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TCEB Joins Pact with Phuket and TAT in Welcoming “Amway 2012” from China

Moving Fast to Implement Government’s Scheme and boost MICE industry

Phuket, Thailand: 4 May 2012 – Thailand Convention & Exhibition Bureau joins pact with Phuket Provincial and Tourism Authority of Thailand in welcoming MICE travelers ‘Amway 2012’ from China. The group includes 15,000 delegates, making it the year’s most distinct record. Highlighting 7 wonders of Andaman MICE as key selling points, the province opens doors for meetings events from all over the world. The event expects to generate more than 2,500 million baht in revenue.

Mr. Chaiporn Patanarak, Chief of Strategy for Province Development at Phuket Provincial, disclosed that, “Being selected as the destination for incentives event of Amway which brings more than 15,000 delegates to Phuket truly reflected the confidence that a major Chinese entrepreneur has in the kingdom of Thailand. Phuket possesses potentials and a variety of resources, making the province a perfect destination for international tourists and businesspeople. Thanks to Thai government who plays a vital role in allocating funds for local infrastructure development. For example, the improvement of mass transport such as the 3-route light railway project across Phuket, the improvement of dock such as deep sea port at Bang Rong Port and especially Chalong Bay Port which has now revamped as an efficient yacht marina and serves as one-stop yacht service centre,” 

Phuket is one of the world’s finest destinations. With the readiness in basic infrastructure for MICE, Phuket has been well praised and promoted as the “MICE City” of Thailand apart from Bangkok, Chiangmai and Pattaya. Furthermore, the provincial has designed special packages for those aiming to hold MICE events in Phuket in order to endorse Phuket as an ideal destination for MICE travellers, such as the arrangement of exclusive entrance to Phuket International Airport and extra security. 

“Phuket has welcomed MICE travellers every year. Tourists coming with MICE events account for 10 percent of general tourists that compose of European, American and Asian, respectively. MICE is hence considered an industry that generates significant revenue for the province. This time, the hospitality is a seamless collaboration between local representatives from Amway, public and private sectors which were pre-assigned to work under the model designed to ensure smooth operations for the meetings at Phuket Fantasy, the excursion, hotels and relevant attractions. So to speak, every party has strongly joined forces to impress Amway delegates with the touch of Thai hospitality.” concluded Mr. Chaiporn. 

Mr. Thongchai Sridama, Acting President of Thailand Convention and Exhibition Bureau, said, “TCEB, as the key supporter from public sector and main sponsor of the symposium, aspires to promote meetings and incentives market which are the biggest segment in MICE market. Currently, Chinese MICE market comprises of travellers from 3 main cities including Beijing, Shanghai and Guangzhou. Chinese earn more and in relation with national growth, resulting in the increase in demand for excursion outside of China. Interestingly, the travel also has to convey a sense of luxury and taste, particularly when it comes to meetings and vacation in beautiful beach towns. This has raised the expenditure for up to 30 percent higher than MICE activities of other ranges. Chinese MICE travellers to Thailand has been the second largest MICE group after India through the years. The group has an average growth at 15-20 percent each year and tends to grow in a quantum leap for the Government of China has reduced the travelling regulations of the Chinese, allowing them to travel abroad more for both tourism and business. 

“The Amway China’s symposium this time is considered the meetings and incentives events for leading corporate people that could initiate the income distribution in direct and indirect ways. TCEB has provided full support in allocation and cooperation with public and private sectors, especially with the Tourism Authority of Thailand and Phuket Provicial that in turn collaborates strongly with the Immigration Bureau, Phuket Custom House, Phuket International Airport, Phuket Tourist Police, Phuket Provincial Police, as well as attraction sites, local hotels and transport companies. The endeavour was aimed to create special work groups and ensure smooth hospitality for delegates. It is estimated that these 15,000 delegates would generate more than 2,500 million baht of revenue into the national economy.” concluded Mr. Thongchai. 

Mr. Sansern Ngaorungsi, Deputy Governor for International Marketing (Asia and South Pacific), Tourism Authority of Thailand (TAT), disclosed that, “Chinese market is a key target for tourism of Thailand. Preceding situation of Chinese market has shown that growth emerges in a successive manner. In 2011, the number of Chinese tourists by nationality travelling into Thailand totalled at 1,760,564 which jumped by 56.88 percent from 2010. Chinese tourists generated 58,001.85 million baht of revenue into Thailand, surging by 68.77 percent. The Chinese market has well proved to be a shining star for MICE,” 

“The analysis of opportunity and positive factors of Thailand towards the Chinese market clearly reflected that Chinese tourist is one of the key target tourism markets for Thailand. Chinese market plays an essential role in enforcing the tourism and economy of Thailand. TAT foresees the happenings of Amway event will bring more than 2,500 million baht of revenue into Phuket. Besides, for the colossal corporation of China like Amway had selected Phuket as the destination for their meeting is truly a privilege as the event shall create reputation and recognition of Phuket as a premium travel destination among Chinese tourists, especially for MICE which is the market with promising potential of China. We are certain that the event will attract more of Chinese large-sized corporations into Thailand for their future meetings and incentives events.” said Mr. Sansern.

Mr. Martin Liu, Vice President of Amway Greater China Region, revealed that, “The 2012’s meeting of high-ranking Amway Business Owners in Phuket makes a new history for Amway China as it pools as huge amount of delegates as 16,000 which was divided into 7 main groups and 21 sub-groups. The gala dinners or massive celebration are being held at Phuket Fantasy for 7 times. More than 100 air-conditioned coaches are set for use continuously for one month from 15 April to 15 May 2012. The event is truly a new record for Amway China as more than thousand million baht of company’s budget was spared for this event, excluding personal expenses of the delegates themselves. The meeting at Phuket this time is the fruit of meticulous selection of the destination that is ideal in famous natural beauty, unique generosity of Thai people and wonderful Thai cuisine. Amway China anticipates the event shall raise the relationship between Thai and Chinese to a new height. Above all, the event definitely encourages and elevates the growth of Thai economy,” 

“The location of events is lined up by the lagoon of the Laguna Phuket which was divided into two zones, including the first area where the China Nights and grandiose gala dinners are taking place for 21 days; and the Amway Expo that features the exposition of Amway products and the exhibition of “Amway Charity Foundation” that highlights the activities Amway has contributed for the society especially for kids. Additionally, the showcase also includes Amway products using high technology and possessing excellent quality, such as high-efficiency water purifier, supplementary food and Amway online market. Amway strongly believes that all delegates will be well catered by every relevant party.” concluded Mr. Martin Liu. 

The overall picture of MICE industry in 2012 sees the tentative amount of foreigner MICE travellers at 750,000 which could generate around 60,120 million baht in revenue into Thailand by which the meetings and incentives segment shares the contribution at 45 percent. In 2012, this segment is expected to pool up to 378,000 travellers that could bring more than 27,000 million baht of revenue into Thailand.

Thailand is at top-pitch and ready to host the internationally recognized “2012 Rotary International Convention”

This major event enjoys full government support, and is expected to significantly boost Thai tourism and MICE industries as the country promotes its new tourism campaign – “Miracle Thailand” 

Bangkok: 23 April 2012 – The Royal Thai Government has announced that it will offer its full support on the memorable occasion for the country which will, for the first time, host the 2012 Rotary International Convention. Over 30 public and private sectors have recently met to discuss their final preparations in welcoming over 30,000 Rotarians from over 160 countries worldwide. This major world-class event is anticipated to help take Thailand’s MICE capabilities to new heights, and it comes at the right time as the country’s brand-new tourism-boosting campaign – “Miracle Thailand” – is in full swing. The event is expected to generate as much as 3 Billion Baht in revenue for Thailand.

Ms. Pensuda Priaram, Chairman of the Board of Thailand Convention and Exhibition Bureau or TCEB, said the following at a press conference held for the 2012 Rotary International Convention. “It is an esteemed honor for Thailand to be selected as the host country for the upcoming 2012 Rotary International Convention as it helps underline the exceptional capabilities of the Thai MICE industry in organizing such a world-class event. The Thailand Convention & Exhibition Bureau, on behalf of the Royal Thai Government, has worked closely together with Rotary clubs in Thailand since 2004 to promote Thailand as host of the 2012 Rotary International Convention by submitting a Bid Book to Rotary International. In the Bid Book, TCEB, as a government agent and a financial supporter, has submitted a letter of financial support in the amount of 270 million baht, which gained consent from the cabinet on March 8th, 2012, for Thailand to hold such a convention. There were three cities at the time that qualified for consideration by the executive directors of Rotary International, including Sydney, Kuala Lumpur and Bangkok. The major responsibilities in holding such a grand event were then assigned to several public and private agencies including the Ministry of Tourism and Sports, TCEB and the Tourism Authority of Thailand.”

“For the first time ever, Thailand has the great honor to host the 2012 Rotary International Convention, and this year’s convention is expected to welcome over 30,000 Rotarians from all corners of the world. It is estimated that most of the attendees will spend 2-3 times more than an average tourist does in Thailand. The convention is therefore anticipated to significantly boost the Thai MICE and tourism industries and to generate over 3 Billion Baht in revenue.”, added Ms. Pensuda.

TCEB today presented its MICE policy to the new government, incorporating a 5-year plan to develop the MICE industry from 2012-2016 in line with the 11th National Economic and Social Development Plan (2012-2016). “Therefore, TCEB is confident that by implementing the 5-year MICE industry development plan, working together with the industry, we can establish Thailand as a MICE hub for Asia by the year 2016. Our aim is to increase the level of awareness of Thailand among MICE travelers. We estimate that by 2016 Thailand will be able to attract 75% more MICE travelers, or 1.4 million visitors per year, with revenues reach 1.3 billion baht.

She further noted that, “The convention will provide an excellent opportunity for Thailand to demonstrate the outstanding capabilities of its MICE industry to the world, and pave the way for it to become a leading MICE industry hub in the region. Moreover, it will also help promote Thailand’s brand new tourism campaign – ‘Miracle Thailand’ – which is being actively implemented by the Thai government.” 

The event will play an important part in helping to promote Thailand economically and socially to the world, underscoring the country’s outstanding MICE capabilities. It will also be a great platform for Thailand to impress Rotarians with the country’s great cultural and tourism values. In this regard, over 30 public and private sectors from various fields including entertainment, event organization and security – have been assigned to work together in creating a spectacular event to remember.

Mr. Thongchai Sridama, Board of Director and Acting President of TCEB, said that, “TCEB has worked actively and supportively together with Rotary clubs in Thailand for many years in bringing this grand event to Thailand. Our most recent role was in organizing meetings with various public and private sectors to ensure that each and every aspect of the event will reflect well on the country.”

The emphasis of such meetings was on the following four areas.

1. 1.      To ensure fast, convenient immigration process for incoming delegates. This undertaking has received warm collaboration from the Department of Consular Affairs, the Ministry of Foreign Affairs. 

1. 2.      To arrange a warm welcome for incoming delegates at Suvarnabhumi Airport. Tasks have been assigned to three major agencies on this matter. Firstly, Airports of Thailand Plc. or AOT will arrange all relevant welcome signage, as well as, install welcome counters at Baggage Claim belts. Secondly, the Immigration Office will be responsible for arranging a special fast lane and providing sufficient personnel to accommodate a speedy immigration process for such a large number of delegates. ‘Visa On Arrival’ service will also be available. Thirdly, the Department of Consular Affairs will help facilitate the customs process for delegates bringing in documents and items related to the convention.

1. 3.      To ensure dependable safety and efficient traffic management. On this front, special shuttle bus services will be available for delegates staying at 56 participating hotels, facilitating travel between their hotels and convention venues throughout the convention period. As many as 20 special bus stops will be arranged for this purpose.

1. 4.      To raise the awareness of the event among the general Thai public. They will be invited to be ‘good hosts’ for visitors. Such efforts will be promoted in Bangkok and other major MICE cities including Phuket, Chiang Mai and Pattaya – all of which will be visited by participating Rotarians before, during and after the convention.

Moreover, in major overseas markets, there will be PR activities, such as trade shows and road shows, to promote Thailand’s capabilities in organizing such a world-class event.

“The success of this event will undoubtedly go a long way in underlining Thailand’s readiness to host world-class MICE events, which is exactly in line with the missions and aims of TCEB to steer the country to become the leading MICE hub in ASEAN. Additionally, this grand, international event will contribute greatly to generating substantial MICE revenue for the country. TCEB anticipates that Thailand will welcome as many as 750,000 MICE visitors and earn as much as     60 Billion Baht worth of MICE revenue in 2012.”, explained, Mr. Thongchai.

Mr. Noraseth Pathamanand, Chair, Host Organization Committee of 2012 Rotary International Convention, revealed that, “In addition to the core activities which are held every year such as group and regional meetings of Rotarians, this year’s convention will also feature special addresses by various world-renowned Keynote Speakers including Muhamad Yunas, Nobel Prize winner of 2006; Hugh Evans, CEO of the Global Poverty Project; and, Amanda Martin of the Global Health Access Program. The event will also present voluntary activities of Rotarians from many nations in over 100 booths. What makes this year’s event even more special is that Rotarians will use it as a platform to celebrate their success in raising 202 Million USD in new funding for worldwide polio eradication – Rotary’s top philanthropic goal. This Rotary fundraising campaign was in response to an initial grant from the Bill & Melinda Gates Foundation. As a result of achieving the campaign milestone six months early, the Foundation awarded Rotary an additional 405 Million Baht. All funds will support polio immunization activities in affected countries where this vaccine-preventable disease continues to paralyze children.”

With the aim to create positive impressions for Rotarians and participants from around the world, Thailand, as the host nation, has planned a variety of exciting activities for them, all of which will be under the theme of ‘The Land of a Thousand Smiles’. The theme symbolizes the Thai culture of always extending goodwill to visitors. The mascots of the convention are ‘Nong Yim’ and ‘Nong Yam’, a Thai boy and a Thai girl in traditional loincloths, who will act as ambassadors in welcoming all the guests. One of this year’s biggest highlights is to form 2012 people into the shape of Thailand’s biggest smile in history – the phenomenon of which will be recorded by “Ripley’s Believe It or Not”. Moreover, the ‘House of Friendship’ will be created and adorned with beautiful flowers from the Doi Tung Development Project. All of these aforementioned activities are expected to create lasting impressions for visitors from around the world as they are truly special activities never seen elsewhere before.

In addition, Rotary Thailand will also present great performances by prominent artists. Such shows include the following.

A mini-concert by Tata Young, a famous Thai singer who will perform songs specially composed for this event.

• A world premiere of the musical entitled “A Boy and a Tiger”, directed by famous composer Bruce Gaston who has been recognized with the distinguished Silpathorn National Artist award in 2009.

“Furthermore, Rotary International will hold the Rotary World Peace Symposium in Thailand 1-2 days prior to the 2012 Rotary International Convention.  The Rotary World Peace Symposium is held every three years and it is an honor and a good opportunity for Thailand to promote its reputation as a peaceful country. Thailand is one of Rotary’s six Peace Centers in the world. Most of this year’s activities will focus on promoting the goodwill of friendship which is Rotary International’s top philosophy.”,concluded Mr. Noraseth.

