Tag: Britain

Record £5.3b spent by APMEA countries in 2012 representing 28% of UK’s inbound tourism revenue

| May 17, 2013 | 0 Comments

VisitBritain kicked-off its flagship international travel trade event, Destination Britain 2013, in Bangkok. Celebrating its 10th year, the tourism gathering will open with a record 35% of new suppliers, showcasing their strongest UK travel and tourism offerings.

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Tourism agency taps into burgeoning ‘friends and relatives’ market witnessing ten year record levels

| March 1, 2013 | 0 Comments

The likes of  Wimbledon, Westfield UK and Historic Royal Palaces are in India this week, encouraged by the emergence of the country as a major player in terms of visits to friends and loved ones across Britain.

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OVERSEAS VISITORS SPEND £4.5 BILLION A YEAR IN BRITAIN’S SHOPS

| February 27, 2013 | 0 Comments

With this year’s London Fashion Week once again receiving international acclaim, research released today by VisitBritain shows that Britain is also one of the world’s most sought-after destinations when it comes to international shoppers.

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World sees a more welcoming Britain

| January 17, 2013 | 0 Comments
World sees a more welcoming Britain

- 63% of respondents now want to visit, with 75% looking to go beyond London -

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UK SEES BEST NOVEMBER IN FIVE YEARS

| January 10, 2013 | 0 Comments

Official figures released today (ONS) reveal that Britain has seen the best November since 2007 with visits an impressive nine per cent higher than 2011, keeping the country on track for 31 million visits by the end 2012.

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Thirteen things to celebrate in 2013

| December 28, 2012 | 0 Comments

-The party continues in Britain as 3% increase in tourist numbers with record spend forecast -

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VisitBritain names new Marketing Director

| November 26, 2012 | 0 Comments

VisitBritain has filled one of its most strategically important positions with the announcement that Joss Croft has been appointed as Director of Marketing. Croft is a significant appointment for the organisation as it looks to build on the global profile attained during 2012, with the London 2012 Games and The Queen’s Diamond Jubilee thrusting Britain [...]

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Bond, Manchester United’s Kagawa and GREAT activity lead to 30% increase by 2020

| November 21, 2012 | 0 Comments

VisitBritain is leading a tourism delegation to Japan, the home of 1.7 million High Net Worth Individuals second only to US, to build on the profile Britain received in 2012. The national tourism agency will introduce key travel trade buyers form the world’s third largest economy to 18 British tourism businesses in Tokyo on 21st and [...]

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The Shard, Arsenal Football Club, Harrods, John Lewis and Selfridges join VisitBritain’s latest mission

| November 19, 2012 | 0 Comments

Demonstrating the importance of the China market, a highly influential tourism delegation from the UK will visit Shanghai this week to create more business as a result of the renewed interest in Britain post London 2012 and Diamond Jubilee. As part of the trade mission and to create a tourism legacy which generates immediate income [...]

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WTM 2012 hosts world first by Palladium Hotel Group

| October 24, 2012 | 0 Comments
WTM 2012 hosts world first by Palladium Hotel Group

Paytouch biometric and facebook posting technology showcased at WTM 2012 World Travel Market, the leading global event for the travel industry, is showcasing a world first with Palladium Hotel Group’s (formerly Fiesta Hotel Group) innovative biometric and facebook initiatives throughout the event (Monday 5 – Thursday 8 November). Palladium Hotel Group has become the first [...]

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900,000 Football-Watching Visitors Spend £706 Million While in Britain

| October 22, 2012 | 0 Comments
900,000 Football-Watching Visitors Spend £706 Million While in Britain

As the Barclays Premier League kicks off again this week after a high-profile international break, new figures released by national tourism agency VisitBritain show that nearly one million overseas visitors watched a game of football here last year. These 900,000 foreign football tourists spent a substantial £706 million, the equivalent of £785 per fan and £200 [...]

