All Entries Tagged With: "AIME"
New dates announced for AIME 2013
Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), today announced new show dates for AIME 2013, which will now take place on the 26 and 27 February 2013.
Previously announced March 2013 dates have been revised as exhibition space at the Melbourne Convention and Exhibition Centre (MCEC) became available in February when the show is usually held.
Sally de Swart, RTE’s Director for AIME, said the change of dates has been well received following collaboration with key buyers.
“February best suits the industry diary and allows AIME to remain the first meetings and incentives event on the year’s calendar, so we’re really happy with the revised dates for the 2013 show,” Ms de Swart said.
Karen Bolinger, Chief Executive Officer of the Melbourne Convention + Visitors Bureau (MCVB), which owns AIME, said she was pleased that space had opened up at the MCEC.
“Over the last two decades, AIME has traditionally been held in February, so we are delighted that the revised dates will ensure the show is consistent with previous years,” Ms Bolinger said.
AIME 2013 will bring together exhibitors, Hosted Buyers and visitors from the meetings and incentives industry from around the world to network and do business over the two-day event.
AIME organisers are now taking bookings for exhibitor space, with 50 per cent of the floor space already committed for 2013. Exhibitors are urged to secure their space early to ensure they do not miss out by contacting Stephanie Rowen, Sales Manager on +61 2 9422 2470 or via email stephanie.rowen@reedexhibitions.com.au.
Impressive turnout at 20th anniversary AIME
1 March 2012: The show floor was buzzing at the 20th anniversary Asia-Pacific Incentives & Meetings Expo (AIME) 2012 with more quality Hosted Buyers undertaking Pre Scheduled Appointments (PSAs) with exhibitors than in 2011.
500 Hosted Buyers from 27 countries attended AIME, which is an increase of 16.5 per cent compared to 2011. Furthermore, 779 exhibitors were present at the show and pre-audited figures show that an impressive 3,384 visitors attended over the two days.
Of these figures, 51 per cent of Hosted Buyers and 206 exhibitors were attending AIME for the first time, with these groups conducting 12,903 PSAs, a 15.8 per cent increase from 2011.
Reed Travel Exhibitions (RTE) Director for AIME, Sally de Swart, said feedback has been overwhelmingly positive and the 20th anniversary event was a resounding success, providing lead generation through networking and formal business appointments.
“We are extremely pleased with the feedback we have received during and post show and our refreshed program provided our visitors with more opportunities to network, conduct business and be educated,” Ms de Swart said.
“It was great to see over 2000 attendees at the Official Welcome Reception on the Monday night at the Melbourne Pavilion in Flemington, hosted by the Melbourne Convention + Visitors Bureau (MCVB), which certainly set the tone for the whole show.”
In addition, the IBTM Global Industry Research preliminary findings for Asia-Pacific were announced at the Business Events Forum held on the Tuesday, revealing that 83 per cent of buyers in the region are choosing to stay within Asia-Pacific to hold their events and meetings, which supports the idea that the area is holding strong in the industry.
AIME 2013 will be returning on 19 and 20 March 2013. For more information about AIME, visitwww.aime.com.au
One of a kind convention and exhibition centre launched at AIME

A one of a kind convention centre, currently under construction at the RNA Showgrounds in Brisbane, has been officially launched to the industry during the Asia-Pacific Incentives and Meetings Expo in Melbourne today.
RNA Chief Executive Jonathan Tunny was joined by Brisbane Marketing Convention Bureau Director Annabel Sullivan to unveil Brisbane’s newest convention centre, which is projected toattract more than 220 events and 30,000 visitors annually.
“The RNA is proud to announce the world-class $59 million Royal International Convention Centre (RICC) will open in March 2013 and bookings are being taken now,” he said.
“It is the only convention and exhibition centre currently under construction in Australia with work set to be completed by December.
“The RICC is part of stage one of our exciting $2.9 billion 15 year RNA Showgrounds Regeneration Project, which will transform the site into a vibrant year-round destination offering a unique lifestyle and cultural hub.”
Mr Tunny said the historic regeneration of the RNA Showgrounds – a famous Queensland social heritage and cultural landmark – will cement its place as a leading national and international events precinct.
“It represents Australia’s largest Brownfield development, is the most significant urban renewal project in Brisbane since South Bank and includes 340,000m2 of new residential, commercial and retail precinct development,” he said.
Mr Tunny said the 22,000m2 multi-level centre is set to hold international, national and local business events, which in 2010-2011 pumped a total of $212 million* into the Brisbane economy.
“Situated in one of the fastest growing regions in Australia, the new RICC is ideally located just 1.6 kilometres from Brisbane’s CBD and 15 minutes from international and domestic airports,” he said.
“It will sit pride of place on the 22 hectare RNA Showgrounds site, which is Brisbane’s biggest indoor/outdoor events venue attracting a million visitors a year.”
Mr Tunny said the RICC offered Australian first features including a custom-built operable ceiling grid system which can cut exhibition set-up time by up to a day.
“It is the only centre nationally to feature this state-of-the-art rigging system which will result in less labour, less time and less set-up costs,” he said.
“The 30, 9m2 frames are each capable of a 700kg load, are fitted with power and network ports and able to be lowered by remote control.”
Mr Tunny said the RICC is positioned to stage domestic and international, business and social events and will be supported by a professional team of in-house event planners, an operations team and experienced catering staff.
“Our catering facilities will be world-class and feature 12 of the latest designed self-cooking centres, capable of serving 2,600 plates in 40 minutes,” he said.
“The ovens enable us to produce fresh food on a daily basis for large numbers and feature a computerised system to track and monitor the quality of food being served.”
Mr Tunny said the RNA Showgrounds has a long and close relationship with the Queensland community and this new centre has been specifically designed to cater for Brisbane’s significant growth.
“The RICC will become home to leading events on a year-round basis including banquets, conferences, exhibitions and seminars,” he said.
Across two levels, the centre will house:
- 4,500m2 of exhibition space which fronts 1,800m2 of flexible open space known as Ekka Plaza
- Three flexible halls totalling 3,210m2 plus 1,500m2 of foyer space
- Seven meeting rooms of flexible combination totalling 630m2 plus two board rooms
- A 1,200m2 commercial kitchen
- Approximately 140 car parks
Brisbane Marketing Convention Bureau Director, Annabel Sullivan said Brisbane’s status as a leading destination for national and international business events is strengthened by the planned RNA Showgrounds Regeneration Project, of which the Royal International Convention Centre is a key part.
“Attracting business events to Brisbane Australia’s new world city has a positive effect on the bottom line of the local economy and creates lasting legacies for local businesses and individuals whom benefit from knowledge enrichment and skills transfer for years to come,” she added.
(*Source: Brisbane Marketing – Economic Value of Brisbane’s Events Industry)
AIME 2012 award winners announced at Nightcap Networking
22 February 2012: The award winners for the Asia-Pacific Incentives & Meetings Expo (AIME) 2012 were announced last night at a jazzy event, Nightcap Networking, held at the Australian Centre for Contemporary Art (ACCA) and hosted by the Melbourne Convention + Visitors Bureau (MCVB) and the Atlantic Group.
The awards, presented by Sally de Swart, recognised excellence in stand design and presentation, as well as acknowledging one individual who has contributed to the success of the meetings and incentives industry.
This year, Leigh Harry, Chief Executive of Tourism Victoria, was recognised as an international leader in the field of business events receiving the Outstanding Contribution Award.
Mr Harry has previously held the position of International President of both the Joint Meetings Industry Council (JMIC) and International Congress and Convention Association (ICCA) from 2006-2010. In his previous role he was instrumental in the planning process of the Melbourne Convention and Exhibition Centre (MCEC) as its Chief Executive.
Three stand awards were also presented for Best Stand 36m² and Under, Best Stand Over 36m² and Best New Exhibitor Stand.
The stands are judged on a list of criteria including originality and creative input by industry specialists Linda Gaunt of Meetings & Events Australia (MEA), Joyce DiMascio of Exhibition & Event Association Australasia (EEAA) and Noor Ahmad Hamid from the International Congress and Conventions Association (ICCA).
The Best Stand 36m² and Under was awarded to Dockside Group for recreating the stylish, outside venue space on the show floor.
Tourism Fiji took out the Best Stand Over 36m² award, recognised for its bright and eye-catching structure which beautifully captured the spirit of Fiji.
American Express Meetings & Events won the award for Best New Exhibitor Stand, with its fresh and functional approach to the space.
AIME also recognised exhibitors who have gone the extra mile to make their stand environmentally friendly. This year the award for Best Environmentally Sustainable Stand was presented to Accor Asia Pacific for their efforts in creating a stand with limited impact on the environment. The materials on the stand are 100% reusable and its flooring system has a lifespan of 10 years or more, with a certified structural base from Good Environmental Choice Australia (GECA). This award was judged by Reed Exhibitions Operations Director, Robert McIndoe.
Nightcap Networking, where the awards were presented, is a new event that has been introduced for the 20th anniversary show, providing an additional networking opportunity for exhibitors and buyers. The supper catering by Atlantic Group was a highlight, with various appetising stations including cheese table and dessert stand as well as coffee and tea by T2 and other creative canapes.
For more information about AIME 2012, visit www.aime.com.au
20th anniversary and still going from strength to strength
21 February 2012: The organisers of the 20th anniversary Asia-Pacific Meetings & Incentives Expo (AIME), which opens today at the Melbourne Convention and Exhibition Centre (MCEC), are expecting a successful two-day event with preliminary figures looking positive.
With more than 500 Hosted Buyers set to attend AIME 2012, organisers are expecting at least a 15% increase compared to 2011 and 51% of these buyers will be new to AIME in 2012.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said that this is a good result for the show and great news for exhibitors who regularly attend AIME.
“We have a number of exhibitors who return to AIME year after year and it is important for them to establish new contacts and renew their ongoing relationships. The overall numbers are strong and we are pleased that we have brought so many new Hosted Buyers to AIME 2012,” Ms de Swart said.
Figures released yesterday are positive with 3736 pre-registered visitors set to attend AIME 2012 which will be an increase on last year’s figures.
Ms de Swart said that while the numbers are impressive it is too early to tell what the final results will be and reminded exhibitors to make sure they reach out to visitors and make the most of all opportunities to establish new contacts at AIME.
“These figures are preliminary, but we are expecting a good turnout of quality visitors. AIME is a busy time for all exhibitors but I would recommend remaining open and aware of visitors on the show floor because a valuable contact may drop by your stand at anytime,” she said.
“This year we have added the Exhibitor Networking Drinks to the Tuesday afternoon program and this is another good opportunity for exhibitors to mix with buyers and visitors in a more relaxed atmosphere.”
779 exhibitors are booked to attend AIME 2012 and the show floor will be larger, taking up 5,778 m². There are 206 new exhibitors this year including big brand names such as Marriott Hotels and American Express Meetings and Events.
Sally de Swart said that she is looking forward to a successful event and expects the show floor to be buzzing throughout the two-day show.
AIME, which is owned by the Melbourne Convention + Visitors Bureau (MCVB) and run by RTE, will take place on the 21 and 22 February 2012 at the MCEC.
For more information about visiting AIME 2012, visit www.aime.com.au
Ita Buttrose to open AIME’s 20th anniversary show
20 February 2012: Media personality Ita Buttrose will open the 20th anniversary Asia-Pacific Incentives & Meetings Expo (AIME) tomorrow at the Melbourne Convention and Exhibition Centre (MCEC), marking the beginning of the renowned, two-day, meetings and incentives event.
Ms Buttrose, who attended the first AIME back in 1993 where she presented as part of the Education Program, joins Cr Carl Jetter, representing the City of Melbourne, the new Chief Executive Officer (CEO) of MCVB Karen Bolinger and former CEO of MCVB, Sue Calwell, who originally started AIME 20 years ago.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said that it is fitting for the 20thanniversary to have two personalities that were present from the beginning and also welcomes the presence of Ms Bolinger, the new CEO of MCVB who will be taking the show into the future.