The 2012 Rotary International Convention is scheduled to be staged at IMPACT Exhibition and Convention Center, Muang Thong Thani, during May 6^th to 9^th, 2012, approximately about a month from now. The event will attract over 30,000 Rotarians from over 160 countries and is set to become the grandest international convention ever staged in Thailand.

Thailand – Vietnam Agrees to Encourage as Mutual Partner

Signing MoU in MICE Business to Prepare for AEC in 2015

Hanoi, Vietnam, 16 March 2012 – In the preparation of the AEC formation in 2015, the Thailand Convention and Exhibition Bureau (TCEB) announces the future of ASEAN collaboration in the MICE industry with Vietnam after a Memorandum of Understanding (MoU) between the Vietnam Chamber of Commerce and Industry (VCCI) was recently signed in Hanoi. The agreement is in line with TCEB’s strategic approach under the “ASEAN MICE Collaboration” aimed at promoting the MICE industry in the region, as well as ensuring that ASEAN MICE industry is ready to become the world’s leader.

The MoU was signed on 16 March by TCEB and VCCI. It prepared the way to establish a long-term mutually purposeful affiliation in five sectors: bilateral trade missions, facilitation in meetings and trade events delegates, support in cross-promotion, exchanging market surveys in ASEAN, and mutually providing both financial and non-financial support.

Mrs. Supawan Teerarat, Director of Exhibition, Thailand Convention and Exhibition Bureau announced that “as a government agency dedicated to supporting the MICE industry, TCEB is keenly aware of the importance of regional cooperation to boost the growth of the industry. We expect the forthcoming economic integration within ASEAN in 2015 to drive a major expansion of the MICE industry in Southeast Asia, and it is therefore crucial to develop multifaceted bilateral cooperation with other member countries to contribute to ASEAN prosperity and development in the region.

According to the Royal Thai Ministry of Commerce, economic co-operation between the two nations is rising. Bilateral trade is dramatically raised by 25% in 2011; achieved US$ 9 billion in which Vietnam’s export to Thailand increased by 45 percent. Thailand has over 230 investment projects in the pipeline in Vietnam, ranking in the top ten countries and territories investing into Vietnam.

Mr.Hoang Van Dung, the Standing Vice President of VCCI revealed “the signing of MoU will help boost relations between the two countries, especially in term of the business event industry via the bilateral cooperation and business development policies, as well as supporting on the staff and MICE industry professional training programme. By the cooperation, VCCI will work closely with TCEB to encourage trade promotion, MICE in Vietnam and Thailand in order to support the 2 countries entreprises community for their business development. This collaboration will help enhance mutual economic benefits. It is, in addition, significant that ASEAN members should help facilitate one another in order to prosper from the region’s advancement.”

In term of the MICE business, Vietnam is one of the dominant markets to Thailand especially in exhibitions industry. In addition, TCEB, this year, has broadened its prospect in the ‘meetings industry’ in Vietnam. This is due to the fact that the industry has shown the respectively growth in the past few years. In terms of the tourist number, Vietnam has been ranked the 4^th in ASEAN countries after Malaysia, Laos and Singapore. Drastically, it was recorded a double digit growth from 2010 to 2011, accumulated to almost 30%.

“This MoU signing will focus on promoting human resource development, culture and economy via meetings, incentive, convention and exhibition, leading to the expansion of both Thai and Vietnamese MICE industry. This helps Thailand welcome and fully facilitate Vietnamese MICE market. We expect that this collaboration will increase the ratio of Vietnamese market in Thailand by 30% or valued USD2.5 million,” added Mrs. Supawan.

In 2011, TCEB launched a major marketing promotional campaign, Believe in Thailand. This year following phase of the campaign will showcase the new theme; THAILAND: Destination of “CHOICES”. This theme will highlight Thailand’s assortment of destinations that can meet all kinds of MICE events in Thailand. The strategic goal is to establish Thailand’s status as a hub for all industry sectors to support the growth of the ASEAN Economic Community. 

According to “The Trade Fair Industry of Asia 7^th Edition, 2011” reported by the Union des Foires International (UFI), it is shown that in 2010, the revenues from trade fairs in Thailand reaches around USD 132 million which is the highest in ASEAN while Vietnam is now being emerged. It is ranked 5^th with an estimated annualized revenue at USD 42 million. 

Country and City Rankings Report 2010 by International Congress and Convention Association (ICCA) revealed that Thailand and Vietnam remain a high potential market for the MICE industry in Asia Pacific & Middle East. Both are in the top twenty for hosting the highest number of conferences in this region. Thailand ranked 9^th while Vietnam ranked 13^th. 

The campaign aims to help boost Thai trade shows and reinforce Thailand’s position as the exhibition city in ASEAN to gear up for the AEC

THAILAND WINS GO ASIA AWARDS 2012 AT ITB BERLIN 2012 NAMED “MOST POPULAR DESTINATION” AND “BEST ASIAN TOURISM BOARD” FOR THE TAT

Berlin, March, 2012 — Thailand was again named the “Most Popular Destination” and the Tourism Authority of Thailand (TAT) was honoured as the “Best Asian Tourism Board” by Go Asia, at the International Tourism Exchange (ITB) Berlin 2012, the world’s leading B2B platform for the travel and tourism industry. This is the ninth year in a row that members of Go Asia have chosen Thailand as Asia’s most popular destination, and the fourth year in a row that they have also recognised the TAT as the best Asian tourism board.

Also in this year’s Go Asia awards, Thai Airways International received the “Best Asian Airline” award. In the private sector, the “Best Hotel in Asia” awards went to the Peninsula Bangkok, Siam@Siam Design Hotel & Spa, and the Mandarin Oriental Dara Dhevi in Chiang Mai.

The awards reflect the outcome of an online poll conducted by Go Asia, a marketing network that specialises in marketing Asia as a destination for travellers. Members of the Go Asia network including tour operators, airlines, and tourism boards are eligible to vote in the poll. The two awards were presented to TAT Governor Mr Suraphon Svetasreni at the ITB Go Asia Award gala night.

“The TAT is honoured to again receive such a high level of recognition from those in the travel and tourism industry. The Thailand brand has tremendous appeal for millions of visitors from all over the world, while the Kingdom’s tourism sector strives to offer an ever-increasing variety of unique and memorable experiences for visitors. This award will inspire us to continue developing Thailand as a destination of choice for international travellers from the German-speaking regions of Europe,” said Governor Suraphon.

Go Asia is a dynamic marketing alliance that specialises in marketing Asia as a destination. Founded in 2003, Go Asia aims to enhance Asia in German-speaking regions through joint marketing activities; such as, the Go Asia website, participation in exhibitions and trade fairs, media relations and training initiatives.

ALL SET FOR UNIQUE MUAY THAI (THAI BOXING) FESTIVAL IN MARCH 2012

More than 300 Muay Thai boxers will be in Thailand between 17-23 March 2012 for the 8th Thai boxing tournament and festival, one of the most unique events on the global sporting arena.

As in past years, the week-long event will bring together competitors as well as hundreds of Thai boxing enthusiasts from 30 countries including the U.K., Canada, Russia, South Korea, France, Ukraine, and South Africa.

Officially known as the World Wai Kru Muay Thai Ceremony and Miracle Muay Thai Festival, the event is being organised by TAT at the Phra Nakhon Si Ayutthaya Historical Park, Phra Nakhon Si Ayutthaya Province.

Co-organisers of the event are the Phra Nakhon Si Ayutthaya Provincial Administrative Organization, Association Institute of Thai Martial Arts, Kru Muay Thai Association, and the Professional Boxing Association of Thailand.

Muay Thai is Thailand’s national sport as well an intrinsic part of its history, heritage and culture. Its ancient origins can be traced back to Muay Boran or “ancient boxing”, a form of unarmed combat used by Siamese soldiers in conjunction with ancient weapons called Krabee Krabong.

The festival’s main venue, the province of Ayutthaya, is the home of its legendary hero, Nai Khanom Tom, who according to popular narratives, gained his freedom from the former Burmese rulers by emerging victorious over a number of Burmese fighters with a combination of his fighting skills as well as the unique opening ritual that precedes all bouts.

TAT Governor Suraphon Svetasreni said, “There can be no better place than Thailand for such an event. The Festival aims to promote Thai martial arts as a legacy that reflects the wisdom of the ancestors and hails its role in safeguarding the independence of the country from generation to generation.”

In 2011, the World Wai Kru Muay Thai Ceremony and Miracle Muay Thai Festival also won PATA Gold Awards 2011 in the culture category.

This year, the highlights and activities include a Muay Thai exhibition, performance and tournament as well as educational sessions for visitors with special interests. There will be associated activities; such as, live demonstration of the making of Thai handicraft and Thai cuisine.

According to the programme, the Wai Khru Muay Thai Ceremony will be held on 17 March 2012 at Phra Nakhon Si Ayutthaya Stadium and the Miracle Muay Thai Festival will be held at the Ayutthaya Tourism Centre from 17-28 March 2012.

The other activities; such as, World Championship – Amateur, Amateur Muay Thai World Championships, Pro-Am Muay Thai World Championships and Muay Thai training camps will be held during 16-23 March 2012 at the Suphachalasai Stadium in Bangkok.
For further information, please contact, activities promotion division, Tourism Authority of Thailand, Tel: 02-2505500 ext 3490 to 3494, or TAT call center 1672, or log in tohttp://www.muaythaifestival.com/.

Rotary Thailand, in conjunction with TCEB, to host the world renowned event “Rotary International Convention”

Welcoming over 38,000 participants from the four corners of the world

The convention is expected to generate over 3,000 million baht in revenue

Bangkok: 2 February 2012 – It will be the utmost pride of Rotarians and all Thais to host this annual international event, “2012 Rotary International Convention.” Rotary, a global humanitarian organization and the Thailand Convention & Exhibition Bureau (TCEB: a public organization), together with government and private associations, all supported by the people of Thailand, will be welcoming over 38,000 guests from all over the world during May 6-9 at the IMPACT Arena Exhibition and Convention Centre.

This year’s Convention is expected to break the previous attendance record, with the largest number of preregistered participants in the history of the Rotary Convention. The expected draw of over 3,000 million baht in revenues will help contribute to the country’s MICE (Meetings, Incentives, Conventions, Exhibitions) and tourism industries.

Mr. Bhichai Rattakul, Advisory Committee Chair, Host Organization Committee of 2012 Rotary International Convention stated that all Thai people were proud that their country was chosen as host of the “2012 Rotary International Convention”, one of the biggest conventions in the world. Thailand was chosen by Rotary International to host the convention for the first time due to the convenience of its location and Thailand being an international aviation hub, as well as Government policies on tourism and MICE industry promotions. Furthermore, the convention center meets Rotary International’s predefined criteria, offering assisted facilities as well. Rotary members from all over the world will get together to further enhance their practice of voluntary service in accordance with Rotary ideals. The Rotary International Convention is an important event for Rotarians everywhere, held every year.The primary purpose is to exchange information, cultures and advance network among Rotarians. This year’s convention marks its 103rd year.

Mr. Noraseth Pathamanand, Chair, Host Organization Committee of 2012 Rotary International Convention, stated that the convention will be held during May 6–9, 2012, at the IMPACT Arena, Exhibition and Convention Center, Muang Thong Thani. This year’s concept is to create happiness through smiles, with the slogan: “The Land of a Thousand Smiles,” symbolizing the Thai culture of always extending goodwill to those who come to visit. The mascots of the convention are Nong Yim and Nong Yam, a Thai boy and a Thai girl in traditional loincloths, who will act as ambassadors in welcoming over 38,000 Rotary members from all over the world.

The highlights of this convention are several world-renowned Keynote Speakers, such as Muhammad Yunus, Nobel Prize winner of 2006, Hugh Evans, CEO of the Global Poverty Project, and Amanda Martin of the Global Health Access Program. Additionally, Rotary members will also celebrate their success in raising more than $200 million in new funding for polio eradication – Rotary’s top philanthropic goal. The final results will be announced at the convention. Rotary’s fundraising campaign was in response to a $355 million challenge grant from the Bill & Melinda Gates Foundation. As a result of achieving the campaign milestone six months early, the Gates Foundation awarded Rotary an additional $50 million. All funds will support polio immunization activities in affected countries where this vaccine-preventable disease continues to paralyze children.

Mr. Noraseth added that “The convention is primarily supported by the TCEB, who will host this year’s convention with Rotary. Working with Thai Rotary, TCEB will play an important role, having successfully made a bid to host a convention in the year 2005, as well as in providing continual support and funds in preparation for the convention. Support and cooperation also came from the Tourism Authority of Thailand, who oversee accommodation and travel arrangements for the participants, of whom most will stay and tour around Thailand after the convention. The Bangkok Metropolitan Administration also lends its support by decorating and maintaining the Bangkok area and organizing a variety of activities slated to be ready for the visitors’ arrival.

Mr. Akapol Sorasuchart, President of Thailand Convention and Exhibition Bureau or TCEB and co-host, mentioned that, “Pushing for the title of host for international conventions is TCEB’s main mission as we are committed to promoting the MICE industries as the principal businesses that will generate revenue and drive the economy of Thailand. Rotary International is a big convention, with many various businesses and individuals from all over the world participating, thus restoring confidence and the country’s image from the crisis we have recently undergone. It will also help to present Thailand in a different light under the campaign, “Believe in Thailand.”

TCEB together with Rotary clubs in Thailand have worked together since 2004 to promote Thailand as host of the Rotary International Convention 2012 by submitting a Bid Book to Rotary International. As an attachment to the Bid Book, TCEB, as a government agent and a financial supporter, has submitted a letter of financial support in the amount of 270 million baht to organize 2012 Rotary International Convention. There were three cities at the time that qualified for consideration by the executive directors of Rotary International, including Sydney, Kuala Lumpur and Bangkok.

On January12th, 2007, TCEB signed the financial support contract for 2012 Rotary International Convention in the amount of 270 million baht, which gained consent from the cabinet on March 8th, 2012 for Thailand to hold such convention.

2012 Rotary International Convention is a very important event for Thailand as it is an indication of the cooperation between Government and private sectors in order to develop MICE industries. We received the latest news from Rotary International that on January 19th, 2012 at San Diego, there were over 28,000 pre-registers. If we can reach our goal, there will have 38,000 attendants to participate in the 2012 Rotary International Convention with the expected revenue of over 3,000 million baht. The convention will also help promote MICE industrial growth in the year 2012, with an estimated 750,000 participants generating over 60,120 million baht in the country.

“Moreover, since Rotary emphasizes helping humanity and quality of life, benefits from the project will be distributed directly to remote communities. The organization of big conventions generally generates money-flow to support various ongoing or potential projects of the host country. This convention will also be a Showcase that demonstrates Thailand’s readiness to host the World Expo 2020,” Mr. Akapol concluded.

In addition, Rotary International will hold Peace Forum in Thailand 1-2 days prior to the 2012 Rotary International Convention. The Peace Forum is held every three years and it is an honor and a good opportunity for Thailand to be able to promote our reputation as a peaceful country.

