Tag: Britain

Flagship International Trade Event Announced by VisitBritain

| April 14, 2014

ExploreGB debuts in 2015 and now aligns with ‘2020 Tourism Strategy’ Ambition to create biggest single destination focused event in tourism Attractively priced for small tourism businesses To reach over 250 international fully hosted travel buyers (500 by 2020)

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Tourism board uses ‘sounds’ to promote Britain across the world in £2.5m ad

| February 17, 2014
Tourism board uses ‘sounds’ to promote Britain across the world in £2.5m ad

The pouring of a cup of tea, a black cab beeping and the chimes of Big Ben are all being used in a new TV and interactive online advert to inspire the world to choose Britain for their next holiday.

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Best inbound tourism year in History

| February 13, 2014

GREAT Britain campaign beginning to see results

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Gulf visitors travelling to Britain in record numbers

| February 9, 2014

Strong growth in visits and spend from GCC markets         VisitBritain brings trade mission to Saudi Arabia As VisitBritain hosts its annual GCC travel trade mission in Saudi Arabia for the first time this week, figures show that during the first three quarters of 2013, total visits from GCC countries to the UK were up by [...]

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VisitBritain’s 10 milestones on Facebook’s 10th birthday

| February 4, 2014
VisitBritain’s 10 milestones on Facebook’s 10th birthday

As Facebook celebrates its milestone anniversary on 4 February, VisitBritain, the national tourism agency, takes a look at the top ten landmark achievements of its Facebook page Love GREAT Britain - and the subsequent impact on inbound tourism.

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Britain on course for £20bn international spend for the first time

| January 20, 2014

New results suggest that Britain needs just £700 million of tourist spend in December 2013 to hit a yearly figure of £20bn – a sum never before reached in a calendar year.

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Tourism uplift from all World Regions

| December 12, 2013

10% more visits and 23% more spent than October 2012 Holiday visits on track for a record year

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SoS Maria Miller announces China Welcome campaign in Shanghai

| December 3, 2013
SoS Maria Miller announces China Welcome campaign in Shanghai

SoS Maria Miller announces China Welcome campaign in Shanghai New partnership between Birmingham Airport and CAISSA Target to secure 650,000 Chinese visitors spending £1.1 billion by 2020 across Britain

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KL’s Business Elite Enjoy Some British Hospitality At The Mandarin Oriental, KL

| December 2, 2013
KL’s Business Elite Enjoy Some British Hospitality At The Mandarin Oriental, KL

DHL’s santa sleigh bearing Christmas goodies for deserving charities and orphanages from last year

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British Tourism – A powerhouse for job creation

| November 21, 2013

 Tourism economy set to grow 3.8% per annum – faster than manufacturing, construction and retail • Currently worth £127bn and growing to £257bn by 2025 – 10% of UK GDP • Supporting 3 million jobs throughout the UK in 2013 (9.6% of UK employment) • Accounted for one third of net increase in UK jobs [...]

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VisitBritain responds to China momentum with biggest mission to date

| November 19, 2013

Chinese spending in the UK up by 132% China becomes UK’s top spending Asian market for the first time 21% growth in visits to the UK As latest data shows Chinese spending in the UK more than doubled in the first half of 2013, with China becoming the highest spending Asian market1, VisitBritain stages its [...]

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World’s most welcoming nations praise Britain

| November 18, 2013

Australia and Canada award Britain its highest rankings for ‘Welcome’ Germany’s perception of British sport jumps four places

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Theatre scores tourism points over Sport

| November 6, 2013
Theatre scores tourism points over Sport

10% more international holiday visitors go to the theatre than live sport events Theatre tourists splash £2.7 billion when in Britain VisitBritain research has revealed that more overseas visitors go to the theatre, musicals, the opera or ballet (2.8 million) than to a live sporting event (1.3 million) when visiting in Britain.1 These 2.8 million visits include [...]