“It’s fantastic to be able to welcome Sue back to the show and to celebrate the 20th anniversary with someone who was so instrumental in its founding. We are also pleased to have Ita returning again after attending the very first show 20 years ago.
“We’ve worked hard to keep the very essence of what AIME is all about – doing business and providing great networking opportunities, while introducing positive new initiatives to enhance the show each year. It is fitting to have Karen here as she will ensure it continues to go from strength to strength,” Ms de Swart said.
After welcoming attendees to AIME 2012, all representatives will cut a cake to officially open AIME 2012.
AIME, which is owned by MCVB and managed by RTE, will take place on the 21 and 22 February 2012 at the MCEC.
For more information about visiting AIME 2012, visit www.aime.com.au
AIME’s 20th anniversary bigger than ever
17 February 2012: The 20th anniversary Asia-Pacific Incentives & Meetings Expo (AIME) will take place next week and is expected to be bigger than ever, with a huge turnout by exhibitors and strong support from existing and new sponsors, allowing for exciting initiatives both on and off the show floor.
Joined again by big name, major sponsors such as the Melbourne Convention and Exhibition Centre (MCEC), Crown, Qantas, Australian Hotels Association (AHA) and Saxton Speakers Bureau, as well as new sponsors including Corporate Traveller, Air New Zealand, ShowGizmo and three new industry associations, AIME has been able to draw on their support to introduce new additions such as the Association Lounge, a new look Education Program and an additional dining area on the show floor.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said she is looking forward to seeing the response to the show’s range of new initiatives.
“The show floor is going to be really buzzing and I am particularly looking forward to our new networking opportunities such as the Exhibitor Networking Drinks on the Tuesday afternoon. This gives exhibitors the chance to run promotions and competitions as well as host casual drinks on their stands and mix with buyers and visitors in a more relaxed atmosphere,” Ms de Swart said.
“We’ve also enhanced the culinary offering at the show this year as the Globe Restaurant and Bar sponsored by South African Tourism, is offering table service and bookings for the first time, which is ideal for lunch meetings.”
“We want to offer something for everyone and the formal dining option at Globe will be complemented with the Singapore Tourism Board’s SingaporeXpress, a dining area, which is offering a quick and tasty, hawker-style menu for attendees short on time.”
New sponsor ShowGizmo is offering a free mobile phone app to AIME visitors and exhibitors which provides up-to-date information on everything taking place at the show, by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand. Attendees will also now be able to charge their mobile phones at the show’s new Chargebar, located in the Relaxation Zone and close to the Globe Restaurant.
New partnerships established with associations have led to the introduction of the Association Lounge, where attendees can meet with members of AIME’s new association partners: The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES). The new look Education Program has also been developed in conjunction with these partners, as well as International Convention and Congress Association (ICCA) and Meetings and Events Australia (MEA), ensuring the content addresses real issues faced by the industry.
This year AIME has also introduced the new, online travel booking tool that allows AIME attendees to compare preferable flight and accommodation prices for their trip to AIME and book all through the one site thanks to new sponsor Ozzacom Plus.
A “Keeping it Green” campaign has also been introduced in an effort to make AIME a sustainable, low carbon event by encouraging exhibitors to donate their surplus merchandise and gifts, such as bags and pens, to charities. AIME will provide Green Deposit Depots at the show for these donations and then will distribute these on behalf of exhibitors.
AIME, which is owned by the Melbourne Convention + Visitors Bureau and run by RTE, will take place on the 21 and 22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC).
For more information about visiting AIME 2012, visit www.aime.com.au
To attend as a visitor, pre-register for free online by Monday 20 February by 5pm or pay $22 at the door.
AIME 2012 launches Smartphone App
13 February 2012: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), today launched its official Smartphone event application with ShowGizmo.
Registered visitors, exhibitors and media attending the show in Melbourne on the 21 and 22 February 2012 can download the event app for free starting today.
The introduction of AIME’s ShowGizmo Smartphone application for the 20th anniversary show is a move designed to keep attendees up-to-date on everything taking place by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand.
Sally de Swart, RTE Director for AIME, said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context.
“Apps are widely used in our everyday lives, so it’s not a big leap to see the potential within the event context. Up until now the only option at exhibitions was to exchange business cards and collect literature – the ShowGizmo app means information can now also be shared digitally which may be more convenient for some attendees,” Ms de Swart said.
ShowGizmo is free to all AIME registered attendees with Android, Blackberry and iPhone devices. All they have to do is download ShowGizmo from the devices app store or download athttp://www.showgizmo.com/
ShowGizmo Marketing Executive Josh Dry explained that the use of Smartphones will make it easier to get value out of event participation.
“We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their Smartphone. Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.
AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia. Visitors can pre-register online for free at www.aime.com.au or pay $22 on the door. Pre-registration closes at 5pm on Monday, 20 February.
For more information about AIME 2012, visit www.aime.com.au
Last chance to nominate for AIME Awards 2012
08 February 2012: With the Asia-Pacific Incentives & Meetings Expo (AIME) less than two weeks away, nominations for the highly coveted AIME Awards will close this week, giving attendees one last chance to nominate potential winners.
Attendees are able to nominate in two categories: Best Environmentally Sustainable Stand and AIME Industry Person of the Year. Three additional awards will also be judged at the show to acknowledge excellence in design for new exhibiting stands, stands under 36 square metres and stands over 36 square metres.
For the first time, presentation of the awards will take place at AIME’s new Nightcap Networking event, which is taking place from 9pm-11pm on the evening of Tuesday, 21 February 2012 at the Australian Centre for Contemporary Art (ACCA) in Southbank.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said the awards are an important aspect of the show and that great work in the industry needs to be acknowledged.
“This year we’re excited to be presenting the AIME Awards at our new Tuesday night event to ensure presentation of the five awards is a main event in our program,” Ms de Swart said.
“We are welcoming nominations for the Industry Person of the Year award in order for our attendees to have a voice in recognising one person’s best practice, overall commitment and contribution to the industry. We will also be recognising an exhibitor’s efforts and dedication to becoming environmentally friendly with the Best Environmentally Sustainable Stand award, and are asking exhibitors to nominate themselves and highlight the steps they have gone to, to decrease their stand’s carbon footprint.”
The awards will be judged by industry specialists Linda Gaunt of Meetings & Events Australia (MEA), Joyce DiMascio of Exhibition & Event Association Australasia (EEAA) and a representative from the International Congress and Conventions Association (ICCA).
The five AIME Award categories are:
* Best New Exhibiting Stand (all new exhibitors will be judged on-site in this category)
* Best Stand Under 36 square metres (all stands under this size will be judged on-site)
* Best Stand Over 36 square metres (all stands over this size will be judged on-site)
* Best Environmentally Sustainable Stand
* AIME Industry Person of the Year
Nominate now on the AIME website http://www.aime.com.au/en/
AIME, which is owned by the Melbourne Convention + Visitors Bureau and run by RTE, will take place on the 21 and 22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC).
Saxton’s Ultimate Event Experience AIME 2012 line up announced
01 February 2012: Saxton Speakers Bureau has announced the impressive 11 act line-up for its spectacular Ultimate Event Experience, which is returning to the Asia-Pacific Incentives & Meetings Expo (AIME) for the third consecutive year.
The complimentary event presents a range of quality Australian and international entertainers and speakers to an expected audience of over 1000 meetings professionals and buyers at the annual Melbourne exhibition.
Winston Broadbent, Managing Director at Saxton Speakers Bureau commented: “We are delighted to be involved in such an iconic event and have been able to secure, again, a world class line up of presenters with powerful content, all in the perfect event setting, and in just over two hours.”
“This year’s event will offer guests an opportunity to experience fantastic entertainment, bewildering illusion, extraordinary talent and genuine achievers delivering compelling business and personal messages,” he said.
A mix of Australian and international presenters make up this year’s program.
Exceptional Australians, such as prominent businessman Rod McGeoch and popular media personality Ita Buttrose, will inspire the audience with their thoughts on powerful alternative thinking and doing business better. AIME also welcomes back the always humorous John Lees as consummate master of ceremonies for the morning.
Home-grown talent does not end there: the audience will be treated to the sheer virtuosity of master drummer David Jones, mind-blowing illusion with Cosentino of Australia’s Got Talentfame, an entertaining and fascinating mathematical presentation from Lily Serna of SBS’sLetters and Numbers, the inspiration and creativity of photojournalist Michael Coyne; and the truly unique vocal talents of Mr Percival.
For 2012, the Saxton Ultimate Event Experience is presenting impressive international acts including:
- Robyn Meredith, the author of New York Times bestseller The Elephant and the Dragon: The Rise of India and China and What it Means for All of Us and a correspondent for Bloomberg Television in Hong Kong. Meredith presents a mix of big picture trends in economics and geopolitics with views to make better business decisions;
- Kivi Bernhard, an internationally renowned keynote speaker, highly successful business entrepreneur and the author of the highly acclaimed Leopardology: The Hunt for Profit in a Tough Global Economy; and
- CrazeeHorse, a stunning acrobalance act that has been acclaimed by millions the world over, wowing UK television audiences to reach the final of Britain’s Got Talentand achieving three Guinness World Records.
The slightly earlier timeslot of 8am to 10.05am on the second day of AIME allows Hosted Buyers to attend for the first time, avoiding clashes with Pre Scheduled Appointments.
Mr Broadbent noted: “It has been designed primarily so that attendees will leave with a series of valuable and inspirational messages, at the same time experiencing firsthand the wonderful synergy between the finest in talent, producers and venue. It is this synergy that makes the Saxton Ultimate Event Experience such a feature in Australia”.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said the Saxton Ultimate Event Experience is always a popular part of the two-day show.
“This is an incredibly popular and unique experience, unlike any other in Australia, and we’re proud to welcome Saxton back to AIME this year as major sponsors,” Ms de Swart said.
The Saxton Ultimate Event Experience:
When: Wednesday, 22 February, 2012
Time: 7.50am for 8.00am sharp, concludes 10.05am
Where: Door 10, Plenary 3, Melbourne Convention and Exhibition Centre
How: The event is complimentary and each attendee receives a special gift and free entry to AIME!
Register online at http://www.saxton.com.au/
For more information about AIME 2012, visit www.aime.com.au
J-Team and Granvia Hotel to promote Kyoto at AIME
Kyoto, one of Japan’s most popular business destinations, will be represented at the Asia-Pacific Incentives and Meetings Expo (AIME) by the J Team and the Hotel Granvia.
The J Team – one of Japan’s most original and creative DMCs – and the Hotel Granvia will work in partnership at the event in Melbourne (February 21-22) to showcase Kyoto’s superb mix of heritage and culture as well as the variety of conference venues, hotels and restaurants.
Geraint Holt of the J-Team, says: “The opening of the J-Team’s office in Kyoto perfectly complements the activities in our Tokyo office, and has reinforced our conviction that the J-Team not only offers the most creative but also the most complete destination management service in Japan. Tokyo and Kyoto are yin and yang but combine to make Japan a superb MICE destination. In particular, the unique cultural and historic venues which Kyoto offers make every event and activity held there a potential highlight and lifelong memory. So when arranging an event, organisers should choose Japan, choose Kyoto and choose the J-Team.”
James Kent, Kyoto Convention Bureau’s international marketing manager comments: “AIME is a renowned event in the Asia-Pacific region, and we welcome the decision by the J Team and the Hotel Granvia to work in partnership to promote Kyoto. The city has so much to offer and events like this provide Kyoto with the opportunity to show event organisers how the mix of culture and diversity of venues makes Kyoto a leading business destination.”
Kyoto is consistently ranked as Japan’s second most popular city for meetings, conferences and events – and is increasingly the number-one choice for company incentive travel. Kyoto is one of the most accessible cities in Japan thanks to its proximity to Kansai International Airport gateway and its location on the Shinkansen bullet train line.
To find out more visit stand 4744.