About Rotary
Rotary is a global humanitarian organization with more than 1.2 million members in 34,000 Rotary clubs in over 200 countries and geographical areas. Rotary members are men and women who are business, professional and community leaders with a shared commitment to make the world a better place through humanitarian service. Rotary’s top priority is the global eradication of polio. Since 1985, Rotary club members worldwide have contributed more than US$1 billion and countless volunteer hours to the effort

More Russians in Thailand

According to the data of Tourism Authority of Thailand (TAT), the tourist flow from Russia to Thailand increased by 57% in 2011. Thailand received 1 014 000 Russian citizens in 2011.

Even the flood in Thailand didn’t affect the tourist flow from Russia. Every 20th tourist was Russian in Thailand in 2011. Russia took the 4th place in general rating of arrivals to Thailand. Just to note, the Russians took only the 8th place in 2010. Russia outstripped such countries as Korea, USA, Germany, France, UK, and giving way only for Malaysia (2.5 million people), China (1.76 million) and Japan (1.12 million).

The share of the Russians in the total world’s tourist flow to Thailand increased by 2% and amounted to 5.3%. In general, almost 19.8 million foreign tourists visited Thailand in 2011 (+20% in comparison with 2010).
Just to note, according to ATOR Analytical Service, Thailand became one of the priority destinations for the Russians during New Year holidays. A great influence on the growth of tourist flow to Asian countries was exerted by the situation in Egypt. A great excess of the air transportation played its role as well. The operators often had to sell the tickets for unprofitable price. According to the results of the year the tourist flow to Thailand increased but the profit of the tour operators reduced. source: www.atorus.ru

Fastener Fair Thailand 2012

Driving Thailand as ASEAN’s exhibition hub

Bangkok: 25 January 2012 –Famed international exhibition organizer Mack Brooks Exhibitions Limited brings to Thailand for the first time the renowned Fastener Fair to cater demand of cost-effective fastening and fixing solutions in Thailand and its neighboring countries, further portraying Thailand as the central hub of exhibition business in Southeast Asia and beyond. 

Fastener Fair Thailand 2012 will bring together in one roof the latest technological innovations and cost-effective solutions for the automotive, electronics, infrastructure, airport and general manufacturing industries right in the heart of Thailand and ASEAN region, with 120 international and local exhibitors, numerous international pavilions and at least 5,000 trade visitors from around the world. The event will take place on September 6-8, 2012 at BITEC Bang Na. 

Mr. Mangkorn Dhanasarnsilp, Vice Chairman of The Federation of Thai Industries, explained that the fastener and fixing industry is essential in the production chain for the interrelated industries of electronics, automobiles and furnitures. One of the pillars of Thai industry is automobile production, which utilizes the largest number of pieces of fastener and fixing items.

 The domestic and global automotive industry is expected to recover in the first half of this year, resulting in more demands for automobile parts. Therefore, the more-than 2,000 automotive part producers in Thailand have to supply both the domestic and export markets to support the growth of the global automobile producers. It is expected that the automotive parts industry will grow by 12% in the first quarter of 2012, which is already evidenced by strong initial orders.

“With the bright outlook in automotive industry, the fastener and fixing industry will certainly see the growth in their business as well as the Thai economy as a whole,” Mr. Mangkorn said. 

Mrs. Supawan Teerarat, Director of Exhibition Department, Thailand Convention and Exhibition Bureau (TCEB) said, “TCEB has the primary commitment to support, promote and develop the Thai exhibition industry to move towards being the top player at ASEAN level under the campaign “Believe in Thailand.” The strategy in 2012 will emphasize on establishing the country’s image as the hub of exhibition in ASEAN by attracting international exhibitions with niche profiles at the scale serving visitors from the Southeast Asian region—such as the support to Fastener Fair Thailand 2012, which is a brand new show for this year.” 

The support to Fastener Fair Thailand 2012 is significant to the country for fair organizers, exhibitors and visitors, as they will experience the potential of Thailand in being the production bases of fastener and fixing industry and the world-class exhibition venue for business. TCEB has professionally supported the staging of Fastener Fair Thailand 2012 with activities including visits to the venue and marketing research to help establish business opportunities in the region. The bureau also supported marketing campaigns in foreign markets by offering promotion to fair visitors such as the “100 A-HEAD” campaign to draw visitors from countries in the ASEAN Plus Six region and the “Be My Guest” program, which offers accommodations to large buyers. 

Mr. Michael Wilton, Exhibition Director of Mack Brooks Exhibitions Limited said “Thailand is a major fastener markets. Demand for fasteners and fixings are on the rise on the back of the bright outlook of the major fasteners and fixing users such as automotive, electronics, infrastructure and airport industry. Not to mention that Thailand is gaining momentum to become the hub of ASEAN manufacturing industry.”

Thailand’s automotive sector grew by 64% in 2010 and is forecasted to be one of the top 10 producers of cars by 2015 with a 10% growth rate for car production. During January to November, 2011, the automotive parts export from Thailand totaled to 14.778 billion baht, which was higher than the total value in 2010 at 14.45 billion baht. 

Thailand has become the center of automobile production in Asia by producing more than 1 million units since 2003 and in 2012. The Thailand Automotive Institute projects that production will exceed 2 million units for the first time in the history, pushing Thailand as one of the top 10 global automobile producers. 

In the electronics industry, 85% of Thailand’s electronic goods production are for export. Electronics and electrical appliances saw 108 projects, with a total investment of $950 million. 

Additionally, the outlook of the infrastructure is second to none. Modernization and development of the urban traffic network in Bangkok will be a driving factor. A $50 billion high-speed rail network between Thailand and China—transnational rail link between Greater Mekong countries with investment of $130 million—is also in the pipeline. 

Mr. Wilton further explained that even though the recent floods gravely affected several communities and industrial estates in Thailand, historical data has shown that Thailand is incredibly resilient to such setbacks and industries are predicted to recover quickly. 

“In the absence of a fair focusing of fastening solutions and trade in this region, the time seems ripe to bring the Fastener Fair model to this marketplace. The exhibitors will display their cost-saving products which in turn will help users cut their total production cost. Cost of each fastener and fixing item may be little but industries have to use them in large quantity so a cut in price per piece will result in an effective cost saving,” Mr. Wilton noted. 

“TCEB has a strong confidence that the Fastener Fair Thailand 2012 will create business connections and trade negotiations domestically and regionally especially among countries in ASEAN. Thailand pays high attention to this market in order to prepare Thai industries in entering the ASEAN Economic Community. The staging of this fair is forecasted to bring the total MICE visitors in 2012 to reach 750,000 and to generate revenue of over 60.12 billion baht to the country, more than 8 billion baht of which will come from exhibition industry,” Mrs. Supawan concluded. 

Fastener Fair’s flagship event was first launched in Stuttgart, Germany and was later followed by the Fastener Fair series, which includes Fastener Fair Hannover, Germany; Fastener Fair India; Fastener Fair Brazil and the next and exciting Fastener Fair Thailand.

THAILAND WELCOMES CZECH BEAUTIES FROM THE “MISS CZECH REPUBLIC BEAUTY CONTEST 2012″

Bangkok, January 2012 — The Tourism Authority of Thailand (TAT) and ESO Travel, a major tour operator in Eastern Europe, recently welcomed 16 contestants from the “Miss Czech Republic Beauty Contest 2012″ to Thailand for a 7-day preparation camp in Bangkok, Pattaya, Ratchaburi, Krabi, Phang Nga, and Phuket.

By highlighting the beautiful contestants enjoying the beautiful attractions of Thailand, the programme will be valuable in promoting the Kingdom in the Czech Republic while strengthening the Thailand brand. The Czech beauties enjoyed a wide range of activities at locations including beaches, cultural attractions, lifestyle and shopping spots, eating establishments, and luxury accommodation.

“Thailand offers cultural charm with an unmatched choice of attractions everywhere you go. The contestants from the Miss Czech Republic Beauty Contest 2012 enjoyed memorable activities, scenic landscapes, and fantastic food in several provinces across Thailand. The TAT is confident that their trip to the Kingdom will inspire a lot more Czechs to visit us,” said Mr Suraphon Svetasreni, Governor of the TAT.

In 2010, more than 27,000 travellers from the Czech Republic visited Thailand. During the period of January to November 2011, Thailand welcomed over 25,000 travellers from the Czech Republic. Czech tourists are interested in the best travel deals in terms of quality and pricing. This makes Thailand a highly appealing destination with its widely-recognized value-for-money attribute while offering a wide selection of unique tourism products and high-quality services.

Czech visitors especially enjoy visiting Thailand for golf, diving, and honeymoons, particularly during the Czech Republic’s winter months. First-time visitors from the Czech Republic usually choose to go to Pattaya, while repeat visitors prefer destinations on the Andaman Sea coast including Krabi Phuket and Phang Nga.

CHINESE NEW YEAR CELEBRATIONS 2012 AND CELEBRATING 37 YEARS OF THAI-CHINESE RELATIONS

Bangkok, January 11, 2012 — The Tourism Authority of Thailand (TAT) will mark the 37th Anniversary of Thai-Chinese diplomatic relations between January 19-29, 2012 with a range of lively, colourful Chinese New Year festivities in Bangkok and ten provinces nationwide. This year’s celebrations will be even more special than the previous years as it coincides with three other auspicious occasions that are very significant to the Thai people. These three auspicious occasions are the 84th Birthday of His Majesty King Bhumibol Adulyadej, the 80th Birthday of Her Majesty Queen Sirikit, and the 60th Birthday of His Royal Highness Crown Prince Maha Vajiralongkorn.

In cooperation with the Chinese Government, various Thai-Chinese associations, government agencies and private companies, the celebrations will be held in Chiang Mai, Nakhon Sawan, Suphan Buri, Ratchaburi, Phra Nakhon Si Ayutthaya, Chon Buri, Nakhon Ratchasima, Songkhla, Phuket and Trang. Here is the full list:

	NAKHON SAWAN CHINESE NEW YEAR FESTIVAL 2012, January 16 – 27, 2012, throughout the city of Nakhon Sawan The province of Nakhon Sawan is known to the locals by its other name — Pak Nam Pho. This is where the Ping, Wang, Yom, and Nan Rivers converge to form the Chao Phraya River — the ‘River of Kings’. Hence, the province is frequently referred to as the ‘gateway’ to the North. Nakhon Sawan is famous for the Chao Pho-Chao Mae Pak Nam Pho Fair and procession, organised by Thais of Chinese ancestry in Nakhon Sawan province during the Chinese New Year celebrations. The festivities are held in honour of Chao Pho Pak Nam Pho, a highly revered deity; hence, the origin of its name. Special performance of folk dances from the city of Xinji in Hebei province in northern China will be performed on January 24-26, 2012. Local residents seek blessings for the 2012 Chinese New Year – the Year of the Dragon – by paying homage to Chao Pho and Chao Mae Pak Nam Pho, the guardian spirits of Nakhon Sawan province. Visitors and residents are invited to take part in merit-making activities at Lan Bun Thepachao, the Garden of Chinese Deities.
	SINO-SIAMESE RELATIONSHIP FESTIVAL, January 20 – 22, 2012, 17.00 – 21.00 hrs at the Ayutthaya Tourism Centre (Old Provincial Hall) Ayutthaya provincial authorities have received exceptional cooperation and support from the People’s Republic of China Ministry of Culture in jointly staging a spectacular cultural showcase as part of the province’s Sino-Siamese Relationship Festival – a celebration of Chinese as well as Thai culture. The cultural showcase sponsored by the Chinese state authorities will be presented by a cast of 180 performers from Inner Mongolia, the city of Xinji in Hebei province in northern China, Qinghai Tibetan (Qingzang) Plateau, and Kansu province. This includes a performance by the Chinese National Orchestra, a live demonstration of kung fu martial arts and Chinese acrobatics. Visitors will be presented with an opportunity to taste a wide variety of Thai and Chinese delicacies and shop for products from the PRC such as fine Chinese silks and ceramic and porcelain products from Jiangxi province, the home of Chinese porcelain.
	NAKHON RATCHASIMA (KORAT) CHINESE NEW YEAR FESTIVAL, January 20 – 25, 2012, at the Thao Suranaree Memorial Plaza, Suan Suranaree (Suranaree Park) Suan Anusornstan (Anusornstan Park) in Nakhon Ratchasima provincial centre and town (Amphoe Mueang) The 2012 Chinese New Year celebrations in Nakhon Ratchasima province, also known as Korat, are being staged under the theme “In Search of Chin Shi”. The cultural highlights being presented as part of the festivities pay tribute to the first great emperor of the Chin Dynasty, Chin Shih Huang-ti (also known as Qin Shi Huang or Qin Er Shi). Festival activities will take place in several dedicated zones such as Chinatown, The Forbidden Palace on the Central Stage, cultural performances and Food Street with a multitude of shops and food stalls offering a great variety of delicious food.
	HAT YAI CHINESE NEW YEAR FESTIVAL, January 21 – 25, 2012, at Srinakhorn Foundation School, Songkhla province. The festive highlights include 1) a ceremony hosted in honour of His Majesty the King, 2) Chinese acrobatic show from Kansu province, the People’s Republic of China, 3) a spectacular fireworks and light-and-sound show with colourful bursts of fireworks taking the shape of waterfalls, silver dragon and golden dragon, 3) Silver dragon, Golden dragon and Lion Dance show from Nakhon Sawan province, 4) concert by Chinese singers and Nadech and Yaya – both popular local artists representing Thai TV Channel 3, 5) Miss Hatyai Chinese 2012 contest and China Doll 2012 contest, 6) international karaoke singing contest, and 7) local residents and visitors are invited to take part in merit-making activities and pay homage to nine sacred gods in accordance with Chinese customs and traditions.
	RATCHABURI CHINESE NEW YEAR FESTIVAL, January 22 – 26, 2012, in front of the Ratchaburi National Museum The highlight will be a demonstration of Kung fu martial arts from Beijing, PRC. The Ratchaburi Chinatown Procession, water screen and fireworks display and Young Mr & Miss Chinatown contest and Mr and Miss Chinatown contest will be held on January 24 – 26.
	BANGKOK CHINATOWN CHINESE NEW YEAR FESTIVAL 2012, Grand Opening Ceremony on January 23, 2012, at Chalermphrakiat Gate, Odeon Circle, Yaowarat Road, Sampantawong District, Bangkok Her Royal Highness Princess Maha Chakri Sirindhorn will preside at the Bangkok Chinatown Chinese New Year official opening ceremony on January 23. Two shows – one featuring a Thai cultural showcase and the other hosted and presented by the People’s Republic of China Ministry of Culture. This will be followed by a 1.5 hour Yaowaraj Cultural Showcase.
	CHIANG MAI CHINATOWN CHINESE NEW YEAR FESTIVAL, January 23 – 24, 2012, at Lao Chow Lane, Chiang Mai The Chiang Mai Chinatown Chinese New Year Festival presents a rare opportunity to enjoy a musical performance by the Chinese National Opera on January 24. Witness the Golden Dragon and Golden Lion Procession and a cultural procession staged by the province’s ethnic Chinese Tai Seua tribes people.
	SUPHAN BURI CHINESE NEW YEAR FESTIVAL, January 23 – 29, 2012, at the Museum of the Descendants of the Dragon in Suphan Buri The grand opening ceremony of the Suphan Buri Chinese New Year Festival will be held on January 24 and the cultural performances will be held on January 24 – 29, 2012. The programme of engaging cultural presentations from the People’s Republic of China features the following highlights ; 1) Thousand Arms Kuan Yin, Goddess of Mercy and Compassion, 2) Chinese acrobatic performance, 3) light and pyrotechnics show and Heavenly Glowing Dragon display, 4) fireworks show, and 5) folk music performance.
	AYUTTHAYA ANCIENT CITY CHINESE NEW YEAR FESTIVAL 2012, January 24 – 29, 2012, at Naresuan Road from Chao Phrom Market to Chao Ai Chao Yi Chedi. Major highlights include a Dragon Contest, Chinese teng leng lantern displays, Young Miss Chinese contest, the Best of Ayutthaya Food Festival and the Chinese food eating contest. Dragon contest: The procession staged by the 108 Chinese shrines in the 16 districts of Ayutthaya province presents an opportunity for local residents to pay homage to Chinese deities and guardian spirits who watch over them and ensure their good fortune and well-being. The Best of Ayutthaya Food Festival and a retro-market are staged to capture the atmosphere of traditional markets in times past. The event is being organised with the support of organisations representing various Chinese family names.
	PHUKET CHINESE NEW YEAR FESTIVAL 2012, January 28 – 30, 2012, at Phuket Old Town – Klang Road, Thalang Road, Thepkasatri Road, Phuket. The festive highlights include 1) a procession in honour of His Majesty the King, 2) Baba Yaya Peranakan Procession, 3) journey back in time as Old Phuket turns back the clock and visitors are treated to a rare performance of a Portuguese-style stage play presented by the Thai Peranakan Association based in Phuket town, 4) local cultural showcase with colourful presentations of local culture, traditions and way of life on the tropical island paradise of Phuket, and 5) Phuket residents observe time-honoured traditions and pay homage to the highly revered Goddess Kuan Yin and other Chinese deities and guardian spirits.