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VisitBritain signs agreement with China UnionPay as further improvements announced to Visa service

| October 15, 2013
VisitBritain signs agreement with China UnionPay as further improvements announced to Visa service

3 year agreement to market Britain to cardholders of major Chinese Banks through CUP Partnership to develop UK merchant acceptance of CUP cards

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Brazil leads BRIC visit growth with 97% increase in UK visits over last 5 years

| October 4, 2013
Brazil leads BRIC visit growth with 97% increase in UK visits over last 5 years

VisitBritain’s latest trade mission is taking place in Brazil, the BRIC country leading on growth of visits to the UK in the last five years. Since 2007 there has been a 97% increase in visits to Britain from Brazil – markedly higher than China (25%), Russia (2%) and India (1%). So far in 2013, up [...]

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HOW TOURISM CAN BENEFIT FROM HOSTING AN OLYMPIC GAMES

| October 1, 2013
HOW TOURISM CAN BENEFIT FROM HOSTING AN OLYMPIC GAMES

VisitBritain shares pre and post Games activity with Japanese tourism industry and Tokyo 2020

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David Cameron has announced that Britain will host the 2014 NATO Summit

| September 30, 2013
David Cameron has announced that Britain will host the 2014 NATO Summit

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Britain’s iconic built Heritage is top priority for tourists

| September 21, 2013 | 0 Comments
Britain’s iconic built Heritage is top priority for tourists

8.9 million visits a year involve Britain’s castles and historic houses – nearly 30% of all overseas visits

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Highest ever tourist spend one year on from the Olympics

| September 13, 2013 | 0 Comments

- Overseas visitor spending up by 23% compared to July 2012

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Virgin Atlantic, VisitBritain and London & Partners join to link Australia to Britain

| September 5, 2013 | 0 Comments
Virgin Atlantic, VisitBritain and London & Partners join to link Australia to Britain

Virgin Atlantic, VisitBritain and London & Partners announced today a new partnership between the three organisations to entice more Australians to visit Britain.

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Biggest football campaign launched in tourist board’s history

| August 21, 2013 | 0 Comments
Biggest football campaign launched in tourist board’s history

VisitBritain has today extended its five year partnership with the Barclays Premier League to 2016.

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Britain: First half of 2013 sees record spend and 4% increase in visits

| August 16, 2013 | 0 Comments

A year after Britain hosted some of the largest events in the world, inbound tourism continues to prove it is one of the UK’s key export growth markets,

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New Head of Marketing at VisitBritain

| July 9, 2013 | 0 Comments

VisitBritain, the national tourism agency, has reshaped its marketing department with the announcement that Philip Taylor has been appointed as Head of Marketing.

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DCMS funding for VisitBritain a good result for tourism

| July 8, 2013 | 0 Comments

Responding to the outcome of the 2013 Spending Review, Christopher Rodrigues, Chairman of VisitBritain said:

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Record £5.3b spent by APMEA countries in 2012 representing 28% of UK’s inbound tourism revenue

| May 17, 2013 | 0 Comments

VisitBritain kicked-off its flagship international travel trade event, Destination Britain 2013, in Bangkok. Celebrating its 10th year, the tourism gathering will open with a record 35% of new suppliers, showcasing their strongest UK travel and tourism offerings.

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Tourism agency taps into burgeoning ‘friends and relatives’ market witnessing ten year record levels

| March 1, 2013 | 0 Comments

The likes of  Wimbledon, Westfield UK and Historic Royal Palaces are in India this week, encouraged by the emergence of the country as a major player in terms of visits to friends and loved ones across Britain.

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OVERSEAS VISITORS SPEND £4.5 BILLION A YEAR IN BRITAIN’S SHOPS

| February 27, 2013 | 0 Comments

With this year’s London Fashion Week once again receiving international acclaim, research released today by VisitBritain shows that Britain is also one of the world’s most sought-after destinations when it comes to international shoppers.

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World sees a more welcoming Britain

| January 17, 2013 | 0 Comments
World sees a more welcoming Britain

- 63% of respondents now want to visit, with 75% looking to go beyond London -

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UK SEES BEST NOVEMBER IN FIVE YEARS

| January 10, 2013 | 0 Comments

Official figures released today (ONS) reveal that Britain has seen the best November since 2007 with visits an impressive nine per cent higher than 2011, keeping the country on track for 31 million visits by the end 2012.