Young professionals to benefit from AIME and ICCA partnership
23 January 2012: Ambitious young professionals and newcomers to the global meetings industry are being offered valuable career development at the annual International Congress and Conventions Association’s (ICCA) Forum for Young Professionals, which takes place over two days prior to the Asia-Pacific Incentives & Meetings Expo (AIME) in Melbourne.
The Forum, which will be held at the Melbourne Convention and Exhibition Centre (MCEC) on 19 and 20 February 2012, is open to ICCA members who are under 30 and new to the industry. A range of senior industry members are also invited to speak about their experiences, the meetings industry today and to provide some sound advice.
The 2012 program, Growth Through Innovation, includes interviews, case studies, exercises and personal accounts, as well as casual networking opportunities.
Along with the valuable education and networking, attendees to the Forum will also receive complimentary entry to AIME, an invitation to the AIME Welcome Reception and access to the AIME Business Events Forum on Tuesday morning, allowing them to make the most of their time in Melbourne.
The Forum, which has been held in association with AIME every year since 2000, reflects and responds to the challenges seen within today’s meetings industry – encouraging attendees to keep on the ball and think creatively.
Joining the first class faculty of senior industry speakers in 2012 will be special guest Arnaldo Nardone, President of ICCA.
Forum Manager, Elizabeth Rich, said the event, which is in its 12th year, is a rare opportunity for industry newcomers to learn from more experienced professionals in the lead up to the biggest event on the industry calendar – AIME.
“This unique ICCA Forum is aimed at young professionals or newcomers who are keen to develop their own careers in the meetings industry,” said Ms Rich.
“Limited to around 30 participants, the intensive two-day program allows newcomers to hear from some of the best practitioners in the business on the latest global trends, work with each other to solve specific challenges and develop a valuable new network of contacts around Australia and Asia.”
The annual Forum is offered at no charge to employees of ICCA members. Applications are open to non-ICCA members for a $330 fee, space permitting. Applications have already been received from Taiwan, Malaysia, South Africa and Australia.
The program details can be found here.
Interested participants should download the application form at this link and email it to elizabethrich@a1.com.au. Applications close 1 February, 2012.
For more information about visiting or exhibiting at AIME 2012, visit www.aime.com.au
New social events spice up AIME 2012
18 January 2012: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) have refreshed the show’s social program this year and are offering new networking opportunities on and off the show floor.
Building on popular annual events such as the official Welcome Reception, AIME is holding a new Tuesday night event, “Nightcap Networking”. The show floor will also be opened up for Exhibitor Networking Drinks on the first day, Tuesday, 21 February, between 4:30pm and 6pm, giving attendees more opportunities to network with potential and existing business contacts.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said the focus of the show is on doing real business and networking events are an important part of this.
“AIME is renowned for its social events and we are very excited to be offering these new networking opportunities at the 20th anniversary show. Our attendees really look forward to catching up with past business contacts and of course making new ones each year,” Ms de Swart said.
“As many of our attendees are from out of town, the social events provide a relaxed atmosphere for attendees to mingle, while showcasing Melbourne as a five-star, creative events destination.”
From 4:30pm on the first day of AIME, the show floor will be opened up allowing attendees to mingle with exhibitors they otherwise may not get a chance to meet due to appointment schedules. Exhibitors are encouraged to arrange some form of hospitality during this time to entice visitors and Hosted Buyers to their stands to network and conduct business in an informal manner.
Later that evening, AIME’s newest social event, Nightcap Networking, will take place from 9 -11pm at the Australian Centre for Contemporary Art (ACCA) in Southbank, and will be hosted by the Melbourne Convention + Visitors Bureau (MCVB) and the Atlantic Group. The event will be reminiscent of a classic, New York speakeasy, where only the elite drink and socialise. This year the presentation of the 2012 AIME Awards, recognising the best stands and outstanding contribution within the industry, will take place at this event.
MCVB has also announced details for the acclaimed AIME Welcome Reception. The highly anticipated event, which takes place on the Monday night, will be held at one of Melbourne’s newest and most opulent venues, the Melbourne Pavilion in Flemington, the inner-city suburb that is home to the world-famous Melbourne Cup Carnival.
This year’s theme centres on Melbourne’s nightlife and will give delegates a taste of the city’s mysterious laneways and sophisticated roof top bars; Melbourne truly comes alive when the sun goes down.
Karen Bolinger, MCVB’s Chief Executive Officer, said each year over 2000 industry members from around the world come together at the Welcome Reception, making it a highlight on the annual event calendar for the global meetings and incentives industry.
“This year’s Welcome Reception is set to start AIME off with a bang in its 20th year and will feature a 12-piece big band, an illuminated oyster and vodka bar and Imperial Chinese kitchen,” Ms Bolinger said.
“The Melbourne Pavilion is one of the city’s best kept secrets; located in a heritage-listed, industrial art deco building, its interior features contemporary architecture and design, right down to the lighting and furnishings, making it uniquely Melbourne, and a superb location for an event of this calibre.”
Tickets to the Welcome Reception are AUD$110 and Nightcap Networking tickets are AUD$70 per person. Attendees can purchase the ‘AIME Party Package’ which includes entry to both events for AUD$150 – offering a saving of 20 per cent.
Attendees are encouraged to book their tickets early to avoid missing out.
For more information, to pre-register as a visitor or to purchase event tickets, visit www.aime.com.au.
Experience a taste of South Africa at AIME’s Globe restaurant in 2012
Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) welcome South African Tourism as the 2012 sponsor of Globe, the show’s restaurant and meeting hub – a move that will give attendees the opportunity to sample South Africa’s unique cuisine.
Globe’s centrally located dining venue will give AIME’s attendees an opportunity to experience a true taste of the country’s traditional and modern flavours through its carefully tailored food and wine menu.
The restaurant also offers a comfortable dining atmosphere where delegates can socialise with fellow attendees and discuss future business opportunities. For the first time attendees will be able to pre-book tables at certain times in the Globe restaurant, providing a quality dining experience in which to entertain clients. Table service will also be provided this year.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said she is looking forward to having South African Tourism on board as the restaurant sponsor for the 2012 event.
“This is the perfect way to give attendees at AIME an authentic sample of the exceptional gastronomy South Africa has to offer,” Ms de Swart said.
“It is also an example of a way that exhibitors can further build on their branding opportunities at the event to promote their products and services. Globe is the central meeting location on the show floor and through its sponsorship, South African Tourism can really make its presence felt and introduce an element of their culture to a large number of attendees.”
The Globe menu will include South African favourites such as Bobotie, a slow-braised mince, lightly curried with sultanas and topped with saffron custard, served with potato mash and dried fruit chutney, as well as Boerewors, traditional BBQ sausage with chakalaka sauce. Dessert fans will love Koeksisters; plaited syrup-coated doughnuts with toasted coconut.
A selection of South African wines will also be available.
Lalie Ngozi, General Manager (Australasia) of South African Tourism said, “South African Tourism is proud to be sponsoring the Globe restaurant at AIME 2012. This is our way of showing the Asia-Pacific region that South Africa is closer than you think, and the show’s attendees can enjoy a succulent meal fused with our flavours of South Africa along with the finest wines from a variety of top wine regions; all in the Globe restaurant.
“We’ve tried to make the dining experience at AIME more than just another meal. So when attendees of AIME are dining at Globe in 2012, they will be sampling a true taste of South Africa and our culinary offering, which is one of the many reasons why your next MICE event should be brought to South Africa,” Ms Ngozi said.
For more information about visiting or exhibiting at AIME 2012, visit www.aime.com.au
New Education Program announced for AIME 2012
15 December 2011: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) have released the 2012 Education Program schedule and speakers, which for the first time, has been developed in collaboration with major industry association partners, in an effort to make content even more relevant and useful to attendees.
AIME has worked with its new association partners; the Association of Corporate Travel Executives (ACTE), the Professional Conference Organisers Association Inc (PCO) and the International Special Events Society (ISES) and its existing partners; Meetings & Events Australia (MEA) and International Congress and Convention Association (ICCA), who will provide one seminar each.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said the new partnerships with these key associations inject new knowledge and insights into the program.
“Having these associations on board helps ensure that AIME stays fresh and in line with the current market, which is so important to us especially after 20 years,” Ms de Swart said.
“Attendees will really benefit from the refreshed Education Program as the issues addressed are ones they would likely face during their careers.”
The Education Program will begin with the annual Business Events Forum on the Tuesday morning of the show from 8am to 9:45am. The Forum examines the outlook for the business events sector focusing on the Asia-Pacific region.
With commentary from a business futurist and economist, and with observations from the field, this session will provide an insight into the meetings industry’s suppliers and clients’ responses to today’s business climate, highlighting pockets of strength and growth, along with signs of market weakness in destinations and sectors.
One of the most popular components of the Education Program is the Saxton Ultimate Event Experience, which showcases entertainment for business events including illusion, motivational speaking, dance and music. Attendees can be inspired by creative, entertainment ideas at the two hour presentation free of charge on the Wednesday morning from 8:00am to 10:05am.
The confirmed Education Program seminars and speakers are as follows:
- Business Events Forum: What in the world’s going on? – Phil Ruthven, IBISWorld; Sally Greenhill, The Right Solution; Facilitator Elizabeth Rich
- “Open your mind: How to come up with ideas that drive innovation and business growth” – Nigel Collin, CEO, Thinkativity (In association with MEA). MEA will give two Professional Development Points for those attending this seminar
- “Planning an effective social media strategy for your next event” Sarah Mitchell, Content Marketing Consultant, Global Copywriting (In association with PCO Association)
- “Global trends in special events” (Skype session) - Kathy Miller, President, Chief Creative Officer, Business Development, Total Event Resources, Chicago, USA; Richard Foulkes, Director of Special Events & Productions, Imagination London, UK; Robert Rogers, CSEP, Event Management & Productions Ltd., Hong Kong (In association with ISES)
- “Integrating the multigenerational voices of business travellers into managed travel & meetings programs” – Carl Jones, Director, Advisory Services Japan, Asia- Pacific, Australia, American Express Business Travel; Wendy Reynolds, Manager, Global Travel Procurement, Hewlett Packard Global Travel and Meetings Services; Vanessa Young, Manager, Corporate & Government Sales AU & NZ, Virgin Australia (In association with ACTE)
- “Strategic developments in the medical and pharmaceutical industry” – Deborah Monk, Director, Innovation and Industry Policy, Medicine Australia; Kate Smith, Managing Director, WaldronSmith Management (In association with ICCA)
- “Face-to-face networking for events – there is so much more to it!” – Julia Palmer, Networking Strategist and CEO, Business Networking Academy
- “Saxton Ultimate Event Experience” – Entertainers/speakers include but are not limited to drummer David Jones, illusionist Cosentino, media guru Ita Buttrose and noted business speaker John Lees. Biographies of all speakers can be found here http://www.infosalons.com.au/aime12m/startsaxton.asp
Education Program tickets:
Visitor Seminar Access Pass – access to every seminar including the Business Events Forum $145
Exhibitor All Access Pass – A transferable pass that can be shared amongst staff from the same company that are working on a stand, allowing access to any of the seminars on the Education Program $175
Each seminar is $45
Business Events Forum is $70
Saxton Ultimate Event Experience Free
For more information or to pre-register as a visitor for free, visit www.aime.com.au
AIME partners with Ozaccom Plus to offer new booking portal
2 December 2011: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) have launched a partnership with Ozaccom Plus, allowing AIME attendees travelling to Melbourne to compare a range of preferable hotel and flight rates via a simplified online booking tool.
AIME attendees will now be able to easily book their flights and accommodation via a link on the AIME website. The site will display the preferable rates arranged for attendees by the AIME team as well as the best online rates being offered that day so that they can compare and book all on the one site.
Sally de Swart, Reed Travel Exhibitions Director for AIME, says the new initiative is an exciting step forward for AIME and is thrilled to be able to offer this easy service to attendees.
“Exhibitors and visitors to AIME 2012 will appreciate how easily they will be able to book their travel to Melbourne through the Ozaccom Plus system. It takes the guess work out of travel planning and means our attendees don’t need to spend their valuable time trawling different booking websites,” Ms de Swart said.