BOI in Collaboration with TCEB Organize CEO Forum with Executives from Leading Multinational and Local Giants

Bangkok: 10 January 2012- “BOI” and the Ministry of Industry are collaborating TCEB to host HIA and CEO Forum at “BOI Fair 2011” by inviting international leaders including former British Prime Minister “Tony Blair, UNCTAD secretary general, ASEAN secretary general” as keynote speakers.

Dr.Atchaka Sibunruang Secretary General of Thailand Board of Investment (BOI)said as part of the BOI Fair – taking place during January 5th-20^th 2012, – BOI in collaboration with Thailand Convention and Exhibition Bureau are hosting “The firstHonorary Investment Advisor : (HIA)” on January 16^th, 2012 and “the CEO Forum” on January 17^th , 2012 at the Plaza Athenee Hotel Bangkok.

CEOs and HIAs will join both forums to share idea and exchange strategies with Thai public and private sectors on investment opportunities including economic rehabilitation plan and flood prevention measures.

The First Honorary Investment Advisorsor HIA will cover issue relating to the five-year BOI strategic plan (2012-2016). While the CEO Forum will have a number of world-class speakers on topics with interests to CEOs.

Among the speakers are former British Prime Minister Tony Blair who will deliver an address on “The Challenges and Opportunities in a Globalized World”; Supachai Panitchpakdi, Secretary-General of the UN Conference on Trade and Development (UNCTAD), Genevawill speak on “Global Sustainable FDI and opportunities for Thailand; and Surin Pitsuwan,Secretary-General of the Association of Southeast Asian Nations (ASEAN) will talk on the topic of “ASEAN Economic Community :What does it mean to Thailand”

“We are also honored that H.E. Prime Minister Yingluck Shinawatra will the host a gala dinner at the Government House for the CEO Forum participants to help restore confidence among investors, “ said the BOI Secretary-General.

Other speakers at the Forum are Kittiratt Na-Ranong, Deputy Prime Minister and Minister of Commerce who will outline the country’s economic stimulation plans.

There will be a panel discussion on environmental-friendly strategy for successful and sustainable industry with speakers including Kan Trakulhoon, President and CEO of SCG, Yoshihisa Kainuma, CEO and President of Minebea Co Ltd from Japan. John F. Coyne, CEO of Western Digital Co Ltd from USA, the world number one hard-disk manufacturer will also take the podium to talk about corporate innovation.

Mr. Akapol Sorasuchart President of Thailand Convention and Exhibition Bureau (TCEB) said that BOI Fair 2011 is Thailand’s largest international industrial exhibition under the concept “Going Green for the Future”. HIA and CEO Forum will be major platforms to reposition Thailand as the premier investment destination and venue for international meetings and exhibitions.

“Most importantly, the HIA and CEO Forums will be showcases to regain confidence for Thailand. TCEB hope to reach out to participating CEOs in the event to organize corporate meetings in Thailand. TCEB will also provide a testimonial to these participated CEOs as we are confident that they could be the voice to help regain Thailand as the leading venue for MICE business,” said Mr. Akapol.

Another TCEB major activity at the BOI Fair 2011 is to reassert Thailand’s determination as a strong candidate to host the World Expo 2020 through the “Believe in Thailand: Expo 2020 Pavilion”.

This is featured through “Believe in Thailand: Expo 2020 Pavilion” – depicting unity among Thais in supporting the project and rebuild confidence for Thailand and Ayuttaya province during the post-flood period. The target audiences for the pavilion are business executives, investors, students, press and the public. The number could reach 100,000 during January 5th-20th, 2012.

“On January 4^th, we arranged a tour for over 300 people including the press, guest from public and private sectors, business executives, investors to visit the Pavilion. The foreign CEOs will visit the Pavilion on January 16^th. The Pavilion has drawn strong response from visitors. Since the opening on January 5^th, there have been 20,000 visitors to the pavilion and we are certain we will reach the target,” said Mr. Akapol.

TECB has joined with private sector to implement short, medium and long-term strategies to maintain the industry’s growth at 15-20% per year. In 2012, TCEB expects to host 750,000 MICE visitors with economic value of 60,120 million baht.

Niche Markets Focus to be Highlight of Thailand’s Travel Mart 2012

Victoria Azarenka and John Isner arrive at InterContinental Hua Hin Resort for World Tennis Charity Invitation 2012

Hua Hin/ 29 December 2011 – The world’s number three female Tennis player, Victoria Azarenka; and John Isner, a popular American men’s player, have arrived at the InterContinental Hua Hin Resort in the late morning. Both are to play exhibition matches against their respective counterparts the world’s number one, Caroline Wozniacki; and Thai tennis legend, Paradorn srichapan, on January 1^ST, 2012 in the World Tennis Charity Invitation 2012 at the Centennial Park, Hua Hin, Thailand.

Andreas Pfister, the resort’s General Manager, greeted them upon arrival at the resort with Thai-style jasmine hand garlands.

THAI Launches Biofuels Flight and First Biofuels Passenger Flight in Asia through Travel Green Initiative

Thai Airways International (THAI) is set to be the first airline in Asia to fly a commercial passenger flight using biofuels, to support the Company’s Travel Green initiative as part of its Corporate Social Responsibility (CSR) program.

Mr. Piyasvasti Amranand, President of THAI, said that under the Environmental and Corporate Social Responsibility (CSR) strategy, or “Travel Green,” THAI has developed an important project on sustainability, in line with His Majesty the King’s vision on renewable energy.  In raising environmental awareness and the effects of global warming THAI, as the national carrier, has opted to operate a commercial flight using biofuel renewable energy as one way to help in the reduction of carbon dioxide.  THAI hopes that its support and participation in using biofuels will encourage other carriers in the region to choose biofuel renewable energy over fossil fuels.

To reach sustained production of biofuels for aviation in Thailand, THAI will bring together organizations and businesses such as petroleum producers, research firms, educational institutions, aircraft and engine manufacturers, and different government bodies affiliated with the aviation industry to take part in the development.  This project called “Sustainable Biofuels Development for Aviation Industry” aims to create both demand and supply, through clear national policies on biofuels, which can help to generate revenue in the agricultural sector.  An important outcome is the potential for greater cooperation among the different aviation bodies at the national level for sound support and policies on sustained development of biofuels.

In order to boost awareness and support use of aviation biofuels in Thailand, THAI is operating its “THAI First Flight with Biofuels” TG8421 on 21 December 2011.  This inaugural biofuels flight departs from Bangkok’s Suvarnabhumi Airport at 14.00 hours on Boeing 777-200 aircraft, carrying members of the press and representatives from organizations and government functions that support the biofuels project, such as PTT Public Company Limited, Aeronautical Radio of Thailand Limited, Airports of Thailand Public Company Limited, Rolls Royce, and Boeing.

On 22 December 2011, THAI’s flight TG104 from Bangkok to Chiang Mai, will be the “The First Passenger Biofuels Flight in Asia”.  Revenue from this flight will go towards the development of renewable energy in Thailand.  In an effort to promote environmental awareness among youths, THAI is flying 100 students and teachers on flight TG104 called the “Pah Nong Tong Fah”.

Mr. Saran Rangkasiri, Executive Vice President for the Oil Business Unit, PTT Public Company Limited, said that PTT pioneered the use of renewable energy in Thailand and continuously supports the development of environmentally conscious quality products.  PTT has provided support by obtaining eight tons of aviation biofuels, valued at 2.5 million baht, which was imported from Sky NRG, a leading aviation biofuels agent in the Netherlands.  Sky NRG also arranges aviation biofuels for KLM and Finnair for flights flown within Europe.

Biofuels have been tested by international airlines, including Air New Zealand, Continental Airlines, and KLM, which showed it has the same quality as Jet A-1 traditional petroleum-based fossil fuel.  The American Society for Testing and Materials (ASTM International) has certified that biofuels combined with Jet A-1 fuel, at a maximum ratio of 50:50, can be used in place of pure Jet A-1 fuel in accordance with the ASTM D7566 standard.  In order that THAI’s special flight may be “Travel Green,” PTT MCC Biochem Co. Ltd. and PTT Polymer Marketing Co. Ltd. cooperated with plastic producers to manufacture laminated paper cups made from 100% recycled glass that will be introduced for the first time to the business sector in Thailand. This cooperation is an important step for the country to build global confidence and is a sign of readiness to become the “Bio hub of Asia,” complementing PTT’s vision and businesses in the energy sector while maintaining Corporate Social Responsibility for the long term.

Mr. Ralph L. “Skip” Boyce, President of Boeing Southeast Asia, Boeing International Corporation, said that this flight which is part of THAI’s “Sustainable Biofuels Development for Aviation Industry” project is an initiative that brings together different players in the industry; from aircraft to engine manufacturers, research companies, fuel producers, education institutions, government bodies, and the media.  As an aircraft manufacturer, Boeing does more than just bring newer, more efficient products to its customers, such as the significantly more fuel efficient 787 which THAI will operate in the future.  Working together with leading researchers and industries, Boeing is pioneering ways to develop biofuels and is committed to working with industry partners to find the means to a quieter, cleaner, and more cost effective flight experience for airline customers and their passengers.

Wing Commander Prajak Sajjasophon, Managing Director of Aeronautical Radio of Thailand Public Company Limited, said that AEROTHAI supports THAI’s biofuels efforts through air traffic control, flight operations plan and design, so that the first biofuels flight runs as smoothly and efficiently as possible.  Best practices and expertise in aeronautical radio are implemented based AEROTHAI’s experience with the “THAI Aspire Flight” which was conducted as a “perfect flight” to reduce global warming.  During that flight, the best technology, processes, new flight operations techniques, and carbon dioxide emissions reduction were used to reflect THAI’s “Travel Green” concept.  The following special procedures are used for “THAI’s First Flight with Biofuels,” as follows:

1. Use of “surface optimization,” which is optimum ground handling at the airline that is implemented to decrease delays and reduce fuel waste during takeoff.

2. Use of “continuous climb,” which involves gradual and steady climb, instead of change of height level.

3. Flying “direct routes” or by flying a direct flight path that is within closest proximity.

4. Use of “continuous descent operation” (CDO), which is gradual descent at a regular pace while landing at the airport.  This makes the flight more effective, modern, comfortable, energy efficient, and environmentally friendly.

Flight Lieutenant Anirut Thanombutr, Managing Director of Airports of Thailand Public Company Limited, said that Airports of Thailand (AOT) administers six primary airports in Thailand, with cares for the environment and society. With regards to reduction of carbon dioxide emissions the AOT has implemented “Green Buildings” in its passenger terminal building at Suvarnabhumi Airport, using natural light and energy originating from heated water transformed into electricity for cooling purposes. This effectively reduces the use of electricity.  AOT plans to implement “green building” at other airports, such as Phuket International Airport.  AOT has also put into action “Clean & Renewable Energy” whereby ground handling vehicles and airport shuttles are electrically powered to avoid air pollution.  In addition, AOT uses “Hybrid Synergy Airport Limousines”.  “Fixed Electrical Ground Power Supply” system is also used to reduce “Aircraft Auxiliary Unit” in the airport parking bay area, which normally releases a substantial amount of carbon dioxide emission.  Furthermore, some stations use solar-powered energy to generate electricity for equipment and communication tools that is used to measure noise pollution.

THAI is cooperating with the International Air Transport Association (IATA) in working towards reducing carbon dioxide emissions by 5% by the year 2020, and equivalent to zero carbon dioxide emissions by the year 2057.  Currently, the aviation industry releases 2 percent of carbon dioxide in the world, which is not much when compared to other industries.  However, if carbon dioxide emissions are not reduced by 5 percent per year, it will result in a carbon dioxide increase in the environment by 3 percent, or up to 20 million tons per year.

THAI is proud be the first airline in Asia to operate the commercial passenger domestic flight using biofuels, based on the Corporate Social Responsibility (CSR) strategy that focuses on “Travel Green”.

TCEB joins forces with Reed UK to organize In-Cosmetics Asia 2011 in Thailand

Bangkok:  December 2011 - Thailand Convention & Exhibition Bureau (TCEB) led by Mr. Akapol Sorasuchart (Right), the President, and Mr. Paul Willson (Left), Group Exhibition Director of Reed Exhibitions UK join forces to create ‘In-Cosmetics Asia 2011’, the leading exhibition in Asia for personal care ingredients, during 14-16 December 2011 at BITEC Bangna to reassure the confidence of Thailand’s Trade Shows industry.

The upcoming 5th In-Cosmetics Asia 2011 is an event held for cosmetic producers, formulators, scientists as well as sales and marketing experts to connect with ingredient suppliers. Moreover, there will be also education programs and seminars together with research presentations and innovative cosmetics ingredients and technologies showcases at the event in order to advance cosmetic industry development throughout Asia. Furthermore, the event will also support “Believe in Thailand” marketing campaign which reiterates Thailand’s readiness as a hub for international trade fairs in ASEAN.

