-According to leading online travel retailer, Holiday Hypermarket, Greek holidays will see moderate growth this summer-
Greek tourism is tipped to see moderate growth in 2012 due to lower airfares and attractive rates in island destinations like Crete, Mykonos and Corfu, say leading online travel retailer, Holiday Hypermarket. This follows statements from Taleb Rifai, secretary general of the U.N. World Tourism Organisation (UNWTO), who affirmed Greece’s popularity as a tourism destination.
In 2011, around 10 per cent more travellers booked Greek holidays, and with tourism accounting for 15 per cent of the economy as well as one in five jobs, it is a crucial aspect of the Greek way of life. As a result, both the mainland and surrounding islands boast a large number of holiday resorts with great facilities.
Greek tourism bodies have launched campaigns to promote tourism abroad. For example, UP Greek Tourism is an initiative that employs outdoor advertising, traditional and social media to promote inbound tourism, particularly among German and British travellers who are eager visitors to Greece’s coastal and island resorts.
Calum MacDonald, Online Marketing Manager at Holiday Hypermarket, comments, “Greece is slowly climbing into the top 10 tourist destinations in the world with plenty to offer families, honeymooning couples and young friends looking for a party destination.
“Tourism resorts on the coast are continuing to provide excellent package holidays to visitors from abroad no matter the political situation. As one of the most attractive countries in southern Europe, Greece is a great place to book a beach holiday this summer.”