The site will include preferable rates from Australian Hotel Association (AHA) properties, as well as three additional properties, with more hotels to be added up until December.
Liza Watt, Principal of Ozaccom Plus, is excited about partnering with AIME to offer its new accommodation booking system which is believed to be the only one of its kind in the world.
“This approach for booking accommodation and travel to an exhibition of this nature has never been provided before, and as Reed Travel Exhibitions and Ozaccom Plus are both forward thinking organisations it is the perfect partnership to introduce Australia’s business tourism industry to the future of accommodation management for exhibitions and meetings,” Ms Watt said.
For more information visit www.aime.com.auand www.ozaccom.com.au
AIME 2012 visitor registrations now open
29 November 2011: Visitor registrations have now opened for the Asia-Pacific Incentives & Meetings Expo (AIME) 2012, providing an affordable and beneficial networking opportunity for anyone involved in planning or booking business events and incentive trips.
The 20th anniversary AIME will be held on 21-22 February at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia, and with more than 850 international exhibitors showcasing their destinations, products and services, industry visitors are able to book and conduct research for the year’s business events over just two days.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said event organisers at all levels can benefit from attending AIME.
“Whether it’s a massive conference or a Christmas party they are involved in organising, we encourage the CEO through to middle managers and PAs to attend AIME,” Ms de Swart said.
“It’s a unique opportunity to meet the suppliers face-to-face, to conduct business under one roof and be inspired by the interesting and creative ideas which are showcased.
Education is also key and visitors can expand their professional knowledge by booking into our Education Program seminars, which have been developed with the assistance of the industry’s key associations to deliver relevant and timely topics.”
Industry visitors are invited to join exhibitors and Hosted Buyers at various networking events throughout AIME, from the popular Welcome Reception to the new Tuesday afternoon exhibitor networking drinks and new Tuesday night networking event.
Visitors also have the option to attend the impressive and unique, Saxton Ultimate Event Experience, a free two-hour session of entertainment designed for business events, which includes an impressive line-up of international speakers and acts including illusion, motivational speaking, dance and music.
Victoria’s capital city is a popular choice for conferences and meetings and AIME attendees should also take advantage of their time in Melbourne to explore its attractions, restaurants and bars.
Visitor registration is free when booking online at www.aime.com.au before the show or $22 on the door.
AIME still going strong in its 20th year
21 November 2011: The Asia-Pacific Incentives & Meetings Expo (AIME) may be celebrating its 20th year in 2012, but this premier industry event is proving as dynamic as ever, with new initiatives and a range of new sponsors coming on board; AIME is still the event for the business events industry.
A sponsor in previous years, Saxton Speakers Bureau, which is returning to AIME for a third consecutive year to run the impressive Saxton Ultimate Event Experience, has now become a major sponsor of the show.
AIME also welcomes new sponsors: Corporate Traveller; Air New Zealand; The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES).
Sally de Swart, Reed Travel Exhibition’s (RTE) Director for AIME, says that the new sponsors are a sure sign that the 20th anniversary show will be as successful as ever.
“We are delighted to have so many new sponsors and association partners on board and we know these partners will help keep AIME fresh and exciting,” she said.
The addition of new association sponsors will also add a boost to AIME’s Education Program.
“We are asking our existing and new association partners to contribute to our refreshed Education Program which will assist us in delivering relevant and interesting content that addresses the current challenges and issues facing the meetings and incentives industry,” said Ms de Swart.
AIME 2012 is also shaking things up on the show floor with a new Association Lounge for association members to use for meetings, as well as an additional Globe restaurant, sponsored by Singapore Tourism, SingaporeXpress, which will offer quick and delicious Singaporean-style meals. In addition, the Globe Restaurant and Bar, sponsored by South African Tourism, will offer a variety of options to entertain clients.
Other new initiatives include two new Pre Touring options that give Hosted Buyers the chance to experience Melbourne and regional Victoria first hand.
The new Hume City Council full-day tour gives Hosted Buyers the opportunity to sample wines and experience the beauty of the region, while the new, half-day Melbourne Coffee Tour introduces buyers to cosmopolitan Melbourne.
AIME’s exceptional networking opportunities are always a huge draw card for many attendees and Ms de Swart reveals that the social side of AIME will be bigger than ever in 2012.
“It’s AIME’s 20th birthday, so of course this year’s networking functions will be second to none. From our Welcome Reception to a new, Tuesday night event – we want everyone who attends to meet fantastic people and have a memorable time,” Ms de Swart said.
The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by RTE, will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
For more information about exhibiting at AIME 2012, visit www.aime.com.au
Exhibitors: Last chance for AIME priority rates
November 2011: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) are urging potential exhibitors to book space as soon as possible to take advantage of the priority booking rates that are only available until the end of November.
AIME is the region’s premier exhibition for the meetings and incentives industry with over 800 exhibitors attending each year and around 3,500 Hosted Buyers and industry visitors combined from around the world, all there to make business happen.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said that AIME is the ideal forum for showcasing products to the global meetings industry and exhibitor space for 2012 is proving popular.
“This year we are seeing many exhibitors increasing their stand size to include trade partners or simply for a greater presence,” Ms de Swart said.
“Organisations which have previously shared a stand are branching out and committing to their own in order to have more exposure at AIME. Demand for floor space is high which is why we are encouraging businesses to register now.”
Many exhibitors are also securing additional branding opportunities to promote their products and services.
AIME’s Globe restaurant will be sponsored by South African Tourism in 2012 and will allow attendees to conduct informal meetings while sampling its cuisine and culture in a comfortable dining atmosphere.
Lalie Ngozi, Country Manager of South African Tourism Australasia said the partnership with AIME allows delegates to experience the true taste of South Africa through its thoughtfully tailored menu.
“South African Tourism has a long standing relationship with AIME, so we are thrilled that the business tourism representatives who visit from across the Asia-Pacific will be able to sample both traditional meals and cuisine with a modern twist,” Ms Ngozi said.
“The flavours of South Africa are certainly unique and we are sure that visitors will enjoy trying our delicious national dishes.”
AIME will also be launching the brand new Globe 2 restaurant, SingaporeXpress, sponsored by the Singapore Tourism Board (STB). The Singapore-inspired, hawker-style dining experience will provide faster meal options for visitors who are short of time.
STB’s Area Director of Oceania, Sandra Leong, explained that the opportunity to sponsor AIME’s newest restaurant made perfect sense for STB.
“It was an obvious choice for Singapore Tourism Board to sponsor Globe 2 at next year’s AIME because it’s such an excellent platform to extend our overall branding to the conference and meetings industry, in addition to our stand,” Ms Leong said.
“The space will afford us some creative licence to show delegates what Singapore is all about through engaging and eye catching furniture, decor and delicious Singapore-style cuisine!”
“Sponsoring Globe 2 will enable our message to reach the relevant target audience, and hopefully give them an appetiser of a Singapore experience which will entice them to consider and experience the real thing.”
Potential exhibitors interested in AIME 2012 can register at www.aime.com.au with priority booking rates ending on the 30 November 2011.
REED TRAVEL EXHIBITIONS ANNOUNCE COLLABORATION WITH ASSOCIATION OF CORPORATE TRAVEL EXECUTIVES
Strategic Alliance to Strengthen Meeting and Business Travel Industry Education
Reed Travel Exhibitions and The Association of Corporate Travel Executives (ACTE) have announced a joint collaboration across all events in their IBTM Portfolio (www.ibtm.com), the world’s leading exhibitions for the meetings and events industry held in five business destinations across the globe.
The strategic partnership aligned across the portfolio will ensure a unique level of knowledge, insight and expertise is delivered directly to the corporate Hosted Buyers who attend each of the IBTM shows.
Craig Moyes, Group Exhibition Director for the global meetings portfolio of events, Reed Travel Exhibitions commented: “The business and corporate travel community is an intrinsic part of the meetings industry and has been expanding steadily, this year we are making business travel a key focus across all of our shows. Our shows are tailored to the markets they serve and guarantee attendance of top-level decision makers through our Hosted Buyer programmes.
Together they provide attendees with access 5,000 suppliers from 100 countries, 17,000 meeting planners. Added to this, over 100,000 pre-scheduled appointments are generated ensuring that the IBTM events truly provide return on investment. This new partnership will ensure that ACTE delivers unprecedented and highly sought after solutions for business travelers across the globe”.
ACTE will deliver an educational track of sessions pertinent to face-to-face meetings in the context of business travel. The educational sessions will focus on how industry professionals make the most of face time and developing technology to best enhance the corporate travel experience.
Serving more than 31,000 executives in over 80 countries, ACTE is a not-for-profit association established to provide executive-level global education and peer-to-peer networking opportunities.
Ron DiLeo, ACTE Executive Director commented: “This collaboration is extremely timely, as business travel and meetings continue to converge. Face-to-face meetings are vital to business success and a healthy economy. Executives must travel to network and push forward initiatives. Through this partnership, ACTE is pleased to bring its unique level of knowledge, insight and expertise to Reed Travel Exhibitions, increasing educational deliverables to the meetings industry.”
Exhibitor presence increases for AIME 2012
31 October 2011:The Asia-Pacific Incentives & Meetings Expo (AIME) is experiencing an increased demand for exhibitor space giving further credence to reports that the meetings and incentives industry in Australia and the surrounding region is going from strength to strength.
AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be celebrating its 20th anniversary on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC), and based on early feedback from registered exhibitors, organisers expect exhibitor presence to be strong.
Sally de Swart, RTE Director for AIME, says she is impressed but not surprised with the interest from new exhibitors for 2012, as well as the desire for past exhibitors to expand their presence at the show.
“This year we are seeing destinations increasing their numbers of trade partners at the show and therefore needing to increase the size of their stands. Also organisations which have previously shared a stand are branching out and committing to their own stand in order to have more exposure at AIME,” Ms de Swart said.
“It’s fantastic to see that early interest in AIME is very promising and that the strong interest in the Asia-Pacific region as a MICE destination gives the industry a positive outlook moving forward.”
In June this year, the Australian Bureau of Statistics (ABS) reported a three per cent year-on-year increase in convention and conference arrivals to Australia. The UFI, Global Association of the Exhibition Industry, also reported a 10 per cent profit increase for Asia-Pacific companies in the exhibition industry in 2010*. Both reports confirm the region’s growth in popularity as a meeting and incentives destination.
Australia is also proving to be a strong market for outbound conferences, which has led to AIME exhibitors like Hong Kong Tourism Board (HKTB) to significantly increase their presence at the show.
Jane Scribner, Manager of Consumer Marketing & Business Tourism at HKTB in Sydney confirmed that Hong Kong has almost doubled their stand size at AIME for 2012 in addition to increasing the number of trade partners from 24 in 2011 to 35.
“Australia is one of the primary source markets for the meetings and events industry in Hong Kong and we have enjoyed strong growth from this segment in recent years,” Ms Scribner said.
“AIME 2012 will represent a milestone for HKTB as we mount the largest presence for any trade show in recent times where we are joined by 35 Hong Kong trade for what we hope will be another very successful show and start to the new year.”
Marriott International, a leading worldwide hospitality company, has previously been represented at AIME through individual hotels and on destination stands, however in 2012 they are expanding their presence by holding a dedicated Marriott International stand for the first time.
Avril Northridge, South Asia’s Regional Director at Marriott International, said they are delighted to be taking a major stand at AIME 2012.
“This expanded presence at AIME is part of Marriott’s group strategy and will assist in building awareness and increasing business for the many new, or recently refurbished, hotels and resorts in the Asia-Pacific region and across the globe,” Ms Northridge said.
“Marriott also continues to support country and city destination stands at AIME.”
New and returning exhibitors will join Hosted Buyers and visitors from around the globe for AIME 2012, taking advantage of the valuable meeting and networking opportunities for the business events industry.