Towards World Expo 2020 Ayutthaya

TCEB Highlights Progress in Bid Preparations to BIE General Assembly

Bangkok - The Thailand Convention and Exhibition Bureau (Public Organisation) or TCEB attended the BIE General Assembly to make the presentation for the second time on its latest progress on Thailand’s bid to host World Expo 2020.

The assembly, held in Paris from 21– 22 November, was attended by 158 BIE member countries. TCEB portrayed the unity and resolve of Thai people to jointly restore the ancient city of Ayutthaya, which has been proposed as the venue for this world-event. TCEB also proposed themes for side-events under the overall concept of “Redefine Globalisation: Balanced Life, Sustainable Living”, and highlighted progress in the awareness-building campaign for Thailand’s bid.

Mr Akapol Sorasuchart, TCEB President, stated that “This was Thailand’s second opportunity to join the BIE General Assembly to present progress in our bid to host World Expo 2020, and we were delighted with the warm reception. On the first occasion, we presented Thailand at the BIE General Assembly during 13-14 June 2011, highlighting the readiness of the country and the proposed host city, Ayutthaya, both in terms of the venue location, facilities, transport infrastructure, arts and culture, and the generous spirit of Thai people. We also introduced our proposed theme for the event: “Redefine Globalisation: Balanced Life, Sustainable Living”. At that time only Turkey and Thailand had expressed their intent to bid.

“This time, the list has grown to five countries: Thailand (Ayutthaya Province), Turkey (Izmir), Russia (Ekaterinburg); Brazil (Sao Paolo) and UAE (Dubai). Thailand highlighted progress made in developing the themes for the side-events. The four selected themes were as follows: ‘Revive Local Wisdom for Global Wellness’, ‘Reunite Connections for Seamlesss Harmony’; ‘Reinvent Creativity for All Living-Beings’ and ‘Reform Life’s Value for Utmost Happiness’. Should Thailand be selected to host the event, member countries will select and interpret these themes from their own country perspectives and present them in their respective national pavilions. These diverse portrayals will convey a unified message under the overall concept: ‘Redefine globalisation: balanced life, Sustainable living’” Mr Akapol added.

During the meeting, Thailand also updated the delegates on progress made in implementing its public awareness programme, including a national logo and mascot competition, and the ‘World Expo 2020: Believe in Thailand’ event, held in Bangkok recently. During this event, 100,000 signatures of Thai people were collected as a sign of support for Thailand’s bid to host World Expo 2020.

At BIE, the delegates were fascinated by a video presentation of the mascot for Thailand’s bid: ‘Nong Naree’, which represents a mythical creature in Thai literature. Overall, TCEB’s presentation successfully marked Thailand off from the other four competitors, especially in terms of venue location, venue facilities and infrastructure, and its diversity of tourism opportunities. Most important of all, the delegates saw a glimpse of the unity and inner strength of Thai people in overcoming the challenges they face today, and were touched by their sincerity and generosity in the face of adversity.

The official presentations aside, TCEB participated in an exhibition along with other candidate countries, distributing brochures summarising progress Thailand made to date, as well as a special 200-page publication covering the history of Thailand and its involvement in World Expo since 1942. Copies of the publication were given to all 158 country delegates as a valuable souvenir.

Also, TCEB hosted a ‘Thai Night’ for all delegates, featuring displays of traditional Thai art and culture, including garland-making, umbrella-painting, and fruit carving. Thailand’s Ambassador to France joined in welcoming delegates from around the world. A delegation from Thailand also took part in the event, comprising representatives from the Thai Embassy in Paris, Office of Commercial Affairs, and the Tourism Authority of Thailand.

The next milestone in Thailand’s bid preparation will be the launch of a World Expo 2020 Pavilion at the Board of Investment (BOI) Fair to be held at IMPACT Convention Center from 5-20 January 2012, under the theme “Redefining Globalisation- Balanced Life, Sustainable Living’. The 2,000m² Pavilion will present an overview of Thailand and its involvement in the World Expo, and proposals to host the World Expo 2020 (Ayutthaya). Every evening throughout the BOI Fair, TCEB will host a ‘Night Show’ with dazzling special effects around the pavilion. TCEB anticipates over 107,000 visitors at the Pavilion during the 16-day event.

TCEB also invited Mr. Vicente González Loscertales, Secretary General of the International Exhibitions Bureau, who is responsible for the process of selecting the winning country to host the World Expo 2020, to visit Thailand from 15-18 January 2012. Mr Loscertales will deliver a special keynote address on 16 January on the topic “Innovation, Economic Impact and Investment Opportunities from the World Expo” to an audience of senior executives who will join the ‘CEO Forum’, including heads of the Board of Trade, and the Federation of Thai Industries, including members of the Thai Chambers of Commerce, and the Stock Exchange of Thailand. The lecture will be followed by an evening reception.

Concluding, Mr Akapol remarked that “our two opportunities to present progress to the BIE General Assembly in Paris, as well as Thailand’s planned activities in support of its bid to host the World Expo 2020 succeeded in differentiating Thailand in the eyes of the world, and ensured that Thailand was the centre of attention at the BIE event. TCEB will continue to work closely with all concerned to promote Ayutthaya as the host city for World Expo 2020, and I would like to thank everyone who has given such strong support to our campaign so far.”

IAPCO and TCEB Agreement to Support Southeast Asian Congress Organisers

The Thailand Convention and Exhibition Bureau (TCEB) and the International Association of Professional Congress Organizers (IAPCO) are joining hands to provide professional development training for congress organizers in the Southeast Asian Region.

In a ceremony to announce the signing of a Letter of Intent to provide and host regional seminars from 2013 to 2015, the two organizations disclosed details of the regional training programme.

Mr Akapol Sorasuchart, TCEB President, announced, “As a government agency dedicated to supporting the events industry, TCEB is keenly aware of the importance of regional co-operation to boost professional standards within the industry. We expect the forthcoming economic integration within ASEAN in 2015 to drive a major expansion of the events industry in Southeast Asia, and it is therefore crucial to ensure that we start now to develop world-class expertise within the region in order to meet global industry standards.”

“We are therefore greatly honoured to have this opportunity to partner with IAPCO, whose world-renowned expertise and leadership in education can now help to develop the potential of conference organizers across the Southeast Asian region- in Cambodia, Indonesia, Laos, Malaysia, Singapore, Thailand and Vietnam. IAPCO is the universally accepted benchmark for quality within congress organisation and is the global brand of excellence for the meetings industry. With TCEB’s own expertise and leadership in the region’s event industry, we expect this partnership to make a major contribution to boosting standards of meetings, conventions, congresses and special events in Thailand and the entire Southeast Asian region.”

Commenting on the new partnership, Mr. Philippe Fournier, President of IAPCO, said, “IAPCO is committed to raising standards of service among its members and other sectors of the meetings industry by means of continuing education and interaction with other professionals. We’re excited at the prospect of interacting with industry leaders around Southeast Asia, as one of the world’s fastest-growing economic regions. We’re also delighted to partner with TCEB, which itself has demonstrated its expertise in driving Thailand’s leadership and standards of excellence in the region’s events industry.”

Thai MICE to bounce back from floods before Q3/2012

TCEB launches ‘Believe in Thailand – Thailand: Destination of “CHOICES” at EIBTM 2011, Europe’s largest meeting trade show

Barcelona, 29 November 2011: Thailand is already beginning to recover from the recent floods that have impacted the country’s MICE industry. In order to ensure a strong and speedy recovery, the government is working closely with the private sector in implementing a cleanup plan, and aims to regain international confidence through TCEB’s market promotion campaign Believe in Thailand – Thailand: Destination of “CHOICES”. These measures are expected to see Thailand back on track before the third quarter of 2012.

Commenting on the impact of the flood situation on the MICE industry, Mr. Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau (TCEB) explained that “Overall, 24 MICE events have beenaffected, with revenue losses estimated at Baht 3.32 billion Baht (Euro79 million) and MICE visitors down by over 250,000.

“However, Suvarnabhumi International Airport, the main gateway to Thailand, serving 120 international and domestic airlines, has considerable flood protection measures in place. The airport has operated on schedule throughout, handling 800 flights per day, including all connecting flights to tourist destinations throughout Thailand such as Phuket, Chiang Mai and Suratthani.”

Continuing, Mr. Akapol added that “It’s important to note that many scheduled events have been completely unaffected, for example the Asia Pacific Golf Summit 2011 (Pattaya, 31 October – 6 November), the Nokia Incentive Group (Pattaya, 13 November – 9 December), the Amway Group (Chiang Mai, 10–26 November), and the Daikin Group (Bangkok, 22-24 November). Looking forward to 2012, large-scale incentive events such as Amway China (15 April – 15 May 2012 – 15,000 visitors). All of these will go ahead as scheduled. In terms of convention events, the 2012 Rotary International Convention with around 30,000 visitors is also confirmed to be held during 6-9 May 2012.”

In regard to the industry’s recovery from the impact of the floods, Mr. Akapol commented, “We expect to see a strong and rapid recovery for Thailand’s MICE sector. TCEB is working closely with other government agencies in the ‘Team Thailand’ and also with the private sector itself to implement remedial measures. We have together agreed on measures to be implemented in three main phases from now until March 2012. Immediate short-term measures will focus on setting up a one-stop-centre to assist MICE travellers and facilitate provision of daily updates and factsheets to the industry and all stakeholders. In the medium term, TCEB will launch confidence-boosting activities through the Believe in Thailand – Thailand: Destination of “CHOICES” market promotion campaign. TCEB will also invite national leaders to join key events and issue statements personally or through video. We also have arranged to inject additional funds to promote MICE events, enhance market promotion and give financial support for events that have not been cancelled or postponed.

For the longer term, we have proposed for government consideration a Recovery Plan to stimulate both the international and domestic MICE market. This includes a proposal to give 300% tax relief on MICE expenditures, provide regular updates on progress on MICE industry’s recovery, and cooperation with the Federation of Thai Industries to provide counseling and encourage domestic tourism among those affected by the floods.

“Despite the challenges facing us, TCEB believes in the principle of ‘Together we fight for Thailand’ -that through close collaboration between the government and private sector, Thailand’s MICE sector will recover completely before Q3/2012. The second phase of TCEB’s Believe in Thailand: Thailand Destination of “CHOICES”– No matter which path you choose, success is sure to follow.” marketing communication campaign will be a cornerstone of this recovery process.

“This theme perfectly reflects the multitude of choices, options and settings that together make Thailand a unique and perfect location for your next business event. Our goal is to ensure that every experience is unique, with more choices now and the most choices for the future. Thailand’s MICE and travel operators work to world-class standards, and will give your event the special, personalized service it requires because the diversity of options available allows you to personally design each event to maximize your success.” Mr. Akapol explained.

Commenting on Europe’s MICE market, Mr. Akapol said “Europe’s MICE market has been affected by internal and external factors, particularly the debt crisis. For the MICE industry, projections for 2011 have been revised downwards from 100,800 to 90,000 European visitors to Thailand by year-end, in light of the situations in both Europe and Thailand.

“From 22 November to 1 December 2011, TCEB will launch a marketing campaign to boost European confidence in Thailand. For example, we will highlight the major progress in preparatin of Thailand’s bid to host the World Expo 2020 through our participation at the BIE general assembly, and also during our UK Roadshow on 25 December and at EIBTM 2011 on 29 November – 1 December.

“We are confident that the Believe in Thailand will help drive the MICE sector’s recovery. TCEB expects that in 2012 the number of global business travellers to Thailand will increase by approximately 5 percent to 750,000 visitors, with revenues of Euro 1.43 billion. Meanwhile over 102,000 visitors from Europe will come to Thailand”, Mr. Akapol concluded.

Choice of Destinations Helps Thailand’s MICE Sector Mitigate Floods Impact

Pattaya Shines as ‘Destination of Choices’ for 2011 APGS

PATA: No Need to Change Thailand Travel Plans Due to Floods

October 18, 2011, Bangkok: The Pacific Asia Travel Association (PATA) says there is no need for travel agents and tourists to change Thailand travel plans due to flooding to the north of Bangkok.

PATA head office is located in Bangkok city centre which is operating normally.

PATA Interim CEO Bill Calderwood said today: “As you are aware from TV and media reports, some parts of Thailand are experiencing much heavier than usual seasonal flooding. However, central Bangkok and the majority of its suburban areas are functioning normally. All of Thailand’s airports are operating normally, including Suvarnabhumi International Airport in Bangkok. There has been no disruption to BTS “skytrain”, the MRT “underground” and public transport systems in Bangkok. All Bangkok hotels and major tourism attractions are also operating normally.”

PATA says that the flood affected areas are to the provinces to the immediate north of Bangkok. Tourism and transport activities in those areas have been heavily affected and tour operators are modifying programmes that visit or have to pass through those provinces.

Calderwood said that travellers and travel industry professionals concerned about the Thai flood situation should get updated information on www.thailandtourismupdate.com. “The site has excellent information on the flood situation including contact numbers, transport updates, maps, news reports, tourist testimonials and more. I strongly recommend it as a useful resource.”

PATA’s Strategic Intelligence Centre said that as of October 18 it is likely that central Bangkok will avoid serious impact by the floods and that there is no need for travellers to change their Thailand travel plans. However, everyone should keep up to date with the latest news developments on the floods.

PATA said it is in contact with the relevant Thai authorities and is monitoring conditions. Calderwood said: “We will update PATA members if there is any substantial change to the situation.”

Bangkok Wins “Asia’s Leading Meetings & Conference Destination”

Ensuring the Business Events with the Perfect Location for Maximum Success, Cited TCEB

Bangkok: 17 October 2011 – Bangkok has been awarded “Asia’s Leading Meetings & Conference Destination” by 2011 World Travel Award. The city ranks first among the 9 Asia’s leading business events cities. The award indicates that Thailand’s business events industry is bouncing back after the uncertainty caused by global businesses during 2010. Bangkok and Thailand are committed to delivering maximum success to all kind of business events.

“Bangkok adds to its record of achievement and it proves that Bangkok has undoubtedly remained the unique and perfect business event destination”, revealed Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau. “The award has robustly reflected the success of our ‘Believe in Thailand’ campaign which has been launched worldwide to rebuild Thailand’s image and reassure international confidence in the country’s business events industry.”

The fact that Thailand has enjoyed a series of honours will further reinforce the confidence in the country’s tourism and business events industry. Thailand today becomes the leading “Tourism & MICE Powerhouse” of Asia. Other leading titles bestowed on Thailand by 2011 World Travel Award include;

 The strong performances of Thailand’s professionalism and destinations are no surprise. Thailand continues to offer the multitude of choices and the unique and perfect locations for all kinds of business events. With more choices now, Thailand is the Asia’s leading business events destination. But, with the most choices for the future, Thailand commit itself to serving as one of the world’s most preferred MICE destinations.

 Building upon such commitment, Thailand has recently unveiled the 2^nd phase of its ‘Believe in Thailand’ campaign. A new emphasis is reflected in the campaign’s new theme: ‘Thailand: Destination of CHOICES – No matter which path you choose, success is sure to follow.’

“The theme is very appropriate. TCEB has categorised the MICE industry into 3 segments: Meetings, Trade Shows and International Events. No matter which path you choose, TCEB will assist you towards your business success step by step. With our ‘Believe in Thailand’ campaign, we will ensure that all kinds of business events soar to even greater heights.”

