As the UK moves up the world ranking to ‘third most admired country’ in the latest Anholt-GfK Roper NBI, figures released by the Office for National Statistics for August suggest that Britain’s strong inbound trend is set to continue.
Sandie Dawe, Chief Executive at VisitBritain said: “These August 2011 figures show real signs of stability in what has been a strong 2011 to date. 3.1 million visitors enjoyed Britain this August with 2011 figures 3% higher than during the first eight months of 2010, due to strong results throughout the year.
“Visitor spending was at a record high for August, 3% higher than 2010. Following record levels in June and July, this has resulted in a 4% increase (£0.4 billion) in earnings so far in 2011, a total of £11.65 billion. Now as we are right in the mix of rolling out our biggest, most ambitious tourism marketing programme for 10 years we can see that Britain is recovering its international appeal with double digit holiday growth in the first quarter and promising figures during our peak Summer months.”
“Coupled with the UK’s recent improvement in overseas sentiment, these August figures provide us with a good platform to invite the world to visit Britain.”