For more information visit www.aime.com.au
*UFI, the Global Association of the Exhibition Industry, compiled the data collection from 194 companies in 54 countries. www.ufi.org
AIME announces new partnerships with industry associations
18 October 2011:The Asia-Pacific Incentives and Meetings Expo (AIME) has announced three exciting new partnerships with major associations within the events and conference planning industry for the 20th anniversary event in 2012.
The Association of Corporate Travel Executives (ACTE), the Professional Conference Organisers Association Inc (PCO) and International Special Events Society (ISES) will work alongside AIME organisers to promote business events’ opportunities to their current and prospective members.
These new association partnerships are in addition to established relationships AIME holds with Meetings & Events Australia (MEA) and International Congress and Convention Association (ICCA). By engaging many of the industry’s well respected associations, AIME is not only able to connect with a larger scope of event planners around the world but also further strengthen the event’s profile as an industry leader.
Sally de Swart, Reed Travel Exhibitions Director for AIME, says the partnerships will prove mutually beneficial for AIME and the associations.
“We are really excited to be working with three new industry associations and reaching out to their members,” Ms de Swart said.
“As part of our program for 2012 we are also involving our association partners more heavily in AIME’s Education Program, which provides a platform to share insights and discuss issues that are really important to their members and AIME’s attendees.”
One of AIME’s new partners, global, not-for-profit organisation ACTE, which provides executive-level global education and networking opportunities for its members from all areas of business travel, agrees the new partnership is about combining the knowledge and experience of both groups.
ACTE’s Executive Director, Ron DiLeo, said, “Through our expanded relationship with AIME, we are sharing best practices, aligning industry standards, casting a wider educational net and finding solutions of common value. This relationship stands to benefit both meetings and business travel professionals in Australia.”
Rob Henshaw, Director of PCO Association, said that it is the show’s excellent reputation in the marketplace, and the high level of quality, diverse attendees that made the decision to partner with AIME easy.
“Many different types of businesses attend AIME and it is very beneficial for us to gain exposure to those companies whose core area of business is not necessarily event management, but who do actually organise some quite large events, as well as the specialist events and meetings professionals. We are also excited to be part of AIME’s extensive education sessions offering our industry knowledge in a forum to our members and prospective members,” Mr Henshaw said.
ISES said they are extremely proud to be associated with Australia’s leading meetings and incentives show for 2012 and believes the partnership is vital to their members as it provides potential business opportunities, further education and the prospect of building strong working relationships.
Newly Elected Chair of ISES Australasia, Jennifer Trethewey, said, “ISES is the only international event organisation in this country. With a membership of over 7,000 members in 38 countries, we have a strong set of core values and ethics that are key to the advancement and promotion of the special events industry globally.
“AIME mirrors these values and understands the importance of collaborating with other event bodies to promote the overall industry,” Ms Trethewey said.
In line with the growing number of association partnerships AIME has developed, the organisers are pleased to announce that there will be a new Association Lounge on the show floor in 2012 for these new partners to hold business meetings and network with AIME attendees.
The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
For more information about AIME 20112 visit www.aime.com.au
AIME 2012 Hosted Buyer Early Bird Special Closing Soon
11 October 2011: Prospective buyers hoping to secure early bird rates for the Asia-Pacific Incentives & Meetings Expo’s (AIME) Hosted Buyer Program will need to act quickly as the 10% saving off the registration fee will end on 28 October 2011.
The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
Each year, Hosted Buyers from around the globe attend AIME, Australia’s largest business events exhibition, to meet with exhibitors from all areas of the meetings, conference and events industry to network and conduct business.
With approximately 850 international exhibitors expected, AIME 2012 will present ample opportunity for buyers to make important business connections as well as receive a range of exclusive benefits available only in AIME’s VIP Hosted Buyer Program.
Sally de Swart, AIME’s Event Director, says that AIME’s Hosted Buyer Program has already proven popular this year and encourages those interested to take advantage of the early bird offer.
“AIME is ideal for buyers who need to meet the right contacts and learn about products and services for their events but perhaps don’t have much time to do so,” Ms de Swart said.
“Hosted Buyers are able to maximise their time at AIME with the Pre Scheduled Appointments (PSAs), which allow them to meet with the exhibitors they are interested in doing business with.
AIME has also introduced a one-day Hosted Buyer option for the 2012 show for domestic and New Zealand candidates who want to maximise their time.
“It’s not only the valuable potential meetings that are luring Hosted Buyers to AIME,” Ms de Swart explained.
“The benefits available to our buyers include flights, accommodation, pre-touring itineraries in regional Victoria and access to AIME’s exclusive Hosted Buyer Lounge and Pamperzone, and the extensive networking program.”
Organisers are also encouraging those interested in attending AIME but who are unable to commit to registering as a Hosted Buyer for 2012, to attend as a visitor, providing an alternative option to experience the exhibition.
Exhibitor priority booking rates will still be available until 30 November 2011.
For more information about AIME 20112 visit www.aime.com.au
AIME 2012 Hosted Buyer Early Bird Rates announced
29 August 2011: Prospective buyers looking to join the Asia-Pacific Incentives & Meetings Expo’s (AIME) popular Hosted Buyer Program in 2012 will benefit from significant savings, with the organisers announcing a 10% ‘Early Bird’ saving off the registration fee when submitting a Hosted Buyer application before 28 October 2011.
The 20th anniversary AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
With approximately 850 international Exhibitors expected, AIME 2012 will present ample opportunity for buyers to make important business connections as well as receive a range of exclusive benefits available only in AIME’s VIP Hosted Buyer Program.
Benefits include flights, accommodation, pre-touring itineraries in Victoria and access to AIME’s exclusive Hosted Buyer lounge and networking program. To maximise the two day event Hosted Buyers will also receive personalised Pre-Scheduled Appointments (PSAs), which allows them to meet with the Exhibitors they are interested in doing business with.
Sally de Swart, AIME’s Event Director, says that AIME’s Hosted Buyer Program offers buyers a productive schedule to conduct business over an enjoyable two days.
“Exhibitors and Hosted Buyers come to AIME to make business happen by meeting with existing contacts and making important new ones. Face-to-face meetings are extremely valuable in this industry and AIME presents a perfect forum to meet with a host of contacts in just two days,” Ms de Swart said.
“This year’s event attracted almost 850 exhibitors, with 200 of these first time exhibitors at AIME, presenting a greater diversity of companies, products and services for buyers to choose from. We ensure that our Hosted Buyers gain value from their attendance and meet with those exhibitors they are really interested in doing business with.”
For more information about AIME 20112 visit www.aime.com.au
AIME attracts exhibitors for 2012 anniversary show
Companies interested in exhibiting at the 20th anniversary Asia-Pacific Incentives & Meetings Expo (AIME) can now take advantage of reduced prices, with organisers announcing its priority booking rates which will be available to all exhibitors until the 30 November 2011.
AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
Taking a stand at AIME gives exhibitors access to over 3,500 Hosted Buyers and attendees from incentive houses, associations, event management companies and professional conference organisers (PCOs) all under one roof.
Priority reduced rates are calculated per square metre.
To maximise the two-day event, exhibitors have a Pre Scheduled Appointment (PSA) diary, which allows them to meet with the Hosted Buyers they are interested in doing business with. Exhibitors also have the opportunity
to boost their presence at the show with a range of branding opportunities.
AIME is an event where real business takes place, with 92 per cent of respondents of the 2011 AIME post exhibition survey expecting business leads generated to confirm or convert within the next two years.
Sally de Swart, AIME Event Director, says that the show is going from strength to strength with the number and diversity of exhibitors.
“In 2011, AIME attracted nearly 850 exhibitors of which 200 were first-time exhibitors, representing a greater diversity of companies, products and services for buyers to choose from,” Ms de Swart said.
“AIME is the largest exhibition showcase for the business events industry in Australia, presenting exhibitors with the opportunity to meet with a host of domestic and international buyers and decision makers in just two
days, conducting business in a rewarding and enjoyable environment with unrivalled networking opportunities.”
For more information about exhibiting at AIME 2012, visit www.aime.com.au
AIME scoops MEA National ‘Exhibition of the Year Award’ for third consecutive year
20 April 2011: Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau (MCVB) last night won the prestigious ‘Exhibition of the Year’ award for the 2010 Asia-Pacific Incentives & Meetings Expo (AIME) for the third consecutive year at the 2011 Meetings & Events Australia (MEA) National Awards Night. This accolade means that AIME is now in the MEA ‘Hall of Fame’.
AIME is the premier event in the Asia-Pacific region and the largest exhibition in Australia for the business events industry held annually at the Melbourne Convention and Exhibition Centre (MCEC). The MEA ‘Exhibition of the Year’ award is designed to recognise the effort required to successfully plan, organise and manage an exhibition. The exhibition must be multifaceted in its approach and achieve its objectives, through the efficient use of resources, innovation and creativity.
Sandra Chipchase, Chief Executive Officer of the MCVB stated: “Receiving this award for the third year running highlights the success of AIME in raising the profile of Melbourne and Australia in the global marketplace for the business events industry. 2010 was AIME’s 18th year and it continued to break attendee records by attracting high quality Hosted Buyers and visitors, and new exhibitors.
We would like to thank Reed Travel Exhibitions for their excellent event management and marketing to make sure AIME goes from strength to strength each year.”
Sally de Swart, AIME’s event director comments: “We are thrilled to be awarded again and it is testament to the Reed and MCVB teams’ commitment and hard work in delivering the premier event for the industry each year. We are now going into our 20th anniversary year and look forward to continuing AIME’s winning edge.
We would like to thank the MCVB and our major sponsors AHA, Crown, MCEC and Qantas.”
AIME 2012 will be held from 21 – 22 February at the Melbourne Convention and Exhibition Centre.
For more information about AIME, visit www.aime.com.au
AIME scoops ‘Exhibition of the Year’ at Victorian MEA Awards
14 March 2011: Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau (MCVB) took out the coveted ‘Exhibition of the Year’ award at the Meetings & Events Australia (MEA) Victorian Awards held at The Sebel Albert Park on Thursday 10 March.
The accolade was awarded for the 2010 Asia-Pacific Incentives & Meetings Expo (AIME), an annual event drawing more than 5,000 people to Melbourne.
The exhibition was assessed across a wide-range of criteria, including business and financial plans, marketing activities, sustainability and innovation before being awarded as the best of 2010.
AIME event director Sally de Swart said the award is recognition of the success AIME has had in continually innovating its programme and providing business opportunities for its attendees.
“AIME continues to be the region’s leading business events gathering and its success is a reflection of the hard work that goes into ensuring new attractions and top quality buyers are a cornerstone of the event,” said Ms de Swart.
“We thoroughly research the needs of our exhibitors and buyers and the feedback is that AIME provides the best marketplace to meet and do business across the two days of meetings, satellite events and networking opportunities.
“As we approach AIME’s 20th year next year we are thrilled that AIME is recognised for its contribution to the industry and we will continue to innovate to ensure we remain the region’s premier meeting and incentives event.”
Ms Sandra Chipchase, Chief Executive Officer (CEO) for the MCVB which founded and owns the event, said the event is a great example of MCVB’s work to promote Melbourne as an exceptional place to do business.
“I am delighted that AIME’s contribution to the Business Events industry continues to be recognised,” Ms Chipchase said.
“We continue to set the bar high in terms of marketing Melbourne as one of the world’s premier cities for hosting conferences and conventions, as well as exhibitions such as AIME, which we established almost two decades ago.
“Events such as this deliver significant economic and employment benefits directly to our tourism and business events industry, as well as to the broader state economy.
“Hosting such a successful event couldn’t be possible without the strong support from a range of partners, including the State Government of Victoria, the City of Melbourne, the Melbourne Convention and Exhibition Centre (MCEC) and Qantas.”
The Meetings & Events Australia national winners will be announced and presented at the 2011 MEA National Awards Night, being held on 24 April 2011 in Brisbane.
AIME 2012 will be held from 21 – 22 February at the Melbourne Convention and Exhibition Centre.
