Tag: Britain

Scotland to shine across Heathrow

| December 15, 2014

-Fourth and final round of popular VisitBritain advertising goes live at Heathrow -VisitScotland’s ‘Meet the Scots’ integrated with GREAT campaign across all terminals

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People of China to name British Landmarks

| December 5, 2014

· Britain’s largest ever tourism campaign in China · 101 nominated British places, people, things and attractions revealed · Nessie, The Shard, Haggis, Hampton Court Palace and Savile Row all make the list · Campaign will feature helpful visa information from partner UK Visas & Immigration

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Chinese aspirations to visit Britain stronger than ever

| November 25, 2014

- China ranks Britain second in the world for Tourism – Chinese spending in the UK up by 64% – VisitBritain holds biggest ever China tourism mission

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VisitBritain Partners With Peeta Planet to Launch ‘Dunes to Peaks’ Tourism Campaign

| November 18, 2014

DUBAI, UAE, November 18, 2014 /PRNewswire/ – In a bid to encourage the GCC visitors to explore the GREAT British countryside, VisitBritain, today unveiled the second edition of the ‘Dunes to GREAT Britain‘ marketing campaign today in the UAE. In 2013, the first edition ‘Dunes to Dales’ focused on discovering Manchester and the Yorkshire Dales […]

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GREAT campaign ads to feature in new Paddington film

| November 13, 2014

·         VisitBritain partners with STUDIOCANAL for international family marketing campaign

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VisitBritain supplies free trade website for British tourism industry

| October 15, 2014

- Tourism suppliers can create content and manage their own listings on new global platform – VisitBritain calls for more suppliers to sign up and increase global profile

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VisitBritain & Japan National Tourism Organisation sign MoU in Tokyo

| September 28, 2014

At the British Chamber of Commerce in Tokyo Christopher Rodrigues, Chairman of VisitBritain, and Mr Ryoichi Matsuyama, President of Japan National Tourism Organization (JNTO), signed a memorandum of understanding committing both countries to the mutual exchange of tourism experience and information.

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Leveraging Britain’s Heritage and Culture abroad

| September 9, 2014

- VisitBritain to shift perceptions of Britain’s culture and heritage across the world – New report launched today at Tate Britain will bring tourism industry together – Culture and heritage worth £7bn to UK economy in 2013 (one third of total inbound spend)

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ABTA announces new speaker and special guest appearance for The Travel Convention

| August 5, 2014

05 August 2014 – Special guest performer will be revealed today on Twitter

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ABTA: Most MPs to holiday abroad this summer

| August 5, 2014

ABTA’s Annual MP Holiday Survey reveals MPs’ foreign holiday plans

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Tourism Ireland partners with VisitBritain for ExploreGB 2015

| August 4, 2014

Tourism Ireland has signed up as a key partner for ExploreGB, VisitBritain’s new annual flagship international event, which will debut at Ascot Racecourse in February 2015.

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Revealed: what tourists buy in Britain

| July 25, 2014

-Kuwaiti visitors have highest propensity to buy clothes or shoes -1 in 3 French buy British food and drink to take home -Scotland more popular than Rest of England for souvenir purchases

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Holiday visits to Britain continue to break records (IPS)

| July 11, 2014

· Overall visits in the first five months of 2014 reach new record – up 7% on 2013 · Record holiday visits in May for fourth out of five months · 13% increase in visits from areas outside Europe and North America

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New location for UK & Ireland prompts near sell-out

| July 1, 2014
New location for UK & Ireland prompts near sell-out

World Travel Market, the leading global event for the travel industry, has announced strong interest in its UK & Ireland region, with confirmed attendance from new and returning exhibitors meaning the area is almost completely sold out already.

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VisitBritain comment on Home Office visa changes

| June 16, 2014
VisitBritain comment on Home Office visa changes

Patricia Yates, Director of Strategy and Communications at VisitBritainsaid: “Chinese tourists are already coming to Britain in record numbers and staying here longer than our European neighbours. Today’s welcome changes build on the already significant improvements introduced previously by the Home Office. “Recent streamlining of the visa processing has made a big difference, with Chinese […]

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Significant Growth in Inbound Tourism Across Britain | #ttot

| May 8, 2014

VisitBritain comments today on figures released by the Office for National Statistics, showing that inbound tourism has grown across all of Britain’s nations in 2013. Christopher Rodrigues, Chairman of VisitBritain commented on the strong results: “We are delighted with these final results for the key post-Olympic year.

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#Heathrow set to link the whole of the UK to growth

| May 5, 2014
#Heathrow set to link the whole of the UK to growth

Heathrow is to step up its campaign for expansion by telling the Airports Commission that it is the only option that can connect every part of the UK to the world’s long-haul growth markets. Heathrow’s hub airport status allows it to connect to long-haul business destinations that are critical for economic growth and are not […]

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Flagship International Trade Event Announced by VisitBritain

| April 14, 2014

ExploreGB debuts in 2015 and now aligns with ‘2020 Tourism Strategy’ Ambition to create biggest single destination focused event in tourism Attractively priced for small tourism businesses To reach over 250 international fully hosted travel buyers (500 by 2020)

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Tourism board uses ‘sounds’ to promote Britain across the world in £2.5m ad

| February 17, 2014
Tourism board uses ‘sounds’ to promote Britain across the world in £2.5m ad

The pouring of a cup of tea, a black cab beeping and the chimes of Big Ben are all being used in a new TV and interactive online advert to inspire the world to choose Britain for their next holiday.

