International tourist arrivals reached 1,138 million in 2014, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism Barometer. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery.
-Majority of nations and regions saw record spending from overseas tourists in 2014 -Bigger visit growth to other regions than to London -Tourism legacy of the Grand Départ, NATO summit, Commonwealth Games and Ryder Cup starts to show -Strong uplift from European neighbours, Australia and the US
New figures released today (¹), for the first eleven months of last year, suggest that 2014 will be another record year for inbound tourism – beating VisitBritain’s original growth forecast. During January to November 2014 there were 32.4 million visits to the UK, 7% more visits recorded than at the same juncture in 2013. These […]
· Britain’s largest ever tourism campaign in China · 101 nominated British places, people, things and attractions revealed · Nessie, The Shard, Haggis, Hampton Court Palace and Savile Row all make the list · Campaign will feature helpful visa information from partner UK Visas & Immigration
- China ranks Britain second in the world for Tourism – Chinese spending in the UK up by 64% – VisitBritain holds biggest ever China tourism mission
DUBAI, UAE, November 18, 2014 /PRNewswire/ – In a bid to encourage the GCC visitors to explore the GREAT British countryside, VisitBritain, today unveiled the second edition of the ‘Dunes to GREAT Britain‘ marketing campaign today in the UAE. In 2013, the first edition ‘Dunes to Dales’ focused on discovering Manchester and the Yorkshire Dales […]
· VisitBritain partners with STUDIOCANAL for international family marketing campaign
- Tourism suppliers can create content and manage their own listings on new global platform – VisitBritain calls for more suppliers to sign up and increase global profile
At the British Chamber of Commerce in Tokyo Christopher Rodrigues, Chairman of VisitBritain, and Mr Ryoichi Matsuyama, President of Japan National Tourism Organization (JNTO), signed a memorandum of understanding committing both countries to the mutual exchange of tourism experience and information.
- VisitBritain to shift perceptions of Britain’s culture and heritage across the world – New report launched today at Tate Britain will bring tourism industry together – Culture and heritage worth £7bn to UK economy in 2013 (one third of total inbound spend)
05 August 2014 – Special guest performer will be revealed today on Twitter
Tourism Ireland has signed up as a key partner for ExploreGB, VisitBritain’s new annual flagship international event, which will debut at Ascot Racecourse in February 2015.
· Overall visits in the first five months of 2014 reach new record – up 7% on 2013 · Record holiday visits in May for fourth out of five months · 13% increase in visits from areas outside Europe and North America
World Travel Market, the leading global event for the travel industry, has announced strong interest in its UK & Ireland region, with confirmed attendance from new and returning exhibitors meaning the area is almost completely sold out already.
Patricia Yates, Director of Strategy and Communications at VisitBritainsaid: “Chinese tourists are already coming to Britain in record numbers and staying here longer than our European neighbours. Today’s welcome changes build on the already significant improvements introduced previously by the Home Office. “Recent streamlining of the visa processing has made a big difference, with Chinese […]
VisitBritain comments today on figures released by the Office for National Statistics, showing that inbound tourism has grown across all of Britain’s nations in 2013. Christopher Rodrigues, Chairman of VisitBritain commented on the strong results: “We are delighted with these final results for the key post-Olympic year.
Heathrow is to step up its campaign for expansion by telling the Airports Commission that it is the only option that can connect every part of the UK to the world’s long-haul growth markets. Heathrow’s hub airport status allows it to connect to long-haul business destinations that are critical for economic growth and are not […]
ExploreGB debuts in 2015 and now aligns with ‘2020 Tourism Strategy’ Ambition to create biggest single destination focused event in tourism Attractively priced for small tourism businesses To reach over 250 international fully hosted travel buyers (500 by 2020)
The pouring of a cup of tea, a black cab beeping and the chimes of Big Ben are all being used in a new TV and interactive online advert to inspire the world to choose Britain for their next holiday.
Strong growth in visits and spend from GCC markets VisitBritain brings trade mission to Saudi Arabia As VisitBritain hosts its annual GCC travel trade mission in Saudi Arabia for the first time this week, figures show that during the first three quarters of 2013, total visits from GCC countries to the UK were up by […]
As Facebook celebrates its milestone anniversary on 4 February, VisitBritain, the national tourism agency, takes a look at the top ten landmark achievements of its Facebook page Love GREAT Britain – and the subsequent impact on inbound tourism.
New results suggest that Britain needs just £700 million of tourist spend in December 2013 to hit a yearly figure of £20bn – a sum never before reached in a calendar year.
SoS Maria Miller announces China Welcome campaign in Shanghai New partnership between Birmingham Airport and CAISSA Target to secure 650,000 Chinese visitors spending £1.1 billion by 2020 across Britain
DHL’s santa sleigh bearing Christmas goodies for deserving charities and orphanages from last year
Tourism economy set to grow 3.8% per annum – faster than manufacturing, construction and retail • Currently worth £127bn and growing to £257bn by 2025 – 10% of UK GDP • Supporting 3 million jobs throughout the UK in 2013 (9.6% of UK employment) • Accounted for one third of net increase in UK jobs […]
Chinese spending in the UK up by 132% China becomes UK’s top spending Asian market for the first time 21% growth in visits to the UK As latest data shows Chinese spending in the UK more than doubled in the first half of 2013, with China becoming the highest spending Asian market1, VisitBritain stages its […]
10% more international holiday visitors go to the theatre than live sport events Theatre tourists splash £2.7 billion when in Britain VisitBritain research has revealed that more overseas visitors go to the theatre, musicals, the opera or ballet (2.8 million) than to a live sporting event (1.3 million) when visiting in Britain.1 These 2.8 million visits include […]
3 year agreement to market Britain to cardholders of major Chinese Banks through CUP Partnership to develop UK merchant acceptance of CUP cards
VisitBritain’s latest trade mission is taking place in Brazil, the BRIC country leading on growth of visits to the UK in the last five years. Since 2007 there has been a 97% increase in visits to Britain from Brazil – markedly higher than China (25%), Russia (2%) and India (1%). So far in 2013, up […]
VisitBritain shares pre and post Games activity with Japanese tourism industry and Tokyo 2020
8.9 million visits a year involve Britain’s castles and historic houses – nearly 30% of all overseas visits
- Overseas visitor spending up by 23% compared to July 2012
Virgin Atlantic, VisitBritain and London & Partners announced today a new partnership between the three organisations to entice more Australians to visit Britain.