For more information about AIME, visit www.aime.com.au
AIME 2010 announced as a State Finalist for the MEA Exhibition of the Year Award
02 March 2011: The organisers of AIME are pleased to announce that AIME 2010 has been listed as a State Finalist in the MEA Victoria Meetings & Events Australia (MEA) Industry Awards for the Exhibition of the Year.
Sally de Swart, Event Director, states, “This is wonderful news to receive just as AIME 2011 has come to a close and we are very proud that the 2010 exhibition has once again been recognised by the prestigious MEA Industry Awards. AIME has been awarded the Exhibition of the Year by MEA for the last two years (2008 and 2009 shows) and of course we hope to retain this title for a third consecutive year.
“Being a finalist again is testament to the hard work and commitment of our team in organising the premier event for the meetings and incentives industry in the Asia-Pacific region.”
Sandra Chipchase, the Melbourne Convention + Visitors Bureau’s (MCVB) Chief Executive Officer (CEO), said “AIME’s recognition in the MEA Awards yet again demonstrates the event’s significance in driving business and networking opportunities for attendees from all over the world. The exhibition and its complementary events also provides a fantastic opportunity to showcase Melbourne and Victoria’s Business Events infrastructure.”
AIME is owned by the MCVB and managed by Reed Travel Exhibitions. The MEA Awards recognise excellent business practice in the meetings and events industry with the Victorian State Awards set to take place on Thursday, 10 March at the Sebel Albert Park in Melbourne. Each state winner is entered into the National MEA Awards.
The state winner with the highest awarded score in each category then becomes the National Winner. These National Winners will be announced and presented at the 2010 MEA National Awards Night, held on 19 April 2011 at the Brisbane Convention & Exhibition Centre.
For more information about AIME 2011, visit www.aime.com.au
AIME 2011 award winners announced
16 February 2011: The award winners for AIME 2011 were announced recognising excellence in stand design and presentation, as well as one individual who has contributed to the success of the meetings and incentives industry.
This year Martin Lewis was acknowledged for his commitment to the industry receiving the Outstanding Contribution Award which recognises best practice and overall commitment and contribution to the industry.
Martin Lewis is the Managing Director of CAT Publications and has an extensive career within the meetings and incentive media. Martin also contributes to charity, running the annual CAT fund raising night at the annual ICCA conference, among other things.
Three stand awards were also presented for Best Stand Under 30m², Best Stand Over 30m² and Best New Exhibitor Stand.
The stands are judged on a list of criteria including originality and creative input by Margaret Crichton, General Manager at EEAA, Linda Gaunt from MEA and Noor Ahmad, Regional Director Asia Pacific at ICCA.
The Best Stand Under 30m² was awarded to Sydney Olympic Park for the creative use of colour and space.
Thailand Convention & Exhibition Bureau took out the Best Stand Over 30m² with their magnificent presence on the floor which really captured the essence of Thailand with exceptional design, stand staff and wonderful catering.
Harry the Hirer was recognised as having the best new exhibitor stand by designing a stand that really took advantage of the vertical space available with a fun, innovative design.
AIME also recognises exhibitors who have gone the extra mile to make their stand environmentally friendly. This year AIME awarded The Byron at Byron the Best Environmental Stand for their efforts in creating a stand with limited impact on the environment. This award is judged by Caitlin Findley and Seamus Balkin from Ecovantage and Danielle Johnson from Climate Positive.
For more information about AIME 2011, visit www.aime.com.au
MCEC launch food blog – from farm to fork
Share your passion for all things food and wine and follow the Melbourne Convention Exhibition Centre (MCEC) team on their new blog – fromfarmtofork.net.au – launched at Asia-Pacific Incentives & Meetings Expo (AIME) on 14 February in Melbourne.
Further reflecting the commitment to using local produce shared by the MCEC’s director of food and wine, Frank Burger and executive chef Shaun Bowles, the front line blog reveals their latest discoveries from the many Victorian growers, producers and wineries visited throughout the year.
The “from farm to fork” blog does just that, Burger and Bowles will share the best ingredients available from the farm along with “sneak peaks” at seasonal dishes being produced for guests at the MCEC.
Representing and enhancing the international reputation enjoyed by Melbourne as one of the great food cities of the world, the MCEC prides itself on a commitment to fresh, local and seasonal ingredients; innovative and engaging menus; and a wine list that includes a range of smaller and boutique Victorian wine producers with no house wines.
Melbourne’s Lord Mayor to officially open AIME 2011
14 February 2011: The organisers of AIME are pleased to announce that for the second year running the Right Honourable, Robert Doyle, Lord Mayor of Melbourne will be officially opening the 19th Asia-Pacific Incentives and Meetings Expo (AIME) tomorrow morning, Tuesday 15 February. The Lord Mayor will welcome all visitors, exhibitors, media and Hosted Buyers to the two-day event which is taking place at the Melbourne Convention and Exhibition Centre (MCEC).
Sally de Swart, AIME’s Event Director comments: “We are very proud that the Lord Mayor will be officially opening AIME this year. AIME remains the premier meetings and incentives event and also raises the profile for Melbourne and Australia in the global marketplace.”
Sandra Chipchase, Chief Executive Officer of the Melbourne Convention + Visitors Bureau said: “We are delighted that the Lord Mayor will be able to officially open the doors to AIME this year which we have no doubt will be yet another highly successful and record-breaking event.”
The Right Honourable, Robert Doyle will welcome approximately 800 exhibitors, over 3,000 visitors and 500 VIP Hosted Buyers and over 60 media representatives to AIME and Melbourne this year.
Exhibitors give generously to the AIME Just a Drop Silent Auction
10 February 2011, Sydney: Prizes for this year’s silent charity auction at AIME have been announced today and with generous donations from exhibitors, the auction is set to raise considerable funds for the AIME official charity partner, Just a Drop.
Exhibitors have donated some fantastic prizes and AIME organisers are encouraging attendees to get involved, make a bid and support the vital project work undertaken by Just a Drop to provide clean drinking water in areas such as Ecuador, Mongolia and Zambia.
Bids can be placed over the two days at AIME at the Reed Travel Exhibition stand #99. Visitors can also join AIME’s facebook and Twitter pages to receive updates on the auction and prizes.
So make a bid, support a good cause and you may find yourself heading off on one of the adventures below:
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A two night escape to Meritus Pelangi Beach Resort & Spa, Langkawi, Malaysia
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Three nights at Rendezvous Hotel Perth in a Deluxe Ocean View Room
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A two night stay in any Constellation Hotel around Australia
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18 holes on the New Zealand Terrace Down championship course
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Two five night stays at the Le Meridien Phuket Beach Resort
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Two nights to unwind at Cypress Lakes Group in the Hunter Valley in a luxury villa for four people including an a 18 hole round of golf for each guest.
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A nine day guided Andes and Amazonas trip in Ecuador for two people donated by Surtek
AIME attendees can also pick up a pedometer and track their steps at AIME by donating to Just A Drop at the Reed Travel Exhibitions stand #99.
Just a Drop has raised over £1million and supports over one million people in 30 countries around the world to provide clean drinking water. Polluted water is the biggest killer of children under the age of five in the world and over 1.4 million children die every year, that’s one child every 20 seconds, from water borne diseases such as cholera, dysentery and diarrhea, caused by either the lack of access to fresh water or polluted water.
Please visit www.aime.com.au/en/visiting/Just-a-Drop-Silent-Auction/
For more information about Just a Drop please visit www.justadrop.org
For more information about AIME 2011, visit www.aime.com.au
Impressive line-up confirmed to judge AIME Awards for 2011
04 February 2011, Sydney: AIME are pleased to announce that the business events industry’s top professionals will judge its annual awards on 15 and 16 February at the Melbourne Convention and Exhibition Centre (MCEC). AIME’s five awards promote excellence in stand design and presentation, sustainability and environment and one award recognises individual contribution to the business events industry.
AIME’s three stand awards will be judged by Margaret Crichton, General Manager at Exhibition & Event Association of Australasia (EEAA), Linda Gaunt, CEO of Meetings Events Australia (MEA) and Noor Ahmad, Regional Director Asia-Pacific at International Congress and Convention Association (ICCA).
The awards will be judged onsite and one exhibitor will win in each of the following categories:
Best Stand under 30m²
Best Stand over 30m²
Best New Exhibitor Stand
AIME is also recognising exhibitors that have gone that extra mile to make their stand environmentally friendly with the Best Environmental Stand Award and exhibitors have had the chance to enter this award online detailing the initiatives they have undertaken. This award will be judged by Caitlin Findley and Seamus Balkin from Ecovantage and Danielle Johnson from Climate Positive.
The fifth award is the Outstanding Contribution Award which recognises individual commitment and work within the business and events industry in the Asia-Pacific region.
“AIME provides the ideal forum for recognising outstanding, influential individuals and companies who have made a significant difference within the business events industry and all our past winners of these awards are proud to be recognised by the premier meetings and incentives event in Asia-Pacific. We look forward to announcing the winners for this year on the second morning of AIME,” comments Sally de Swart, AIME Event Director.
The AIME 2011 Awards presentation will be held on the Concourse at MCEC on Wednesday 16th February at 9:45am.
For more information about AIME 2011, visit www.aime.com.au
Another sellout event for the ICCA Forum for Young Professionals
02 February 2011, Sydney: The organisers of the International Congress and Convention Association (ICCA) Forum for Young Professionals are pleased to announce that the event is set to be another sellout this year. The Forum is held in conjunction with AIME and takes place from 13 – 15 February at the Melbourne Convention and Exhibition Centre.
Elizabeth Rich, ICCA Forum for Young Professionals’ manager, says that AIME is the perfect time to run the Forum to allow newcomers to the industry to learn from the best.
“Each year we are in debt to the many senior ICCA members who give their time to pass on expertise to the newcomers to the industry. This year I’m delighted that we have guest speakers from Thailand, Shanghai, Taiwan and Indonesia joining their Australian colleagues. I always learn something myself,” Elizabeth said.
“I wish this type of program was available when I was starting out in the industry. The young employees love it.”
ICCA provides the intensive two day forum as a benefit to its members who are under 30 and newer to the industry. The program includes education forum sessions on Sunday 13th and Monday 14th February with keynote speakers from the industry detailing case studies, research and insights into industry best practice. There is also a working element where delegates work together in groups on a specific brief and present to their peers and judges at the end of the two days.
ICCA’s young professionals will be registered to attend the first day of AIME on Tuesday 15th February and the first 30 lucky applicants will gain access to AIME’s renowned networking event, the Welcome Reception, which is held this year at the St. Kilda Sea Baths on the Monday night. Also the first 30 applicants will be able to join the hard hitting Business Events Forum discussing corporate event management on the Tuesday morning.
The ICCA Forum for Young Professionals takes place with the support of the Melbourne Convention and Exhibition Centre (MCEC), Melbourne Convention + Visitors Bureau (MCVB) and Reed Travel Exhibitions through its management of the AIME trade show. Employers cover travel costs and the program itself is provided at no cost.
For more information about AIME 2011, visit www.aime.com.au
AIME gearing up for the industry’s networking event of the year
25 January 2011, Sydney: AIME organisers are encouraging attendees to the show to conduct business on and off the show floor through its dedicated networking events. The unrivalled networking opportunities, which kick off with the renowned Welcome Reception at 6pm on Monday 14th February, are considered a key benefit of attending the event.
AIME’s Welcome Reception, organised by the Melbourne Convention + Visitors Bureau (MCVB), will be held at the St. Kilda Sea Baths in Melbourne. It is one of the industry’s most talked about events and last year attracted over 2,200 AIME attendees from over 50 countries. The creative concept, staging and design for the AIME 2011 Welcome Reception, showcases the best in event production and is executed with the assistance of key event sponsors Atlantic Group, Solution Red and Explore Engage.
Sandra Chipchase, CEO of MCVB said that a drawcard for the Welcome Reception is not only the reputation of the event but the unique location chosen for this year.