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HostelWorld joins VisitBritain to entice more German visitors

| October 5, 2012 | 0 Comments

VisitBritain has announced that it is partnering with Hostelworld.com to target the important budget, independent and youth travel market as part of its £125m “GREAT Britain, You’re Invited” programme. The cooperative campaign between the two organisations will be rolled out early in 2013 and initially focus on the highly important German market. The agreement with [...]

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James Bond on Great Mission for British Tourism

| October 2, 2012 | 0 Comments
James Bond on Great Mission for British Tourism

On Friday, October 5 – Global James Bond Day – VisitBritain will launch its biggest ever film tourism campaign, centered around the release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’sSKYFALL™, the 23rd James Bond adventure, in theatres worldwide this Autumn. To capitalise on the global fascination with James Bond, VisitBritain is undertaking [...]

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World Travel Leaders visit the best of Britain

| August 2, 2012

Senior travel trade bosses from the world’s leading tourism companies are to visit major British destinations as guests of national tourism agency VisitBritain. The agency’s aim is to show overseas tourism chiefs some of the UK’s highlights in order to boost visitor numbers from overseas. CEOs from the increasingly important markets of Brazil, Russia, India [...]

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New mobile guide launched for visitors to Britain

| July 18, 2012
New mobile guide launched for visitors to Britain

As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays. The app is available for free on all major mobile platforms including iPhone, Nokia and Android. It [...]

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Britain: New Inbound Tourism Figures Show Promise at Key Time

| July 13, 2012

- Positive figures prove that GREAT campaign is succeeding but now the work really begins – Figures from the latest International Passenger Survey (IPS) show inbound tourism has delivered all-time record revenue to Britain over the past 12 months with more holiday visitors than ever before. The findings from the International Passenger Survey, released this [...]

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Brits spend 16 billion pounds Sterling on trips they feel obliged to take

| July 10, 2012

- Spending on weddings, stag and hen dos falls 35% LONDON, July 10, 2012 /PRNewswire/ — Brits are spending 16 billion pounds on trips they feel obliged to take, such as weddings, stag and hen dos and family celebrations, a survey(1) by discount travel website Hotwire.com® has revealed.  In the last twelve months Brits spent on average [...]

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VISITBRITAIN Signs Groundbreaking MOU With MEXICO

| June 21, 2012

Progressive deal signed at key time for inbound tourism growth- VisitBritain today announced that it has signed an agreement with the Mexico Tourism Board to help boost tourist flow between the two countries. This comes immediately after Los Cabos G20 summit at which the world’s leaders, for the first time, recognised the power of tourism [...]

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Becker, Lewis & Montgomerie join forces to promote British tourism around the globe

| June 20, 2012

As the country prepares to host the greatest show on earth this summer, VisitBritain has recruited three sporting legends in a new marketing push to inspire potential visitors to explore the whole of Britain. Three-times Wimbledon champion and Olympic gold medallist Boris Becker, the last undisputed world heavyweight boxing champion Lennox Lewis and Ryder Cup winning captain, Colin Montgomerie have [...]

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Samsung and Visitbritain Reveals Upgraded ‘Best of Britain’ App

| June 18, 2012

18 June 2012 – Samsung Electronics Co. Ltd, a market leader in consumer electronics and Worldwide Olympic Partner in the wireless communications equipment category, has upgraded its ‘Best of Britain’ mobile application, developed in partnership with VisitBritain, the national tourism agency. On day 31 of the Olympic Torch’s tour of Britain, Samsung’s global ambassador for [...]

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NEW ‘CITIES’ RESEARCH RELEASED REVEALS UK WIDE INTEREST FOR INTERNATIONAL TOURISTS

| May 3, 2012

Britain’s largest industrial cities have firmly positioned themselves as the UK’s most popular tourist destinations for international visitors in the latest full year 2011 survey(1). As the bank holiday approaches these industrial cities will look to capitalise on the renewed interest they now have on the global stage. While London and Edinburgh continue to maintain [...]