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Thirteen things to celebrate in 2013

| December 28, 2012 | 0 Comments

-The party continues in Britain as 3% increase in tourist numbers with record spend forecast -

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VisitBritain names new Marketing Director

| November 26, 2012 | 0 Comments

VisitBritain has filled one of its most strategically important positions with the announcement that Joss Croft has been appointed as Director of Marketing. Croft is a significant appointment for the organisation as it looks to build on the global profile attained during 2012, with the London 2012 Games and The Queen’s Diamond Jubilee thrusting Britain [...]

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Bond, Manchester United’s Kagawa and GREAT activity lead to 30% increase by 2020

| November 21, 2012 | 0 Comments

VisitBritain is leading a tourism delegation to Japan, the home of 1.7 million High Net Worth Individuals second only to US, to build on the profile Britain received in 2012. The national tourism agency will introduce key travel trade buyers form the world’s third largest economy to 18 British tourism businesses in Tokyo on 21st and [...]

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The Shard, Arsenal Football Club, Harrods, John Lewis and Selfridges join VisitBritain’s latest mission

| November 19, 2012 | 0 Comments

Demonstrating the importance of the China market, a highly influential tourism delegation from the UK will visit Shanghai this week to create more business as a result of the renewed interest in Britain post London 2012 and Diamond Jubilee. As part of the trade mission and to create a tourism legacy which generates immediate income [...]

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WTM 2012 hosts world first by Palladium Hotel Group

| October 24, 2012 | 0 Comments
WTM 2012 hosts world first by Palladium Hotel Group

Paytouch biometric and facebook posting technology showcased at WTM 2012 World Travel Market, the leading global event for the travel industry, is showcasing a world first with Palladium Hotel Group’s (formerly Fiesta Hotel Group) innovative biometric and facebook initiatives throughout the event (Monday 5 – Thursday 8 November). Palladium Hotel Group has become the first [...]

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900,000 Football-Watching Visitors Spend £706 Million While in Britain

| October 22, 2012 | 0 Comments
900,000 Football-Watching Visitors Spend £706 Million While in Britain

As the Barclays Premier League kicks off again this week after a high-profile international break, new figures released by national tourism agency VisitBritain show that nearly one million overseas visitors watched a game of football here last year. These 900,000 foreign football tourists spent a substantial £706 million, the equivalent of £785 per fan and £200 [...]

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HostelWorld joins VisitBritain to entice more German visitors

| October 5, 2012 | 0 Comments

VisitBritain has announced that it is partnering with Hostelworld.com to target the important budget, independent and youth travel market as part of its £125m “GREAT Britain, You’re Invited” programme. The cooperative campaign between the two organisations will be rolled out early in 2013 and initially focus on the highly important German market. The agreement with [...]

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James Bond on Great Mission for British Tourism

| October 2, 2012 | 0 Comments
James Bond on Great Mission for British Tourism

On Friday, October 5 – Global James Bond Day – VisitBritain will launch its biggest ever film tourism campaign, centered around the release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’sSKYFALL™, the 23rd James Bond adventure, in theatres worldwide this Autumn. To capitalise on the global fascination with James Bond, VisitBritain is undertaking [...]

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World Travel Leaders visit the best of Britain

| August 2, 2012

Senior travel trade bosses from the world’s leading tourism companies are to visit major British destinations as guests of national tourism agency VisitBritain. The agency’s aim is to show overseas tourism chiefs some of the UK’s highlights in order to boost visitor numbers from overseas. CEOs from the increasingly important markets of Brazil, Russia, India [...]

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New mobile guide launched for visitors to Britain

| July 18, 2012
New mobile guide launched for visitors to Britain

As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays. The app is available for free on all major mobile platforms including iPhone, Nokia and Android. It [...]

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Britain: New Inbound Tourism Figures Show Promise at Key Time

| July 13, 2012

- Positive figures prove that GREAT campaign is succeeding but now the work really begins – Figures from the latest International Passenger Survey (IPS) show inbound tourism has delivered all-time record revenue to Britain over the past 12 months with more holiday visitors than ever before. The findings from the International Passenger Survey, released this [...]

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