Hotelbeds expects over 19% global sales growth for 2014 at World Travel Market

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The company has announced solid growth figures in all its regions, with Europe remaining the best-selling region and the MEAPAC region registering, once again, the highest growth rates. 

Mallorca, Tenerife, Barcelona, London and Paris were the travellers’ most-chosen spots in Europe. 

London, 4 November 2014 – Hotelbeds, the No.1 Global B2B Bedbank, has announced over 19% global sales growth forecast for 2014 at World Travel Market 2014, the leading global event for the travel industry taking place in London between 3-6 November.   With an online database featuring over 67,000 hotels in more than 180 countries, Hotelbeds plans to reach €2.3 billion sales (TTV) in the fiscal year ending 30th September. 

Hotelbeds expects to deliver double-digit growth across all its regions in 2014. The European region delivered an outstanding performance driven mainly by growth in the Mediterranean. These results show how the Mediterranean countries stand out as the most attractive incoming markets, with growth rates above 30% in many of them, as is the case in Greece, Turkey and Croatia. In terms of cities and islands, Mallorca, Tenerife, Barcelona, London and Paris rank as Europe’s favourite spots. 

The Americas experienced double digit growth in 2014, with best-selling incoming markets such as the US, Mexico and Brazil. Orlando stands out as the most visited spot once again, followed by Las Vegas, New York, Miami and Cancun. 

Hotelbeds’ successful expansion plans in the MEAPAC region, supported by a strong focus on localisation and customisation, have allowed the Middle East, Asia, Australia and the Pacific Islands to remain as the fastest-growing region with over 30%  growth.  Thailand, the United Arab Emirates, Malaysia, China and Singapore were the most visited countries during 2014. 

In the words of Carlos Muñoz, General Manager, Hotelbeds, “these figures are a clear example that our efforts towards innovation and the diversification of our product portfolio are allowing us to maintain solid growth in all our regions and penetrate emerging markets.

Our aim is to continue to consolidate our expansion into international markets by 2019, especially in Asia and Africa as incoming markets, while maintaining growth in our home markets of Europe. We will also continue working to give our customers extra added value by increasing the number of products with exclusive conditions.”

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Author: Editor