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VisitBritain Reinforces Investment in Japan – Brit Agent Training Programme

| February 29, 2012

VisitBritain is reinforcing its increased investment and commitment to the world’s seventh most valuable source market for international tourism by taking a trade delegation to Japan this week, where it will introduce British tourism businesses to key Japanese travel buyers. Taking place in Tokyo, the Japan Mission will see a series of meetings and seminars [...]

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IHG to create 3,000 jobs in the UK and launch its hospitality training academy in London

| February 22, 2012

Deputy Prime Minister, Nick Clegg, welcomes the creation of new jobs in Britain and attends the launch of the IHG Academy in Newham IHG Academy to develop talented people through hospitality training, providing the opportunity to work for a global hotel company with world renowned hotel brands  IHG (InterContinental Hotels Group), one of the world’s [...]

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UK BUSINESSES TARGET SURGING £6.5 BILLION INDIAN TOURISM MARKET

| February 22, 2012

A record number of British tourism businesses(1) are to join VisitBritain in India this week, looking to tap into one of the world’s fastest growing source markets and reap the benefits of the national tourism agency’s £25 million advertising campaign which kicked off in the country earlier this month. Representatives from tourism, retail and sporting [...]

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2011 A Buoyant Year for Tourism in the UK

| February 9, 2012

As Britain turns attention to hosting the largest spectacle on earth this summer, VisitBritain has today reported that 30.6 million overseas visitors came to the UK in 2011, a three per cent rise in overseas arrivals from 2010. The year sees a record number of holiday visitors and a record year in visitor spending. With [...]

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VISITBRITAIN CHALLENGES MPs TO HIGHLIGHT THEIR GREATEST TOURISM ASSETS

| January 31, 2012

VisitBritain is asking MPs across the country to nominate an attraction in their constituency that overseas tourists should visit in 2012. The challenge to the nation’s politicians is part of the tourism agency’s ‘Share Your GREAT Britain’ campaign, which is aiming to get the British public to invite their friends and relatives from around the [...]

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SAMSUNG AND VISITBRITAIN APPEAL TO UK VISITORS WITH THE ‘BEST OF BRITAIN’ APP

| January 18, 2012
SAMSUNG AND VISITBRITAIN APPEAL TO UK VISITORS WITH THE ‘BEST OF BRITAIN’ APP

Top attraction and destination guides for a great British experience LONDON, UK, 17 January 2012 – Today, Samsung Electronics Co. Ltd, a market leader in consumer electronics and Worldwide Olympic Partner

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Brits called on to ‘share your Great Britain’

| January 15, 2012

People and businesses in the UK are being urged to invite their contacts, friends and relatives from around the world to visit Britain in 2012. Share Your GREAT Britain is the latest phase of the GREAT Britain – You’re Invited

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OCTOBER VISITOR NUMBERS AT THREE YEAR RECORD HIGH

| December 15, 2011

International visitor numbers and spending in the UK have risen in October, with the IPS figures released today showing that both are up by 2% respectively. Growth for the month was driven by increases in holiday, along with those visiting friends and relatives (VFR), and an influx of visitors from European countries outside the EU. [...]

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Celebrating 10 years of free entry to national museums

| December 4, 2011

National museums celebrate a decade of free entry. The free admission policy has been an overwhelming success, dramatically boosting visitor figures. Over 50 million people visited the UK’s national museums last year, more than double the number before the re-introduction of universal free admission in December 2001. “In the past ten years visits to the [...]

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BRITISH TOURISM BUSINESSES TAP IN TO BURGEONING CHINESE MARKET

| November 21, 2011

A high powered tourism delegation led by VisitBritain will visit China this week to introduce British tourism businesses to key Chinese buyers and ensure the UK capitalises on the world’s third most valuable tourism source market. The China Mission will take in Beijing, Shanghai and Hong Kong, where a series of business to business appointments [...]

