Associations ahead of the field

| April 27, 2012

Cheltenham Racecourse sees an increase in business

Renowned sporting venue Cheltenham Racecourse has seen a 63% increase in business from the association sector.

Cheltenham Racecourse has a long history providing conference and events to a multitude of sectors, recently seeing  a marked increase in bookings this year from the association sector. Bookings for 2012 include the Redeemed Christian Church of God (RCCG), Gloucestershire Ladies County Golf Association (GLCGA), the Association of School Business Managers and the Gloucestershire and Warwickshire Railway.

The Centaur, a 2,250 seated auditorium, has proved a popular space, enabling clients from the association sector to take advantage of the state-of-the-art lighting and sound capabilities, as well as the numerous break-out rooms available. The Panoramic Suite, commanding scenic views of the racecourse, is also a favourite amongst this sector, providing guests with a refreshingly unique space complemented by countryside vistas.

Located only one mile from Cheltenham town centre, the course is accessible from the Midlands’ major arterial routes including the M40 and M5, as well as direct train links to London and Bristol. Cheltenham Racecourse also boasts over 10,000 free car parking spaces as well as 300 acres available for outside events, making it an ideal choice for large scale events.

Babatunde Akinfisoye, operations manager RCCG, said: “The entire team at Cheltenham Racecourse worked exceptionally hard to ensure the success of our Ordained Ministers’ Conference (OMC) 2012, which welcomed over 2000 guests. The brief was met really well and the support we received from staff before and during the day was first-class. The readiness of staff to be flexible where necessary and provide creative solutions to our needs was undoubtedly a contributory factor to the success of the conference.  Cheltenham Racecourse certainly was the perfect choice; our guests really enjoyed the benefits of the spacious venue and ample free car parking facilities and we have received some excellent feedback.”

Susie Bradshaw, conference and events manager at Cheltenham Racecourse, said: “We are very pleased to have seen the significant increase in bookings from the associations sector this year. Our convenient location and large capacity means we are an ideal choice for associations, who favour venues with plenty of space.  The recent boost in bookings is testament to Cheltenham Racecourse’s position as a key destination for event and conference organisers.”

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