“Thailand’s reputation for hospitality is unsurpassed and when combined with professional services, world class infrastructure and facilities, varieties of meetings destinations and countless business opportunities, it will come as no surprise that you will want to come back again and again,” remarked Mr. Akapol. 

TCEB kicks off “Thailand: Destination of “CHOICES”

No matter which path you choose, success is sure to follow….at IMEX America

Las Vegas, NV: October 11, 2011:At IMEX America this week, the Thailand Convention and Exhibition Bureau (TCEB) will launch Phase 2 of its “Believe in Thailand” campaign. A new emphasis is reflected in the campaign’s theme: “Thailand…Destination of “CHOICES” — No matter which path you choose, success is sure to follow.”

TCEB’s President Akapol Sorasuchart explained, “The theme perfectly reflects the multitude of choices, options and settings that together make Thailand a unique and perfect location for your next business event. Our goal is to ensure that every experience is unique, with more choices now and the most choices for the future. Thailand’s MICE and travel operators work to world-class standards, and will give your event the special, personalized service it requires because the diversity of options available allows you to personally design each event to maximize your success.”

Commenting on the status of Thailand’s own MICE industry, Sorasuchart said, “This year, Thailand is expected to welcome almost 720,000 MICE visitors, who will participate in meetings and incentives, conventions, exhibitions and trade fairs, generating expected revenues of US$1.9 (Bht 57.6 billion). Additionally, our recently announced MICE policy and roadmap projects global MICE travelers to Thailand to increase by more than 75 percent from 2012 to 2016, with revenues up by more than 87 percent by the year 2016.

“Thailand’s MICE industry is also projected to play an increasingly important role in the country’s overall economy. Today the MICE industry represents only 9.13 percent of total tourism revenues for 2011, but this share is expected to rise to 18.35 percent by 2016, with revenues of US$ 4.36 billion (Bht 130.92 billion),” Sorasuchart added.

In 2011, Thailand expects to welcome 23 percent more business from the Americas, with MICE visitor numbers rising from 42,102 last year to a projected 51,904 by year-end, generating revenues of US$ 107.8 million. For Thailand, the Americas have huge market potential, and there is considerable upside potential for these figures to grow further in the coming years.

Regarding the role of TCEB, Sorasuchart said, “TCEB is a government agency mandated to support the development of Thailand’s business event, or MICE, industry. We work closely with the private sector — the tourism and hotel industry, as well as the convention and trade fair industry — to identify how we may best target our support for private sector development. TCEB provides financial and non-financial assistance to Thailand-based MICE operators in market promotion, bid preparation and strategic advice. But we also have some exciting support packages specifically tailored to the needs of overseas MICE operators, professional bodies and societies that want to bring their business events to Thailand. I therefore encourage U.S. event organizers to contact us to find out how TCEB can help organize a superlative, memorable and cost-effective event in Thailand.

“The theme of the second phase of TCEB’s ‘Believe in Thailand’ campaign, and its emphasis on choices, is very appropriate. TCEB has categorized the MICE industry into three segments: meetings, trade shows and international events. No matter which path you choose, TCEB will assist you toward your business success step by step. Believe in Thailand to ensure that your next business event soars to even greater heights. Thailand’s reputation for hospitality is unsurpassed and when combined with professional services, world-class infrastructure and facilities, varities of meeting destinations and countless business opportunities, it will come as no surprise that you will want to return, time and again,” Sorasuchart said.

Sorasuchart also noted the significant progress in Thailand’s bid to host the World Expo 2020. “TCEB is also playing a central role in coordinating Thailand’s bid to host this mega-event in Thailand’s ancient capital of Ayuthaya. Our preparations are well underway, and we have already conducted a series of events to build public awareness, support and unity among Thai people from all walks of life in supporting our bid,” he said.

Concluding, Sorasuchart offered his perspective on the enormous opportunity represented by the forthcoming formation of the ASEAN Economic Community, or AEC in 2015. “The projected value of trade in AEC, at US$6.4 trillion, will represent a quarter of total global trade, translating into countless business opportunities through closer economic cooperation within the region. From now on, when we talk about Thailand, we also speak as a representative of the AEC because Thailand serves as the natural gateway to the ASEAN countries. With modern infrastructure and facilities including six international airports, as well as the upcoming high speed rail network through Thailand which will include the Kunming – Singapore rail link, Thailand really is at the crossroads of ASEAN. Travelling around the country is fast and convenient, allowing a wide range of choices and great flexibility for business events. The AEC market holds enormous promise as well as challenges for Thailand, and will fuel strong economic growth and a flourishing MICE industry in the region.

TCEB kicks off “Thailand: Destination of “CHOICES”

No matter which path you choose, success is sure to follow….

At 19th IT&CMA and 14th CTW Asia Pacific

Bangkok: 4 October 2011 – At this year’s 19^th IT&CMA and 14th CTW Asia-Pacific event from 4-6 October, TCEB will launch Phase 2 of its ‘Believe in Thailand’ campaign. A new emphasis is reflected in the campaign’s new theme: ‘Thailand: Destination of “CHOICES” No matter which path you choose, success is sure to follow.’

Mr. Akapol Sorasuchart, TCEB President, explained, “The theme perfectly reflects the multitude of choices, options and settings that together make Thailand a unique and perfect location for your next business events. Our goal is to ensure that every experience is unique, with more choices now and the most choices for the future. Thailand’s MICE and travel operators work to world-class standards, and will give your event the special, personalized service it requires because the diversity available allows you to personally design your event for maximum success.

“This event offers a perfect platform to highlight Thailand’s potential and new marketing direction, and we expect this year to be a record year, with delegate numbers continuing to grow. We already have 2,457 preregistered delegates and 827 exhibitors from 60 countries, so the event promises to surpass last year’s final figure of 2,340 delegates.”

The event is recognized as the largest and most important meetings and incentives trade show in the Asia-Pacific region. With the concept “Winning Asia and Beyond”, the event is the result of cooperation between Thailand Convention and Exhibition Bureau (TCEB), TTG Asia Media and the Thai Team, including the Tourism Authority of Thailand (TAT), Thailand Incentive and Convention Association (Thailand) or TICA, Thai Airways International Plc., Tourism Council of Thailand, Airports of Thailand (AOT) and Bangkok Metropolitan Administration (BMA).

Designed to serve as a platform to showcase the potential of the Asia-Pacific meetings and incentives industry, IT&CMA and CTW Asia-Pacific is the industry’s flagship event in the region, aiming to attract MICE travelers from around the world to meet in Asia. The event will generate opportunities to exchange and learn latest MICE innovations and boost trade between MICE buyers and service providers from across the globe.

Commenting on the event, TCEB’s President, Mr. Akapol Sorasuchart said “TCEB extends its warmest congratulations to IT&CMA on this auspicious occasion of the 10th anniversary of IT&CMA in Thailand. We are truly honored that IT&CMA has chosen Thailand as the venue for its flagship double bill event for so long, It choice demonstrates Thailand’ maturity and resilience as a business event destination as well as tourist destination. It also represents a strong vote of confidence in the world-class professional standards, diverse offerings and value for money that Thailand offers and delivers.

“This year Thailand will have the largest pavilion of all Asia-Pacific countries participating, with a 375 sq. metres space. The pavilion will accommodate 61 private sector businesses, including hotels, DMCs, event organizers and meetings planners.This year’s event is expected to generate revenues of over 1 billion Baht, and Thailand has also been granted the right to organize the IT&CMA and CTW Asia-Pacific for a further year, until 2012.

Commenting on the role of TCEB, Mr. Akapol added, “TCEB is a government agency mandated to support the development of Thailand’s business event, or MICE industry. We have worked very closely with the private sector- the tourism and hotel industry, as well as the convention and trade fair industry, to identify the key constraints to the sector’s growth, and how we may best target our support for private sector development. TCEB provides financial and non-financial assistance to Thailand-based MICE operators in market promotion, bid preparation and strategic advice. But we also have some exciting support packages specifically tailored to the needs of overseas MICE operators, professional bodies and societies who want to bring their business events to Thailand. I therefore encourage you to contact us to find out how TCEB can help you organize a superlative, memorable and cost-effective event here in Thailand.

“The theme of the second phase of TCEB’s ‘Believe in Thailand’ campaign at IT&CMA, and its emphasis on choices, is very appropriate. TCEB has categorised the MICE industry into 3 segments: Meetings, Trade Shows and International Events. No matter which path you choose, TCEB will assist you towards your business success step by step. Believe in Thailand to ensure that your next business event soars to even greater heights. Thailand’s reputation for hospitality is unsurpassed and when combined with professional services, world class infrastructure and facilities, varities of meeting destinations and countless business opportunities, it will comes as no surprise that you will want to come back again and again.” Mr. Akapol added.

This year, Thailand is expected to welcome almost 720,000 MICE visitors to the country, who will participate in meetings& incentives, conventions, exhibitions and trade fairs, generating expected revenues of 57.6 billion baht.

“Our recently announced MICE policy and 5-year roadmap projects global MICE travelers to Thailand to increase by more than 75% from 2012 to 2016, with revenues up by more than 87% by the year 2016. Thailand’s MICE industry is also projected to play an increasingly important role in the country’s overall economy; today the MICE industry represents only 9.13% of total tourism revenues for 2011, but this share is expected to rise to 18.35% by 2016, with revenues of 130.92 billion Baht.”

Mr. Akapol also noted the significant progress in Thailand’s bid to host the World Expo 2020: “TCEB is also playing a central role in coordinating Thailand’s bid to host World Expo 2020 in the ancient capital of Ayuthaya. We have already conducted a series of events, including the recent ‘World Expo 2020” in coordination with the Bangkok Metropolitan Administration, in order to build public awareness, support and unity among Thai people from all walks of life in supporting our bid to host this mega-event.”

Concluding, Mr. Akapol offered his perspective on the enormous opportunity represented by the forthcoming formation of the ASEAN Economic Community, or AEC in 2015. “The projected value of trade in AEC, at 6.4 trillion US dollars, will represent quarter of global trade, which translates into countless business opportunities through closer economic cooperation within the region. From now on, when we talk about Thailand, we are also speaking as a representative of the AEC because Thailand serves as the natural gateway to the ASEAN countries. With Modern infrastructure and facilities, such as 6 international airports nationwide, the upcoming high speed rail network through Thailand and direct access to Kunming – Singapore rail link, Thailand is the center of North South and East West Corridors of ASEAN and can therefore ensure maximum mobility for participants, providing them the most choices for meetings and events. We therefore believe the AEC market holds enormous promise as well as challenges, and will fuel strong economic growth and a flourishing MICE industry in the region. 

IT&CMA and CTW 2011 Opens Today With The Largest Exhibitor Showcase In The Event’s History

Organisers reveal event’s new positioning and image going forward

Bangkok, 4 October 2011 – The first business day of 19^th IT&CMA and 14^th CTW officially kicks off. The event features 335 exhibiting companies and organisations across 20 countries; the largest the show has seen in its history.

In addition, new participating companies comprise more than 45% of total exhibitors while returning exhibitors such as Pattaya MICE City and Sri Lanka Convention Centre have increased their investment and booth space this year. Debuting MICE destinations this year include Cambodia, Vietnam and Poland. Destination states like Hyderabad CVB, Seoul and Sabah have also emerged from their country pavilions to participate as stand-alone exhibitors.

MICE Buyers and Corporate Travel Managers participation continue to be healthy at 491 delegates from 56 countries. These 2011 buyers represent the cream of the crop, with annual purchasing power of up to USD 2 million annually. 50% of these buyers are new to the event this year.

Conference delegates and media attendance are 145 and 121 respectively.

New IT&CMA and CTW highlights include a 108sqm hosted delegate lounge sponsored by Busan Metropolitan City, a Networking Zone that features a corporate gift showcase and networking area for all delegates, as well as a Delegates-Meet-Media system where delegates can submit written appointment requests at the pigeon-hole feature located at the Global Media Zone.

Organisers Reveal Event’s New Positioning and Image Going Forward

As IT&CMA and CTW approaches its 20^th and 15^th anniversary milestone respectively in 2012, TTG Asia Media, organisers of IT&CMA and CTW, reveal the event’s new positioning and image. This will serve as IT&CMA and CTW’s new identity in 2012 and going forward.

“The revamped logo embodies the event’s growing international scope and reach. Its new positioning and tagline as, ‘The World’s Only Doublebill Event’ recognises IT&CMA and CTW’s unique position as a leading international MICE and Corporate Travel business platform.” said Mr. Darren Ng, Managing Director of TTG Asia Media. The 2012 IT&CMA and CTW event will also add luxury travel to its ambit.

In celebration of the 20^th IT&CMA next year, organisers are also offering special rates to 2012 exhibitors who book their booth on-site at this year’s event or by 15 November 2011. IT&CMA and CTW 2012 will take place on 2 to 4 October 2012 at the same venue.

Event Highlights Today:

• Keynote Address and Panel Discussion: The keynote address by Ms. Jennie Chua, CapitaLand’s Chief Corporate Officer, covers the topic ‘Leadership in Times of Uncertainty and Crisis’. The need of the hour, this topic receives greater attention during the panel discussion featuring Mr. Paul Tilstone, Chief Global Development Officer of GBTA as moderator, with Ms. Claire Blades, Global Travel Manager of Symantec Corporation and Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management as panelists.

• The ICCA Association Database Workshop: Mr. Noor Ahmad Hamid, the ICCA’s Regional Director Asia Pacific, leads the session, exclusively for ICCA members. The workshop covers ICCA on-line tools, namely Association Database for Series Search, Events Search, Hot Leads and Research Corner. Other tools include the Destination Comparison Report, ICCA PR Kit, Digital Clipping Service and Members’ Press Releases Upload. Said Mr. Hamid, “The association database is the most important business tool for members, and we would like to encourage more Asia Pacific members to use these tools to search for potential business. In particular for the ICCA Thailand members, this would mean a great opportunity to start a fresh and strong business database.”

• Opening Ceremony: Held at InterContinental Bangkok, the opening ceremony officially welcomes all distinguished guests and delegates to IT&CMA and CTW 2011. Presiding over the proceedings, Mr. Surachai Phuprasert, Deputy Secretary General to the Prime Minister, for Political Affairs, declares the event officially open through his opening address.

Commenting on IT&CMA and CTW’s 10^th year in Thailand, Mr. Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau said, ‘We are truly honoured that Thailand has been chosen as the host country for this leading international MICE and Corporate Travel event for so long. This choice demonstrates Thailand’s maturity and resilience as both a business and tourist destination. It also represents a strong vote of confidence in Thailand’s world-class professional standards, diverse offerings and value for money that the country offers and delivers.”