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REPORT HIGHLIGHTS INTERESTING PATTERN EMERGING FOR 2012 CITIES

| November 17, 2011

New research from VisitBritain highlighting the latest inbound visits to various towns and cities across the UK suggests that Britain’s Olympic cities are becoming increasingly popular tourist destinations. The new wider appeal of each location is highlighted in an analysis of overnight stays in the UK throughout 2010. While London and Scottish capital Edinburgh maintain [...]

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TOURISM RECEIVES WELCOME INJECTION OF FUNDING TO ENCOURAGE OVERSEAS VISITORS TO CHOOSE GREAT BRITAIN

| November 14, 2011

The Culture Secretary Jeremy Hunt has today announced that VisitBritain will benefit from a further £27 million of funding to help promote Britain in key overseas markets in a concerted effort to drive greater numbers of visitors to the country over the next four years. Funding for the national tourism agency will be made available [...]

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PREMIER LEAGUE PLAYERS SHARE THEIR INSIGHT ON THE BEST OF BRITAIN

| November 11, 2011
PREMIER LEAGUE PLAYERS SHARE THEIR INSIGHT ON THE BEST OF BRITAIN

New Premier League section on the Visitbritain.tv gives foreign fans a video guide to every Premier League club and ground With the international break in force, Premier League players have jetted off all around the world to play for their national teams. But now, new video interviews released by VisitBritain show that the Premier League’s [...]

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RECORD HOLIDAY VISITS FOR SEPTEMBER AS TOURISM CONTINUES TO CLIMB

| November 11, 2011

International visitor numbers and spending in the UK have risen in September, with the IPS figures released today showing 2.53 million arrivals with record numbers for holiday visits (970,000). The overall visitor arrival trend for 2011 remains relatively buoyant and is on track to exceed 2010 figures. The latest data for inbound tourism has been [...]

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SECRETARY OF STATE LAUNCHES VISITENGLAND’S 2012 MARKETING CAMPAIGN AT WORLD TRAVEL MARKET

| November 8, 2011

Today at World Travel Market in London, the Secretary of State, Jeremy Hunt launches VisitEngland’s 2012 holiday-at-home marketing campaign. The three-year campaign will kick off in February next year with a TV advertisement and is aimed at inspiring Britons to take more short-breaks in England. The TV campaign will promote a website offering hundreds of [...]

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AUGUST IPS FIGURES PROMISING FOR BRITAIN

| October 13, 2011

As the UK moves up the world ranking to ‘third most admired country’ in the latest Anholt-GfK Roper NBI, figures released by the Office for National Statistics for August suggest that Britain’s strong inbound trend is set to continue. Sandie Dawe, Chief Executive at VisitBritain said: “These August 2011 figures show real signs of stability [...]

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UK Votes Stonehenge as the World’s Must-See Destination in Intel’s Seven Visual Wonders of the World Poll

| September 16, 2011

LONDON, September 16, 2011 /PRNewswire/ – Stonehenge Rocks Travellers’ Socks to Land Top Spot From the ancient and mysterious to the grandiose and awe inspiring, voters in Intel’s Visual Wonders of the World poll[1] have chosen the world’s most visually stunning locations. The poll formed part of Intel’s campaign to find out what matters most [...]

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GREAT BRITAIN 3D SETS OFF ON WORLD TOUR TO INSPIRE VISITORS TO THE UK

| September 1, 2011

 VisitBritain today unveiled the second phase of its global ‘You’re Invited’ campaign, as ten unique 3D artworks left London for a worldwide tour that will promote Britain overseas1. The iconic artworks build on the high profile celebrity launch of the organisation’s marketing programme in June2. World famous 3D street artists Joe and Max were commissioned [...]

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750,000 FOOTBALL WATCHING VISITORS SPEND £595 MILLION WHILE IN BRITAIN

| August 19, 2011

As the first fixtures of the 2011/12 Barclays Premier League season kicked-off around the country, new figures released by VisitBritain reveal that over 750,000 inbound visitors who came to Britain last year experienced a football game, spending a substantial £595 million in the process, the equivalent to £776 per fan1. Visitors from Norway are most [...]

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