Ovation Global DMC is proud to announce that the company has won the Gold Award for Best Brand Marketing Campaign at the 2011 UK Meeting Industry Marketing Awards. Announced at a gala ceremony held at the Park Plaza Riverbank London last Monday, Ovation beat off strong competition from Zibrant, Corporate Innovations and Hard Rock International to claim the coveted accolade.
Ovation was selected as a finalist for its Bear Kidnapping Campaign which ran over a two week period to coincide with EIBTM 2010. The campaign was commended by an independent adjudicating panel for demonstrating the impact and high return on investment potential of social media marketing. In just five days the promotion generated increased visits to the Ovation website of 150%, a 134% increase in Twitter followers and a 26% increase in Facebook friends.
Accepting the award in front a 400 strong audience of meeting industry professionals, Doris Reynolds, Marketing & PR Manager with Ovation Global DMC commented on the value of social media in building community around the Ovation brand, driving traffic to the Ovation website and translating the noise generated by the Bear Kidnapping Campaign into tangible business leads.
Paying tribute to his marketing team, Padraic Gilligan, Managing Director of Ovation Global DMC said ‘’I’m so proud of the team’s achievement as it clearly shows that genuine innovation and true creativity doesn’t have to come at a high price’’.