Introducing a Thoroughbred Loyalty Programme

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Meydan Hotels and Hospitality launches first ever loyalty programme across four properties this November

(17th November 2014 – Dubai) Meydan Hotels and Hospitality unveils the much anticipated Al Yamamah Rewards loyalty programme for the very first time in the UAE towards this November. The annual food and beverage membership is two-tiered; starting at Gold with the option to upgrade to the VIP Platinum level.

Using a highly advanced application optimized for web and mobile, it navigates and tracks spending and redemption in real time. In addition, the use of a sophisticated geo-tagging system allows exclusive location-based offers to be showcased to members, while social media integration makes the sharing experience user-friendly and entertaining.

“We are tremendously excited for the launch of Al Yamamah Rewards. This digitally integrated loyalty platform marks the first step in our long-term plans to provide guests with a full range of experiences conveniently available at the touch of a button,” commented Thomas Grundner, Head of Sales and Marketing, Meydan Hotels and Hospitality.

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Joining this experiential programme opens doors to a bespoke selection of welcome experiences in the award-winning facilities of Meydan Hotels and Hospitality: The Meydan Hotel, Bab Al Shams Desert Resort and Spa, Meydan Beach and Meydan Golf (The Track).

Benefits include enticing reward opportunities designed to suit even the most discerning guest; comprising of a complimentary one night stay at The Meydan Hotel or Bab Al Shams Desert Resort and Spa; culinary journey through one of the 17 unique dining outlets, ‘buy one get one’ treatment offers in a destination spa or exclusive day access to the beach.

In addition to extensive sports facilities with tennis or teeing off a floodlit ‘championship 9 hole’ golf course, the reach of Al Yamamah Rewards is beyond imagination.

Author: Editor