowledgeable, original, smart, accessible — and very funny.”
  • Panel: A buyers’ panel will share experiences and give insights as to their needs.
  • Debate: A new format for Site events, where topics will be debated allowing much interaction and fun!
  • Breakouts: We will offer a number of breakout sessions, some being repeated, allowing delegates to attend 3 or 4 breakouts over the two days. Breakout topics will include:
    • Motivation Triggers across Borders
    • Sustainable Events
    • Social Media
    • Effective Communications
    • Business Model that Bucks the Trend
  • Special Programs: Site Young Leaders will have the opportunity to connect and Chapter Leaders will hold a spring Leadership Meeting.


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Author: Editor