“Melbourne’s avant-garde seaside suburb, St Kilda, will be on show during AIME 2011 and the use of the St Kilda Sea Baths for a major event marks a first for AIME. It will see the Sea Baths complex transform into a series of distinct spaces, each set around the oceania and spa theme to take full advantage of the stunning location on Port Phillip Bay.”
Networking events do not end there, there is also a dedicated networking hour at AIME’s Globe Restaurant and Bar during AIME and in the evening attendees can mingle and dance the night away at the ever popular AIME Club Night at Crown on Tuesday 15th February with complimentary drinks until 11pm, courtesy of Crown Events and Conferences. Also attendees can take advantage of the 601 and 501 networking evenings at Lagerfield Bar in the Crown Entertainment Centre with special drinks promotions on offer.
For more information about AIME 2011, visit www.aime.com.au
AIME Initiative for Queensland Flood Relief
17 January 2011: The organisers of AIME (Asia-Pacific Incentives & Meetings Expo), which is being held in Melbourne on 15 and 16 February, will conduct a fundraising drive to assist those who have been affected by the devastating and unprecedented flood damage in Queensland. The Melbourne Convention + Visitors Bureau (MCVB) and Reed Travel Exhibitions (RTE) announced the joint initiative today.
MCVB and RTE are encouraging all AIME’s visitors and exhibitors to donate to the Premier’s Flood Relief Appeal, via special collection bins which will be set up on the MCVB Stand’s Registration Desk at the Melbourne Convention and Exhibition Centre (MCEC).
Ms Sandra Chipchase, MCVB’s CEO, urged all visitors to AIME to dig deep and donate.
“On behalf of MCVB and all our members, I would like to extend our sympathies to all those who have been affected by the flood devastation throughout Queensland,” Ms Chipchase said.
“With so many communities, businesses and individuals adversely affected, significant donations are needed.”
“As we saw with the Victorian bushfires in 2009, the willingness of the local and wider international business events community to galvanise and provide physical and financial support can make a huge difference.”
Event Director, Sally de Swart of RTE, echoed this sentiment, saying that the size and reach of AIME provided an ideal opportunity to generate significant funds.
“I urge all attendees at AIME to look out for the special collection bins and make a donation,” Ms de Swart said.
“Even the smallest contribution will assist those who have been evacuated from their homes or had their houses seriously damaged in flood affected areas of Queensland.”
For more information about AIME 2011, visit www.aime.com.au
AIME 2011 gearing up for the second Saxton Ultimate Event Experience
12 January 2011, Sydney: The organisers of AIME and the Saxton Speakers Bureau are excited to announce that as part of AIME’s extensive Education Program, AIME will once again host the Saxton Ultimate Event Experience on the 16 of February as a free event for visitors.
Due to the roaring success of the first Saxton Ultimate Event Experience at AIME in 2010, this two-hour event will be delivered on an even bigger scale this year with leading global speakers and acts making it the largest event of its kind presented in Australia.
Attendees from all over Australasia and Asia will have the opportunity to experience an international line up of presenters in a world class event setting. The experience highlights what can be achieved with a combination of the finest speakers and entertainers, leading edge event design, outstanding multi camera audio visual in one of Melbourne’s leading venues, the Melbourne Convention and Exhibition Centre (MCEC).
Saxton Director, Nanette Moulton commented “We are delighted to have been able to secure such a world class line up of presenters with such powerful content, all in the perfect event setting…and in just over two hours”
The presenters consist of ten outstanding achievers across the worlds of business, science, adventure, entertainment and human endeavour. The USA based Tan Le will speak and demonstrate the human brain – computer interface. London bombing survivor, Gill Hicks, will relate her incredible story and the implications that it has for all of us. Other speakers include the multi award winning Tim Cope who spent three years following the trail of Ghengis Khan on horseback, international technology authority Rachel Botsman; and the remarkable entrepreneur Creel Price.
The speakers are interspersed with high quality entertainment including breathtaking illusion from Soul Mystique, the unique multi microphone talents of Mr Percival, the humour and hilarity of Anh Do and a moving operatic finale form Darryl Lovegrove.
The very entertaining John Lees will be the master of ceremonies for the event. The title of this event however was very carefully chosen, as this is all about “an ultimate experience”.
Apart from the remarkable line up of speakers and entertainers this event is complimented by set design by ARC 3D, on-screen graphic content and program scheduling by Rigoni Hall and AV from MCEC.
Saxton Managing Director, Winston Broadbent comments, “It has been primarily designed so that the attendees will leave with a series of valuable and inspirational messages. At the same time they will experience, firsthand, the wonderful synergy between the finest in talent, producers and venue and it is this synergy that makes the Saxton Ultimate Event Experience such a feature in Australia.”
An anticipated very large audience will comprise members from all parts of the meetings industry and as AIME Event Director, Sally de Swart, affirms, “We are delighted to be able to offer such a unique and valuable experience to our AIME attendees.”
The Saxton Ultimate Event Experience:
When: Wednesday 16 February 2011
Time: 8.00 am for 8.30 am sharp, concludes 10.40 am
Where: AIME, The Melbourne Convention and Exhibition Centre – Plenary Hall 3
How: The event is complimentary and each attendee receives a special gift! For Registration please ask for Alice or Lauren or Register directly here.
For more information call Saxton on + 61 3 9811 3500
For more information about AIME 2011, visit www.aime.com.au
‘Early-bird’ extension and Education Program announced at AIME 2011
06 January 2011, Sydney: To celebrate the New Year and the release of AIME’s extensive Education Program, the organisers of AIME 2011 are pleased to announce a one week extension on ‘early-bird’ savings for those who register for the AIME Master Class Seminars, Leaders Forums and the Business Events Forum before the 14 January 2011.
AIME’s ‘early-bird’ offer means people will pay 2010 prices when booking before the 14 January. This saves over 17% when booking a Master Class Seminar and over 15% when booking a Leaders or Business Events Forum. Also AIME attendees can gain a further 10% discount when booking three or more seminars and forums.
Ray Shaw, Chairman of Event Planners Australia is speaking in AIME’s Legal Master Class and comments, “AIME is Australia’s biggest gathering of meeting and event industry minds. Apart from hundreds of exhibitors there is a wealth of education and networking opportunities. I always take away inspiration from AIME – how to do my job better, who I need to know (especially the up and coming companies and people) and what issues we need to address in the coming year. It’s a must attend event.”
The full Education Program includes:
AIME Business Events Forum: top line industry speakers include Kati Quigley, Director of Event Marketing for the CMG Events team at Microsoft and Aileen London, Senior Manager of Global Meeting Services at Oracle
Leaders Forum – Motivate Me: speakers include Roger Helms, Founder and CEO of HelmsBriscoe and Roger Tondeur, Founder of MCI Group
Leaders Forum – Sponsorship: with speakers Julian Moore, Managing Director of SMS Online and Ryan Brown from the Variety Club
Marketing Master Class: focusing on social media with speakers Mark Cameron, CEO of Working Three and Peter Kent, Managing Director of Porter Novelli
Sales Master Class: talking about tenders and proposals with Robyn Haydon from Winning Words and author of the Shredder Test
Legal Master Class: with speakers Matt Crouch, Executive Lawyer at Bartier Perry and Ray Shaw, Chairman of Event Planners Australia
Global Perspective Master Class: ‘spotlight’ on Asia with Karen Soo, Big Chief and Founder, MEP Meeting & Exhibition Planners and Robin Lokerman, CEO at MCI
For the full program of educational opportunities and speaker biographies at AIME, visit: www.aime.com.au/seminars
Meetings & Events Australia (MEA) members who attend AIME’s Master Class seminars will be allocated one Professional Development (PD) point per seminar and two points per attendance at any of the Leaders Forums. Professional Development points are a required component to apply for MEA Accreditation or Recognition status.
For more information about AIME 2011, visit www.aime.com.au
‘Early-bird’ special to hear key industry speakers at AIME 2011
14th December 2010: With AIME 2011 fast approaching, organisers are delighted to announce an impressive line-up of key industry speakers for their popular Education Program and are offering ‘early bird’ savings for those who register for the AIME Master Class Seminars, Leaders Forums and the Business Events Forumth before the 7 January 2011.
AIME’s ‘early-bird’ offer means people save over 17% when booking a Master Class Seminar and over 15% when booking a Leader or Business Events Forum before 7 January 2011. Also AIME attendees can gain a further 10% discount when booking three or more seminars and forums.
The top-line industry professionals confirmed include Kati Quigley, director of event marketing for the CMG Events team at Microsoft in the USA and Roger Helms, founder, CEO and sole owner of HelmsBriscoe.
Both speakers will be captivating audiences on Tuesday 15 February 2011 at AIME. Event attendees will gain insight into the highs and lows of corporate event management with Kati Quigley at the Business Events Forum from at 8am – 9.45am and be inspired by Roger Helms in the Leaders Forum from 10:15 – 11:45am.
Roger Helms, founder, CEO and sole owner of HelmsBriscoe comments, “I hope the attendees are excited about the future of this industry. This is a wonderful industry to be a part of and I believe the future is very bright. I want them to walk away appreciative of the opportunities we have and re-energised to continue to find ways to innovate and improve on those opportunities. This industry is so dynamic that there are many things that I still find exciting and interesting.”
The extensive AIME Education Program also includes Master Class Seminars covering marketing and social media, sales tenders, maximising sponsorship opportunities, legal issues and a global perspective seminar, with a spotlight on Asia. Further speakers are still to be announced. For the full program of educational opportunities on offer at AIME, visit: www.aime.com.au/seminars
Meetings & Events Australia (MEA) members who attend AIME’s Master Class seminars will be allocated one Professional Development (PD) point per seminar and two points per attendance at any of the Leaders Forums. Professional Development points are a required component to apply for MEA Accreditation or Recognition status.
For more information about AIME 2011, visit www.aime.com.au
AIME attracts new Hosted Buyers to 2011 event
Organisers of the annual Asia-Pacific Incentives & Meetings Expo (AIME) 2011 are expecting the show to generate record business for exhibitors with Hosted and Semi Hosted Buyer spots filling up fast and 50% of registered Hosted Buyer’s new to the show in 2011.
AIME is in its 19th year and is the largest exhibition showcase in the Asia-Pacific region for the business events industry, held from 15 – 16 February 2011 at the award winning Melbourne Convention and Exhibition Centre (MCEC).
This year, AIME have introduced the ‘Refer a Friend’ program for the first time ever. This gives Hosted Buyers the opportunity to refer a friend to be part of the Hosted Buyer Program and if they successfully qualify, their own registration fee will be waived.
Sally de Swart, AIME’s Event Director, says that the Hosted Buyer Program is renowned for its quality reputation of generating genuine business leads and sales transactions, and continually attracts large numbers of quality buyers.
“AIME’s Hosted Buyer Program has proven increasingly popular year-on-year and the early registrations to date indicate that AIME 2011 will certainly be yet another successful event for both exhibitors and hosted buyers alike,” Sally said.
“Demand has been high with International Hosted Buyer spots almost full and the Australian and New Zealand Buyer places filling up fast. The 2010 event broke buyer records with a 9.7% increase on 2009 with 513 attending from over 33 countries around the world. Following this success we are set to target over 500 Hosted Buyers yet again for the 2011 show.
“Visitor registration for 2011 is also currently ahead of last year’s numbers to date and we are aiming to exceed the impressive figure of 3,101 visitors who attended the 2010 event.”
In the 2010 AIME survey report it was shown that 93% of Hosted Buyers were likely to place business as a result of attending AIME and they stated high levels of satisfaction in regard to identifying new products and suppliers at the event.
A range of exclusive benefits are made available to buyers accepted as part of the program including, complimentary flights and accommodation, pre-touring in Victoria and access to AIME’s famous networking and educational opportunities. To maximise the two day event, hosted buyers have a personalised appointment schedule, which allows them to meet with the exhibitors they are interested in doing business with.
