A high-profile panel of luxury travel specialists at World Travel Market 2014 will share new research on affluent travellers and debate how not only luxury product, but also the theory and practice of selling that product to new customers is changing. In a session called “Evolution of selling luxury: what do affluent travellers want and […]
Archive for May 14th, 2012
The Sex Appeal of Big Brains: Are Tourism and Culture Being Overtaken by Intellectual Prowess in the Hunt for International Meetings Success?
Are the days of marketing a destination in traditional tourism terms numbered? How are cities finding new ways to harness the intellectual resources in their local universities and institutions? How can meetings management companies authentically position themselves as intellectual partners and not just logistics providers? ICCA’s Breakfast Seminar at IMEX looks at numerous examples of […]
VisitBritain, the national tourism agency, launched its flagship business-to-business travel trade event, Destination Britain & Ireland (DEBI), along with Tourism Ireland in Bangkok today. The three-day gathering, now in its 9th year, sees over 200 companies in attendance and around 4000 appointments taking place. This year’s DEBI, which is VisitBritain’s largest trade event globally, welcomes 22 […]
The team from the Kuala Lumpur Convention Centre and Taylor’s University School of Hospitality, Tourism and Culinary Arts As business tourism continues to gain recognition in Malaysia as a key economic driver, the Kuala Lumpur Convention Centre (the Centre), the country’s leading convention facility, and Taylor’s University School of Hospitality, Tourism and Culinary Arts (TCHT) […]
Melbourne has officially been recognised as the number one city in Australia for conferences and congresses, Minister for Tourism and Major Events Louise Asher announced today. The Country and City Ranking Report 2011, produced by The International Congress and Convention Association (ICCA), saw Melbourne ranked ahead of any other Australian city at number 31 in […]