Other Event and Activities Taking Place Today:

• AACVB Meeting (Only for Invited Delegates)

• 10^th GBTA GTMEF (Global Travel Management Exchange Forum) (for Corporate Travel Managers only)

• IMEX-MPI-IT&CMA Future Leaders Forum 2011

• Sellers-Meet-Buyers Appointment Scheduling Session

• Buyers-Meet-Sellers Appointment Scheduling Session

• CTW Table-Top Networking Session

Tomorrow’s Highlights Include:

• IT&CMA Seminar 1: How to Keep and Win Association Meetings

• IMEX-MPI-IT&CMA Future Leaders Forum 2011

• Luncheon Hosted by Presenting Destination – Singapore (jointly hosted by SACEOS and TTG Asia Media)

• MEHK Sun-Downer Cocktail Reception

• Seoul Dinner hosted by Seoul Tourism Organisation

• Late-Night Function hosted by Courtyard by Marriott Bangkok and TTG Asia Media

THAI’s Royal Orchid Plus Celebrates 17th Anniversary

Thai Airways International Public Company Limited (THAI) ceremoniously opens the “Royal Orchid Plus Celebration Day” to celebrate its 17th year in the frequent flyer venture.

Mr. Piyasvasti Amranand, THAI President, said that THAI’s Royal Orchid Plus program (ROP) was part of the marketing strategy for the retention of loyal passengers, through Gold, Silver, and Standard membership levels.  ROP members can accumulate miles on any Star Alliance member carriers, at selected hotel stays within Thailand and abroad, with car rentals, and through selected credit card companies.

The accumulated miles can be redeemed for air tickets, seat upgrades on THAI or Star Alliance carriers, hotel stays, as well as souvenirs from THAI Shop and THAI Catering.  Other benefits include priority seat reservations, priority check-in, additional baggage allowance, priority boarding, priority baggage handling, and worldwide departure lounge access.

To reward Royal Orchid Plus members during this 17th anniversary celebration fair, THAI is offering a 50% savings when redeeming two international Award Tickets on THAI from member’s account.  All travel must be completed by 31 October 2010.

THAI Smile Air Takes Flight in July 2012

Thai Airways International Public Company Limited (THAI) will have a light-premium sub-brand, THAI Smile Air, scheduled to begin its first flights in July 2012.

Responding to the high demand for more price-sensitive segment in short sectors, THAI is launching a “light premium” sub-brand that will service both domestic and international destinations.

“Think of it as a competitive hybrid between premium THAI flights and ultra cheap, low-cost airlines like Air Asia and Tiger Airways,” said Woranate Laprabang, Managing Director of THAI Smile Air.

In its first year of operations, using Bangkok’s Suvarnabhumi Airport as its main hub, THAI will introduce the sub-brand THAI Smile Air to replace the main brand in Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani.

The main target market for these initial in-country flights will be the young small and medium business traveler as well as local traveler, government agents, who wants a relaxed, stylish atmosphere on board without the premium price.

THAI Smile Air light premium service will offer a complimentary meal and drink service, free passenger seat selections, faster check-in procedures, 15-20 kg baggage allowances, and the ability to accrue frequent flyer mileage on both THAI and the Star Alliance network.

Just like THAI, which was rated in 2011 as the world’s 5 th best airline by Skytrax Surveys, “our new sub-brand promises to give passengers high value for a good price,” Woranate said.

By 2013, THAI Smile Air’s fleet of 11 brand new lean 174-seat Airbus A320 planes are expected to fly to neighboring countries—India, China, and most ASEAN member states of Southeast Asia—thereby making these regional destinations that much more accessible, with relative comfort and ease.

Recruitment drives for a new cabin crew, scheduled for January 2012, will target young, active, and energetic girls with high level of service minded, who are willing to undergo an intensive three-month training program at the newly built THAI Flight Training Academy. Here they will learn skills in client service, in-flight safety, and language etiquette. Special attention will be given to ensure that all flight staff is adept at providing passengers with the “human touch,” including, of course, the traditional Thai smile.

Innovative design plans are already underway for the aircraft logo, flight staff uniforms, and flight cabins.

Managing Director Woranate is confident that in-house competition with low-cost subsidiary Nok Air is not really an issue since Nok Air only flies domestically out of Don Muang airport, while THAI Smile Air passengers will be able to connect to international flights out of Suvarnabhumi Airport. Also, THAI Smile Air will fly to Khon Kaen and Chiang Rai, two destinations not covered by Nok Air.

Promotional campaigns will appear in early 2012 on many Internet sites, including Facebook, as well as on mobile phone, making it much easier to make flight reservations with a click on the latest tech gadget.

Interested passengers should also keep a lookout for membership cards and discount coupons, also coming in early 2012, as the lift-off for this exciting new addition to the THAI gets closer to its inauguration flights in July 2012.

TCEB follows 5-year strategic plan, launching “The Next Best Shows” to boost trade fair industry

The campaign aims to help boost Thai trade shows and reinforce Thailand’s position as the exhibition city in ASEAN to gear up for the AEC

Bangkok: 22 September 2011 – Thailand Convention & Exhibition Bureau (TCEB) has introduced “The Next Best Shows”, a marketing campaign being implemented under the Bureau’s 5-year strategic plan to drive thegrowth of Thailand’s MICE industry in the long run. With the intention to raise the standard of trade shows in the country, the Next Best Shows aims to achieve an increase of 50-60 % of overseas visitors and generate revenues of 14,000 million baht when the campaign wraps up in 2014.

Mr. Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau, said, “The Next Best Shows is one of the projects under TCEB’s 5-years strategic plan to develop and grow the country’s MICE industry. It is a strategic step to prepare the domestic trade shows industry to fully support the integration of the ASEAN Economic Community (AEC) in 2015. The success of AEC is likely to attract more investment in the MICE industry as well as boost productivity in the service and manufacturing sectors.”

The Next Best Shows aims to retain existing international trade fairs held in Thailand as well as to elevate the standards of fairs to become competitive at the ASEAN level. The project is 3 years long, beginning in August 2011 and running until September 2014.

To be eligible for benefits that the campaign provides, an applying trade fair must meet the following criteria: firstly, the event must have been held 3 times consecutively in Thailand and is committed to continue here for the next 3 editions. Secondly, the proportion of international trade fair exhibitors must be at least 10% of total exhibitors. Thirdly, foreign visitors should represent at least 5% of total visitors. Fourthly, at least 4,000 square-meters of exhibition space is required. Lastly, the trade fair must implement an international registration system in accordance with UFI’s instructions.

TCEB has a budget of 85 million baht to support this 3-year project by subsidized trade fairs which meet required criteria. Also, those qualified trade fairs will be entitled to a matching fund for 50% of the total marketing spending in “ASEAN+6” countries or during the period the trade show is held.

“We hope that the full support from TCEB through the campaign will encourage a competitive environment and further development in Thailand’s exhibition industry at the regional level. Each year, we will also award the trade fairs that are outstanding in 5 aspects including an increase of international visitors, an increase of international exhibitors, an increase of international pavilions, an increase of nationality as well as an increase of net commercial space,” Mr. Akapol added.

The success of this project will help reinforce Thailand’s leadership in the ASEAN exhibition industry as well as strengthen the efforts of the “Believe in Thailand” campaign that reiterates Thailand’s readiness as a hub of international trade fairs in ASEAN in terms of modern infrastructure and transportation system, world-class meeting and event facilities, wide variety of accommodations and five-stars hotels, high-standard and professional services, value for money and business opportunity through its position as a gateway to ASEAN.

This year, there are 20 trade fairs participating in The Next Best Shows campaign which all have potential to grow into regional-scale shows, for example, InCosmetics, Intermold, Interplas and Nepcon which are international trade fairs under the group of Manufacturing Expo, Wire & Tube Asia, Intermach, TFBO&TRAFS and Food & Hotel Thailand. All of the participating trade fairs represent key industries according to the national agenda e.g. subcontracting industry, SMEs, Agriculture and Food industry as well as industrial machinery industry etc.

“After the end of campaign in 2014, The Next Best Shows is expected to help increase the number of visitors by 50-60% and generate revenues of 14,000 million Baht for Thailand’s MICE industry. It will play an important part in driving the 5-year MICE industry development plan. In 2016, the prospective growth rate of MICE visitors is set at 75% while the revenue is expected to increase by 87%. For this year, we target to see 720,000 MICE visitors with the total revenue generated at 56 billion baht,” Mr. Akapol concluded.

According to “The Trade Fair Industry of Asia 7th Edition, 2011” reported by The Global Association of the Exhibition Industry (UFI), Thailand’s exhibition industry is still holding the leadership position in ASEAN with 71 international trade fairs identified. The revenues from net space sold in Thailand reaches around 3.99 billion Baht, which is the highest in ASEAN and ranked 7th in Asia. Thailand’s exhibition industry is also ranked the first in ASEAN in terms of the estimated annual size of 432,500 square meters and the total number of international exhibition centers with 8 centers with total gross indoor size of 212,405 square meters. Thus, Thailand is considered a high potential market in ASEAN for international trade fairs and is likely to become the leader in Asia in the future.

Organisers Promise Best IT&CMA and CTW In Its 10 Year Run In Thailand

Event Outperforms On All Fronts Including Exhibitor Investment and Quality of Buyer Profiles

Bangkok, 12 September 2011 – IT&CMA and CTW will have much to celebrate as this international business event commemorates its 10^th year in Thailand. This 2011, Asia’s Only Doublebill Event In MICE and Corporate Travel will present an exceptionally strong exhibitor showcase, new and innovative sponsored activities to engage delegates and an enviable buyer profile that includes some of the industry’s mega buying houses.

Exhibitors Choose To Invest At IT&CMA and CTW 2011

• Up and coming MICE destinations Cambodia and Vietnam have chosen IT&CMA and CTW as their debut business platform to the MICE and Corporate Travel industry. With the objective of promoting and increasing awareness of their capabilities as a MICE Destination, Ministry of Tourism, Cambodia and Vietnam MICE Club are making a powerful inaugural statement with a 36sqm and 48sqm booth respectively. This achievement also represents the event’s first major break-through in the Indochina region.

• Returning exhibitors are making larger investments in IT&CMA and CTW as evidenced through the increase in booth sizes. Pattaya MICE City has more than tripled their exhibition space from 18sqm to a whopping 60sqm. Sri Lanka Convention City has also increased their space from 18sqm to 24sqm.

• National States such as Hyderabad CVB and Seoul & Sabah, have emerged from their country pavilions to participate as individual entities. This is due to the event’s growing reputation, consistent delivery of ROI and strong industry confidence.

• In total, IT&CMA and CTW will see a 10% leap to some 335 exhibiting companies this year, closely matching its previous high in 2009.

Said Mr Darren Ng, Managing Director of TTG Asia Media – event organiser of IT&CMA and CTW, “Despite the good showing in terms of exhibitor numbers, the show is looking to re-emphasize its ability to deliver a quality exhibition showcase of international MICE and Corporate Travel suppliers. We want to position IT&CMA and CTW as a powerful international platform for suppliers around the world to achieve their diverse business objectives.”

New and Innovative Activities To Engage MICE & Corporate Travel Delegates, Is A Hit With Sponsors

• Busan is sponsoring a 108sqm the event’s first-ever Hosted Delegate Lounge. Located on the exhibition floor, this lounge will be the perfect way for hosted buyers (MICE and Corporate Travel Managers) and media to catch up on business without having to miss the other goings-on at the event.

• Another first at IT&CMA and CTW is Intercontinental Hotels and Resorts’ Roving Polaroid Pictures to allow delegates to capture memories of the event, as they happen.

This slew of new sponsorship ideas has created fresh and exciting opportunities for exhibitors to enhance their presence at IT&CMA and CTW, while value-adding to delegates’ experience at the event. Meanwhile, sponsorship of delegate bags, escalator wraps, tee-shirts, lanyards and badges has been snapped up by long time partner, Thailand Convention and Exhibitions Board (TCEB), while Meetings and Exhibitions Hong Kong will be engaging delegates with an informal sun-downer at the end of the business day.

Improved Buyer Validation and Acquisition Process Results In Quality MICE & Corporate Travel Buyers With Spending Power

• Exhibitors looking for buyers with deep pockets will be satisfied to meet representatives from organisations with annual budgets for Asia rangingfrom USD 250,000 to USD 2,000,000. This includes Stella Travel Services – Australia, Web Applications Society @WAS-Austria, China International Travel Agency (CITS) – Shanghai, Centre Formation ESKA – France, Next Generation Ltd – Greece, Delta Travel Group – Hungary, International League Against Epilepsy – Ireland, PRM Events/ PRM Brokers Limited – United Kingdom, and many more.

• This 2011, the event will also welcome first-time MICE buyers from eight new countries: Argentina, Bangladesh, Cambodia, Denmark, Latvia, Lebanon, Macedonia and Saudi Arabia; all with a keen interest in buying into Asia.

• The specially formed TTG Advisory Committee’s concentrated efforts to increase participation from Corporate Travel Managers this year continues to yield results. Along with a record 125 Corporate Travel Managers to date, the show will see representation from three new countries: Taiwan, Italy and United Kingdom.

• Quality of Corporate Travel Manager profiles continue to remain high with the largest contingent of travel managers belong to leading MNCs in the Engineering, Energy, Petroleum, Chemicals and Manufacturing industries.

• Meanwhile, Corporate Travel demand from China, Thailand and United States have surged with travel managers from these territories almost tripling this year.

Some 120 international and local Thai media will be providing international coverage to IT&CMA and CTW 2011. Thanks to the support of its four TTG Official Media and 28 international Media Affiliates, the event has already received considerable global exposure in the run up to the event.

BATTLE OF THE BRANDS AS KOH SAMUI GOES GLOBAL

An influx of international hotel chains to the third largest island in Thailand – Koh Samui – is setting the stage for fierce brand competition.Well-known names in the pipeline include InterContinental, Le Méridien, Conrad, Accor and Moevenpick who will all be intent on luring travellers to the destination by the end of 2011.

According to new data released by leading consulting firm C9 Hotelworks in its Samui Hotel Market Update report, five hotels managed by global operators will enter the existing supply side during the second half of this year. The destination has already experienced a surge in luxury brand penetration with properties operated by Four Seasons, Starwood’s W, Banyan Tree, Six Senses and Orient Express.

Managing Director of C9 Hotelworks, Bill Barnett, said the influx of new hotels and resorts is a dynamic performance indicator.

“Leading hospitality brands have been proven to induce demand into a destination and are a strong catalyst for sustainable growth,” Mr Barnett said.

“A key comparative is luxury retail where upscale shopping malls rely on anchor brands to attract upscale shoppers. Travel and retail track a strikingly similar customer driven model.”

The report also shows the island made inroads in the first half of the year, with hotels hitting an overall occupancy of 62%. This could signal that the island is getting back to business.

Airlift continues to be a primary focus as the increasing popularity of the monthly Full Moon Party on nearby Koh Phangan is drawing worldwide attention and is displacing seat capacity required for expansion of the mainstream leisure segment.

The recent media comments by Bangkok Airways founder Prasert Prasarttong-osoth that the airline was studying the possibility of divesting a 30% stake and possibly going into an IPO could pave the way for change on Koh Samui.

A much touted market liberalisation under the Asean Economic Community in the next four years and open skies policy in the region are being hailed by travel industry watchers as a positive move.

