HUSQVARNA World Conference 2012

| July 18, 2012

VOK DAMS realizes international Leadership Meeting in Budapest 

170 international top managers of the Swedish Company Husqvarna came to the Hungarian capital for the World Conference.

The four-day event was focused on communication, information and on the emotional address of all the top managers of the core brands Husqvarna, Gardena and McCulloch. For the first time, the World Conference took place under the new umbrella brand of the Husqvarna Group.

The event aimed at binding all brands of the Husqvarna Group to the parent company and intensifying communication among each other.

At business meetings, workshops and evening events, much priority was given to the interdisciplinary dialogue. The executives responsible for the international markets put the main emphasis on working together to stimulate the strategies of all the brands in the appropriate workshops. On top of that, they wanted to develop the product diversity and the diversification of the measures by finding solutions concerning marketing and sales.

Budapest, city with two unequal but interesting townscapes, was the perfect place for the successful continuation of the international Leadership Meetings This contrast was reflected in the selection of the locations – on one hand the very traditional brewery Kaltenberg and on the other hand the modern restaurant Spoon.
The new quality of the World Conference coincides with the launch of the new Husqvarna Group.

Husqvarna is one of the world’s largest producers of outdoor power products with more than 15,000 employees in above 100 countries.

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