For more information about AIME 2011, visit www.aime.com.au
AIME 2011 Welcome Reception marks another world-first
15 November 2010: The Asia-Pacific Incentives & Meetings Expo (AIME) 2011 Welcome Reception marks another world-first for the Melbourne Convention + Visitors Bureau (MCVB).
MCVB has become the first Convention and Visitors Bureau in the world to use ‘augmented reality’ for an industry invitation.
The invitation uses virtual computer-generated imagery to create a 3D visual effect which sees Melbourne icons and landscapes appear to lift from the computer screen in 3D animation.
According to Ms Sandra Chipchase, CEO of MCVB, which runs the AIME Welcome Reception event, the invitation is one of many Australian-first innovations for the Bureau and for AIME.
“Bringing Melbourne to life through this amazing augmented reality 3D imagery invite is another way to draw people from around the world to AIME and the highly-anticipated Welcome Reception, which is a must-attend event on the annual Business Events calendar.
“MCVB is consistently leading the industry in world-firsts and firsts for Australia, from using innovative ways to offset carbon emissions, through to the launch of our world-first online delegate boosting tool. We are delighted to add this world-first to our achievements,” Ms Chipchase said.
Ms Chipchase said another draw-card for the event is its unique location.
“Melbourne’s avant-garde seaside suburb, St Kilda, will be on show during AIME 2011, with the St Kilda Sea Baths chosen as the location of the AIME Welcome Reception.
“The use of the St Kilda Sea Baths for a major event marks another first for Melbourne and will see the Sea Baths complex transform into a series of spaces which take advantage of the unique location.
“With a history dating back to the middle of the 19th Century, today the Sea Baths are home to popular restaurants, spa and wellness centres and the indoor Sea Baths.
“The Sea Baths complex will be used to create a mix of distinct spaces, each set around the oceania and spa theme to take full advantage of the stunning location.
“Last year, the AIME Welcome Reception attracted 2,200 people from 50 countries, and this year promises to be the best event yet,” Ms Chipchase said.
The creative concept, staging and design for the AIME 2011 Welcome Reception has been organised with the assistance of key event sponsors, Atlantic Group [v] and Solution RED.
Up to 2,500 people are expected to attend the AIME 2011 Welcome Reception at The St Kilda Sea Baths from 6pm – 9pm on Monday 14 February, 2011. Tickets for the Welcome Reception can now be booked online at: www.aime.com.au.
To view the AIME 2011 Welcome Reception invitation visit: http://www.mcvb.com.au/aime/
Those with webcams can view the invitation in 3D by printing the attached PDF and following the instructions.
Those without webcams can view a 2D version.
AIME will be held at the Melbourne Convention and Exhibition Centre, Australia, 15 and 16 February 2011.
For further information visit: www.aime.com.au
AIME appoints new Event Director
Sydney 27 October 2010: Sally de Swart has today been appointed as the new Event Director for the Asia-Pacific Incentives & Meetings Expo (AIME).
Sally succeeds Rosemarie Sama who recently resigned following nearly ten years with Reed Exhibitions managing the highly successful AIME event.
A wealth of event industry experience, managing successful shows for Reed Exhibitions and Clarion Events in the UK, and as Acting Event Director for AIME during Rosemarie’s recent maternity leave, ensures Sally is perfectly placed to oversee the continued success of AIME.
“The last three months have shown me first-hand what a great event AIME is and I am delighted to accept the role on a permanent basis,” Sally said.
“I am excited to now be able to start planning for the future and to continue working with the Melbourne Convention + Visitors Bureau (MCVB), the industry, our exhibitors, visitors, buyers and the talented and dedicated team here at Reed Exhibitions on the next chapter at AIME and hope the event can continue to go from strength-to-strength in the years to come.”
Sally’s first event will be AIME 2011 taking place at the Melbourne Convention & Exhibition Centre (MCEC), 15-16 February 2011.
NEW Pre Touring options for AIME 2011!
Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau (MCVB) have announced the addition of three new tours to the AIME 2011 Pre Touring Program. Pre touring is available to participants of AIME’s Hosted Buyer Program with tours commencing on 11 February 2011, prior to the start of AIME.
Approaching its 19th year, the Asia-Pacific Incentives & Meetings Expo (AIME) will be held on 15 and 16 of February 2011 at the Melbourne Convention and Exhibition Centre (MCEC).
Available in half-day, full-day and two-day options, AIME’s Pre Touring Program for 2011 comprises 12 tours in total, including the addition of three new exciting touring options:
Aboriginal Heritage Walk – Half Day
Journey into the ancestral lands of the Kulin nation and explore their rich and thriving culture on this award-winning walk in the Royal Botanic Gardens in Melbourne. Witness a traditional smoking ceremony with Indigenous Guides and discover the traditional use of plants for food, tools and medicine.
‘Golden Mile Guided Walk’ – Half Day
Walk ‘Marvellous Melbourne’ and learn how the discovery of gold shaped the city. View the majestic architecture and hear stories from a professional guide about the colourful characters of early Melbourne. Visit Gothic buildings – hear the stories of the characters behind boom town Melbourne – from prima donnas and prime ministers to bushrangers and builders. Explore alleyways and arcades, showcasing the retail splendour of both the past and the present.
‘Go Wild in Melbourne’
Explore the vast Great Western Plains of Victoria and see Australia’s native animals in the wild. Spot koalas above in the gum trees whilst walking in the Australian bush, discover wetlands rich in native birdlife and see the You Yangs as they rise from the volcanic Werribee Plains and keep a look out for kangaroos and emus too. Enjoy traditional billy tea and visit Clyde Park Vineyard by the meandering Moorabool River for wholesome wood fire pizzas and delicious wine.
Sandra Chipchase, MCVB’s CEO, says that AIME’s Pre Touring Program is a highlight of the AIME program for many international and Australian buyers and MCVB are excited to be able to expand the touring offering in 2011.
“Melbourne and Victoria has an established reputation as one of the world’s leading Business Events destinations and MCVB and our partners are delighted to add to the touring options available to AIME’s buyers in 2011,” Sandra said
“The three new pre touring options will further showcase the diversity of products and services for international and Australian buyers to choose from in Melbourne. They are a welcome addition to the already popular Pre Touring Program.”
To access AIME’s full Pre Touring Program, visit: www.aime.com.au/en/hosted-buyers/The-Program/Pre-Touring-Program/
For more information about AIME 2011, visit www.aime.com.au
Hosted Buyer Program applications now open for AIME 2011!
Reed Travel Exhibitions has announced that Hosted Buyer Program applications are now open for AIME 2011. Applicants are encouraged to register and qualify before Friday 29 October 2010 to receive a 10% early bird saving off their registration fee.
AIME’s Hosted Buyer Program welcomes applications from key decision makers involved in booking events within the business events industry. Applicants can apply for AIME’s Hosted Buyer Program at www.aime.com.au
Approaching its 19th year, the Asia-Pacific Incentives & Meetings Expo (AIME) will be held on 15 and 16 February 2011 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.
A range of exclusive benefits are made available to buyers accepted as part of the program including, free flights and accommodation, pre-touring in Victoria and access to AIME’s famous networking and educational opportunities. To maximise the two day event, hosted buyers have a personalised appointment schedule, which allows them to meet with the exhibitors they are interested in doing business with.
Sally de Swart, AIME’s new Acting Event Director, says that AIME’s Hosted Buyer Program is renowned for its quality reputation and offers buyers a productive and enjoyable two days to conduct business.
“AIME is the largest exhibition showcase in Australia for the business events industry, presenting buyers with the opportunity to book all their upcoming events in just two days in a rewarding and enjoyable environment with unrivalled networking and educational opportunities,” Sally said.
“In 2010, AIME attracted 513 hosted buyers from around the globe who enjoyed meeting with over 800 exhibitors of which 195 were new exhibitors, representing a greater diversity of companies, products and services for buyers to choose from.
“AIME’s Hosted Buyer Program has proven increasingly popular year on year and AIME 2011 is shaping up to be yet another successful event for both exhibitors and hosted buyers alike.”
For more information about AIME 2011, visit www.aime.com.au
AIME scoops MEA National ‘Exhibition of the Year Award’ for second consecutive year
Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau (MCVB) have won the prestigious ‘Exhibition of the Year’ award for the 2009 Asia-Pacific Incentives & Meetings Expo (AIME) for the second consecutive year. The award was presented at the 2010 Meetings & Events Australia (MEA) National Awards Night held last night at the Melbourne Convention and Exhibition Centre and was accepted by Ms Rosemarie Sama, AIME’s event director and Ms Sandra Chipchase, MCVB’s CEO.
AIME is the premier event in the region and the largest exhibition in Australia for the business events industry held annually at the Melbourne Convention and Exhibition Centre, established and owned by the MCVB and organised by Reed Travel Exhibitions.
The award is designed to recognise the effort required to successfully plan, organise and manage an exhibition. The exhibition must be multifaceted in its approach and achieve its objectives, through the efficient use of resources, innovation and creativity.
Ms Sandra Chipchase, MCVB’s CEO, said:
“After 18 years, AIME continues to set new benchmarks. From achieving record attendance each year, attracting new exhibitors from around the world and delivering excellent networking events, AIME is still the must-attend event for buyers and sellers,” said Ms Sandra Chipchase, MCVB’s CEO.
“We thank the Reed Travel Exhibitions team for their commitment to growing our award-winning event, and we look forward to continuing this successful partnership.”
Ms Rosemarie Sama, AIME’s event director, said the event was going from strength to strength each year.
“Accolades like this further cement AIME as the region’s premier meetings and incentives event and continues to raise the profile of Melbourne and Australia in the global marketplace for the business events industry,” AIME’s event director, Ms Rosemarie Sama said.
“I am also delighted that Leigh Harry, MCEC’s CEO, one of AIME’s strongest supporters and longest standing sponsors was awarded with the Outstanding Contribution Award, a testament to his commitment and passion for our industry.
“AIME’s award-winning success is made possible by the ongoing support of the business events industry including MEA members, all of AIME’s loyal exhibitors and event sponsors and the AIME team – thank you.”
AIME 2011 will be held from 15-16 February at the Melbourne Convention and Exhibition Centre.
AIME scoops ‘Exhibition of the Year’ for the third year running
Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau have been awarded the esteemed ‘Exhibition of the Year’ award for the Asia-Pacific Incentives & Meetings Expo (AIME) for the third consecutive year at the Meetings & Events Australia (MEA) NSW Gala Awards Dinner held last night at Doltone House in Sydney.
AIME is an annual event established and owned by Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions. AIME is the premier event in the region and the largest exhibition in Australia for the business travel, incentives and meetings industries held at the Melbourne Convention and Exhibition Centre.
The award was judged on a host of criteria, including: project planning; financial performance; challenges and responses; exhibition significance, and; outcomes and evidence.
“I’m honoured to accept this award on behalf of Reed Travel Exhibitions and Melbourne Convention + Visitors Bureau,” AIME event director Rosemarie Sama said.
“AIME remains the region’s premier meetings and incentives event for the region and continues to raise the profile for Melbourne and Australia in the global marketplace for the business events industry.
“We will continue to have a strong focus on researching the experience of our exhibitors and visitors to continually improve the event.
“I would like to thank Meetings & Events Australia for hosting such as prestigious awards nights for our industry.”
Ms Sandra Chipchase, MCVB’s CEO, said that record results and three years of recognition by industry peers through MEA awards attests to the event’s growing success.
“The fact that AIME continues to grow demonstrates the event’s significance in driving business development, sales and networking opportunity for those who attend AIME from all over the world,” said Ms Chipchase.
“AIME also provides a fantastic opportunity to showcase Melbourne’s Business Events infrastructure, expertise and capability – each of which in turn drives business for our State, generating export dollars and jobs for Victoria.”
AIME was also a finalist in the Corporate Social Responsibility award for companies over 30 people.
National Winners will be announced and presented at the 2010 MEA National Awards Night, being held on 20 April 2010 at the Melbourne Convention and Exhibition Centre.
AIME 2011 will be held from 15-16 February at the Melbourne Convention and Exhibition Centre.