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Best inbound tourism year in History

| February 13, 2014

GREAT Britain campaign beginning to see results

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Gulf visitors travelling to Britain in record numbers

| February 9, 2014

Strong growth in visits and spend from GCC markets         VisitBritain brings trade mission to Saudi Arabia As VisitBritain hosts its annual GCC travel trade mission in Saudi Arabia for the first time this week, figures show that during the first three quarters of 2013, total visits from GCC countries to the UK were up by […]

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VisitBritain’s 10 milestones on Facebook’s 10th birthday

| February 4, 2014
VisitBritain’s 10 milestones on Facebook’s 10th birthday

As Facebook celebrates its milestone anniversary on 4 February, VisitBritain, the national tourism agency, takes a look at the top ten landmark achievements of its Facebook page Love GREAT Britain – and the subsequent impact on inbound tourism.

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Britain on course for £20bn international spend for the first time

| January 20, 2014

New results suggest that Britain needs just £700 million of tourist spend in December 2013 to hit a yearly figure of £20bn – a sum never before reached in a calendar year.

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Tourism uplift from all World Regions

| December 12, 2013

10% more visits and 23% more spent than October 2012 Holiday visits on track for a record year

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SoS Maria Miller announces China Welcome campaign in Shanghai

| December 3, 2013
SoS Maria Miller announces China Welcome campaign in Shanghai

SoS Maria Miller announces China Welcome campaign in Shanghai New partnership between Birmingham Airport and CAISSA Target to secure 650,000 Chinese visitors spending £1.1 billion by 2020 across Britain

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KL’s Business Elite Enjoy Some British Hospitality At The Mandarin Oriental, KL

| December 2, 2013
KL’s Business Elite Enjoy Some British Hospitality At The Mandarin Oriental, KL

DHL’s santa sleigh bearing Christmas goodies for deserving charities and orphanages from last year

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British Tourism – A powerhouse for job creation

| November 21, 2013

 Tourism economy set to grow 3.8% per annum – faster than manufacturing, construction and retail • Currently worth £127bn and growing to £257bn by 2025 – 10% of UK GDP • Supporting 3 million jobs throughout the UK in 2013 (9.6% of UK employment) • Accounted for one third of net increase in UK jobs […]

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VisitBritain responds to China momentum with biggest mission to date

| November 19, 2013

Chinese spending in the UK up by 132% China becomes UK’s top spending Asian market for the first time 21% growth in visits to the UK As latest data shows Chinese spending in the UK more than doubled in the first half of 2013, with China becoming the highest spending Asian market1, VisitBritain stages its […]

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World’s most welcoming nations praise Britain

| November 18, 2013

Australia and Canada award Britain its highest rankings for ‘Welcome’ Germany’s perception of British sport jumps four places

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Theatre scores tourism points over Sport

| November 6, 2013
Theatre scores tourism points over Sport

10% more international holiday visitors go to the theatre than live sport events Theatre tourists splash £2.7 billion when in Britain VisitBritain research has revealed that more overseas visitors go to the theatre, musicals, the opera or ballet (2.8 million) than to a live sporting event (1.3 million) when visiting in Britain.1 These 2.8 million visits include […]

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VisitBritain signs agreement with China UnionPay as further improvements announced to Visa service

| October 15, 2013
VisitBritain signs agreement with China UnionPay as further improvements announced to Visa service

3 year agreement to market Britain to cardholders of major Chinese Banks through CUP Partnership to develop UK merchant acceptance of CUP cards

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Brazil leads BRIC visit growth with 97% increase in UK visits over last 5 years

| October 4, 2013
Brazil leads BRIC visit growth with 97% increase in UK visits over last 5 years

VisitBritain’s latest trade mission is taking place in Brazil, the BRIC country leading on growth of visits to the UK in the last five years. Since 2007 there has been a 97% increase in visits to Britain from Brazil – markedly higher than China (25%), Russia (2%) and India (1%). So far in 2013, up […]

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HOW TOURISM CAN BENEFIT FROM HOSTING AN OLYMPIC GAMES

| October 1, 2013
HOW TOURISM CAN BENEFIT FROM HOSTING AN OLYMPIC GAMES

VisitBritain shares pre and post Games activity with Japanese tourism industry and Tokyo 2020

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David Cameron has announced that Britain will host the 2014 NATO Summit

| September 30, 2013
David Cameron has announced that Britain will host the 2014 NATO Summit

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Britain’s iconic built Heritage is top priority for tourists

| September 21, 2013 | 0 Comments
Britain’s iconic built Heritage is top priority for tourists

8.9 million visits a year involve Britain’s castles and historic houses – nearly 30% of all overseas visits

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Highest ever tourist spend one year on from the Olympics

| September 13, 2013 | 0 Comments

- Overseas visitor spending up by 23% compared to July 2012

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Virgin Atlantic, VisitBritain and London & Partners join to link Australia to Britain

| September 5, 2013 | 0 Comments
Virgin Atlantic, VisitBritain and London & Partners join to link Australia to Britain

Virgin Atlantic, VisitBritain and London & Partners announced today a new partnership between the three organisations to entice more Australians to visit Britain.

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Biggest football campaign launched in tourist board’s history

| August 21, 2013 | 0 Comments
Biggest football campaign launched in tourist board’s history

VisitBritain has today extended its five year partnership with the Barclays Premier League to 2016.

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Britain: First half of 2013 sees record spend and 4% increase in visits

| August 16, 2013 | 0 Comments

A year after Britain hosted some of the largest events in the world, inbound tourism continues to prove it is one of the UK’s key export growth markets,

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New Head of Marketing at VisitBritain

| July 9, 2013 | 0 Comments

VisitBritain, the national tourism agency, has reshaped its marketing department with the announcement that Philip Taylor has been appointed as Head of Marketing.

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