About C9 Hotelworks
C9 Hotelworks is hospitality consulting firm based in Phuket, Thailand and led by Managing Director Bill Barnett. With 26 years of experience in Asia Pacific, he is a leading specialist on hotel and property development issues. He is a columnist with a number of leading newspapers, including the Phuket Gazette and The Nation and has appeared on CNBC, the BBC and CNN. His popular blog www.thephuketinsider.com is the authoritative source of all Phuket hotel tourism and real estate issues and trends. More information on the company can be found at www.c9hotelworks.com

THAILAND TO HOST 2011 THAILAND BARTENDER CHAMPIONSHIP AND ASEAN BARTENDER CHAMPIONSHIP FINALS

Bangkok — Thailand will be hosting two bartender championships in September 2011 – the Thailand Bartender Championship 2011 organized by the Thai Hotels Association (THA) on 15 September followed by the ASEAN Bartender Finals for 2011 on 16 September. Both events will be held at the Royal Paragon Hall Exhibition and Convention Centre on the fifth floor of Siam Paragon in Bangkok.

The ASEAN Bartender Finals for 2011 is being hosted in Thailand with the support and involvement of the ASEAN Hotel & Restaurant Association. In addition to raising industry standards and levels of professionalism, the event brings together industry professionals from around the ASEAN region and provides a valuable forum for networking, exchange of ideas and sharing of expert knowledge.

“By hosting the annual Thailand Bartender Championship along with the finals for the 2011 8th ASEAN Bartender Championships, we present a rare opportunity for contestants to meet new contacts, network with their regional counterparts, and forge new friendships,” says Mr Prakit Chinamourphong, President of the Thai Hotels Association (THA), outlining the importance of the bartender championships in the local, regional and international contexts. Active exchange promotes a new level of creativity and spurs innovation in the design and creation of exciting new recipes for cocktail mixes – ones that are a feast for the eyes as much as they are pleasing to the palate – and fun for those who take pleasure in them.

“The championships are also important events because they promote a healthy spirit of competition as well as collaboration, and this helps raise the bar on industry standards overall,” says Mr Prakit. They also encourage the adoption of responsible and ethical practices. Furthermore, the recognition granted creates pride in the bartending profession which in itself is an important aspect of the F&B and hospitality industries.

“The promotion of such activities is one way in which professional trade associations such as, the Thai Hotels Association, Thai Federation of F&B Management Clubs & Associations, and our ASEAN counterpart – the ASEAN Hotel & Restaurant Association – ensure that our members achieve a high level of readiness and are well-prepared for the launch of the ASEAN Economic Community in 2015,” says Mr Prakit.

Both the Thailand Bartender Championship 2011 and the ASEAN Bartender Finals for 2011 have attracted considerable interest and support in cash and kind from both the state and private sectors. Key supporters of both events include the Tourism Authority of Thailand (TAT), the ASEAN Hotel & Restaurant Association, Thai Air Asia, Diageo Moët Hennessy (Thailand), and Bangkok Exhibition Services (BES) – organizer of Food & Hotel Thailand 2011, a leading event for Thailand’s F&B and hospitality industries.

The Thailand Bartender Championship 2011 and the ASEAN Bartender Finals for 2011 have both been incorporated into the official programme of the 19th edition of Food & Hotel Thailand 2011 (FHT2011), a dedicated event for the hospitality industry organized by BES.

Billed as “Asia’s 5-Star Hospitality Event”, the 12,000-square-metre trade event is designed to fulfil the needs of Thailand’s growing hospitality industry and food service sector which includes over 100,000 restaurants and 5,000 hotels and resorts.

According to BES, more than 750 companies from around the world are expected to participate. These include pavilions from Japan, New Zealand, Poland, South Africa and the US. It is expected to attract more than 27,000 trade visitors from more than 60 countries. Over 89 per cent out of last year’s visitors (26,037 from 62 countries) have already confirmed their attendance.

“The Tourism Authority of Thailand has been a steadfast supporter of the Thai Hotels Association and Thai Federation of F&B Management Clubs & Associations in the organization of activities and events that help to establish new and higher benchmarks for the industry,” says Mr Suraphon Svetasreni, Governor of TAT. He notes that TAT has been a firm supporter of bartender championships in conjunction with F&B industry events through the years.

“We recognize the importance of promoting higher levels of professionalism and industry standards and strengthening the capabilities of all individuals working in the Thai tourism and hospitality industries,” says the TAT Governor. “This ensures that Thailand’s tourism industry remains highly competitive regionally and internationally. It strengthens the Thailand brand and establishes a positive perception of the destination among international visitors.”

Diageo Moët Hennessy (Thailand) Ltd., the leading importer and distributor of wines and spirits in Thailand, is a staunch supporter of bartender competitions in Thailand as well as around the ASEAN region and will be providing the alcohol for both contests.

Thai Air Asia will be sponsoring air travel for all contestants from ASEAN member countries as well as from around Thailand. Thai Air Asia is also sponsoring two return trip tickets for travel within ASEAN to be presented to the overall winner of the 8th ASEAN Bartender Championships.

True Vision (Plc), Thailand’s leading cable satellite television operator owned by True Corporation, is covering both events. Special segments featuring the bartender championships are to be aired on Travel Channel/Home and Food, TNN, TAN and True Inside.

The Thai Federation of F&B Management Clubs & Associations is responsible for staffing, coordination and logistical support.

According to Mr Boonrawd Bosereewong, THA Chairman of Special Activities, the Thailand Bartender Championship 2011 will feature two contest categories – Classic and Flair. The winner of the 2011 Thailand Bartender Championship finals will go on to compete in the ASEAN Bartender Finals for 2011.

Winners in the ASEAN Bartender Finals for 2011 will receive the following:

	The overall winner will be presented with a trophy and a cash prize of 25,000 Baht plus a token awarded by Dr Surin Pitsuwan, Secretary-General of ASEAN.
	The first runner-up will take home a trophy and a cash prize of 15,000 Baht awarded by Thailand’s Deputy Prime Minister and Minister of Tourism and Sports.
	The second runner-up will walk away with a trophy and a cash prize of 10,000 Baht awarded by the Governor of the Tourism Authority of Thailand.

The FHT2011 programme will also feature the following highlights:

	Thai Hotel Association Annual Congress
	FBAT Wine Challenge
	Restaurant seminar
	Housekeeping competition
	Thai Chefs Competition
	Hospitality and Retail Technology Asia, an exhibition showcasing the total IT solutions for the region’s fast-expanding hotel, retail and restaurant sectors.

Business Events: The Next Step of MICE in Thailand

ICCA CEO Joins TCEB Meetings Industry Forum

 Bangkok, 25^th August 2011: The Thailand Convention & Exhibition Bureau (TCEB) will hail new era in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry on Friday 2^nd September 2011. The TCEB-sponsored Meetings Industry Forum will be attended by Mr. Martin Sirk, CEO of the International Congress and Convention Association (ICCA);Mr. Sumate Sudasna, President of the Thailand Incentive and Convention Association (TICA); Mr. Thananchon Rojkittikhun, Department of Trade Negotiations, Ministry of Commerce; and high-level participants from government, Thailand’s private sector and associations.

 Mr. Akapol Sorasuchart said, “One of the key shifts in the MICE industry has been the rapid growth in the business events industry. Moving forward, we can anticipate continuing growth not only in corporate and association meetings, and in B2B and B2C trade shows, but also in other business events, including mega-events such as the World Expo or the Formula 1 Racing. It is because of the growing significance of business events such as these that we chose the theme for this forum – ‘Business events as the next step of MICE in Thailand.’

 “We expect this forum to accomplish three goals: first and foremost, to help stakeholders from both private and public sectors get acquainted with the latest market information and trends, to help enhance their business competitiveness and identify new business opportunities in an increasingly demanding environment.

 “This forum will also discuss the implications of AEC 2015 for the MICE business and, of course, Thailand’s bid to host the World Expo 2020 mega-event and its many expected benefits to our country. Without a doubt, AEC will bring major challenges and opportunities for Thailand’s MICE sector which is why the theme of this forum – “Business Events: The Next Step of MICE in Thailand” – was chosen in order to highlight the strategic retooling that is needed now if the industry is to sustain its future competitiveness within the AEC.

 “Thirdly, I hope the forum will serve to offer some more in-depth knowledge of the role and function of TCEB and the many different services we can offer the private sector. TCEB works closely with the industry and offers a wide range of financial, strategic and market support measures to support the MICE sector and also, of course, to promote and develop Thailand as an ideal and cost-effective global business events destination. Since TCEB was established in 2003, the industry has enjoyed double-digit growth; this year, we expect to welcome 720,000 business event travellers, who will create revenues of over 57.6 billion baht, or just over US$1.92 billion.”

 ICCA’s CEO Mr. Martin Sirk will talk about “Competitiveness in tomorrow’s global meetings industry is all about thinking both inside and outside the box.”

 ICCA’s CEO will make the case for why the competitive tools, strategies and mindsets that have served industry suppliers and destinations for well over the last two decades are simply not going to be adequate for the super-competitive environment that everyone will be facing over the next ten years, and will offer his thoughts on what strategic steps are needed to build long-term success. Brainpower will become the key asset as the meetings industry becomes ever-more recognised as a key component of the global “knowledge economy”.

 TCEB recently submitted to Cabinet its draft MICE Industry Policy, which incorporates a 5-year roadmap to further develop the industry. The Roadmap signals a change in direction – moving from MICE to business events – as the next phase in the industry’s evolution. TCEB projects business visitor numbers to increase by 75% by the year 2016, with revenues up by 87%. According to the 5-year Roadmap, the business events industry is poised to play an increasingly important role in Thailand’s broader economic growth. At present, the industry accounts for 9.13% of total tourism revenues but this share is expected to grow to 18.35% – 130.92 billion baht – by 2016.

 In conclusion, Mr. Akapol commented “Mr. Sirk has a wealth of knowledge and experience at a global level. We actually indebted to him for agreeing to join this event and to share with us some of the latest issues and trends in the global meetings industry. Having seen Thailand’s potential and readiness to host mega-events such as the World Expo 2020, we are confident that ICCA will be happy to support Thailand as AEC’s meetings industry hub”.

 The Meetings Industry forum 2011: Business Events: The next step of MICE in Thailand will be held on Friday 2^nd September 2011 at Paragon Cineplex Cinema 6, Siam Paragon, Bangkok, Thailand. 

BOI-TCEB to host CEO Forum at BOI Fair 2011

World Expo 2020 Pavilion promotes Thailand as destination for investment and MICE events, and confirms Thailand’s potential to host World EXPO 2020

Bangkok: August 2011 – Thailand’s BOI Fair 2011 will showcase the latest technologies of the future, and also features a summit of over 300 business leaders from around the world, including international organizations such as UNCTAD and ASEAN. Participants attending the CEO FORUM will discuss the investment environment in Thailand and opportunities in the new global landscape. Also, at this year’s BOI Fair, the EXPO 2020 Pavilion will serve as a springboard to launch further developments in Thailand’s bid to host the World Expo 2020. The pavilion will help raise awareness and mobilize public participation in bringing this mega-event to Thailand.

Announcing the BOI Fair 2011 “Going Green for the Future”, Dr. Atchaka Sribunrueang, Secretary-General of Thailand’s Board of Investment (BOI), revealed that the event – to be held on 10-25 November 2011 at Impact Muang Thong Thani – will be a joint effort between the BOI and the Thailand Convention & Exhibition Bureau (TCEB). TCEB is the main state agency responsible for promoting Thailand’s international conference industry. The two agencies have joined hands to convene the CEO Forum on 10 November 2011, the opening day of the BOI Fair 2011.

This year’s CEO Forum for business leaders from around the world is considered as the flagship event of the BOI Fair 2011. Apart from its importance in facilitating dialogue and building linkages among business and government leaders, the event offers a superb opportunity for the government to build investor confidence both domestically and internationally. In particular, the CEO Forum and the “Going Green for the Future” theme of the BOI Fair are expected to stimulate increased FDI flows into Thailand, especially in sectors contributing to sustainable development.

Keynote speakers at the CEO Forum will include leaders of international organizations and top executives from Thailand’s leading companies and multinational corporations, including Dr. Supachai Panitchpakdi, Secretary General of UNCTAD; executives from Minebea Group of Companies, Japan; Dow Chemical Co. (USA) as well as Mr. Karn Trakunhun, President of the Siam Cement Group; senior representatives of companies investing in Thailand, and many leading banks.

In addition, BOI will organize an Honorary Investment Advisor (HIA) meeting for the first time, to be held on 9 November 2011. This will serve as a forum for Thailand’s government leaders to discuss BOI’s 5-year investment promotion strategy with renowned global experts.

Mr. Akapol Sorasuchart, President of Thailand Convention & Exhibition Bureau (Public Organization), said, “TCEB is delighted to join the BOI in organizing this HIA meeting and CEO Forum as part of our mission to promote the hosting of international MICE events by our public sector. It is also one of the major objectives of TCEB’s “Believe in Thailand” campaign, which was launched last year. TCEB joined with BOI in creating a forum for the world’s top corporate executives and foreign investors to meet with government leaders, policymakers and leaders of Thailand’s private sector. In addition to promoting investment in Thailand, the event represents an important opportunity to build investor confidence. The world’s top executives will see for themselves Thailand’s potential and readiness as an ideal destination for international MICE events.”

Thailand is an ideal MICE destination for four main reasons: – 1) Thailand’s long and successful track record and strong professional expertise in organizing world-class MICE business events; 2) Superb infrastructure, accommodation and facilities; 3) A diverse choice of event venues in major cities (including Bangkok, Chiang Mai, Phuket, Pattaya and Cha-am), and the exclusive attractions of Khao Yai, Hat Yai, Samui, and Kanchanaburi; and 4) a wide range of business opportunities creating additional added value and investment.

As co-organizer of the HIA Meeting and CEO Forum, TCEB has provided funding for the meeting, including speaker fees, and will also host a number of other major activities, such as luncheon and a reception dinner for 300 top executives and investors both from Thailand and from around the world. Also, TCEB’s marketing strategy will focus on participants at the event in order to build investor confidence and attract corporate MICE events from around the world to Thailand. It is also an opportunity to present Thailand to global CEOs through TCEB’s plans for promotional activities, such as roadshows and familiarization trips.

Mr Akapol added, “The highlight of the 2011 BOI Fair is the launch of the EXPO 2020 Pavilion. The aim is to showcase Thailand’s candidacy to host the World Expo 2020 mega-event to the public. Under the theme ‘Redefine Globalisation – Balanced Life, Sustainable Living’, the 2,000m2 Pavilion will offer an overview of the World Expo event itself, as well as Thailand’s history with the World Expo 2020, and a launch of the concept masterplan. The event will feature a ‘nightshow’ with spectacular special effects every evening. We anticipate the Pavilion will attract over 107,000 visitors over the 16 days of the event.

TCEB has also extended an invitation to Mr. Vicente Gonzalez Loscertales, Secretary General of the Bureau of International Expositions (BIE), Paris. Mr. Loscertales will join the evening welcome banquet on 9 November, and will deliver a special keynote address on the topic “Innovation, Economic Impact and Investment Opportunities from the World Expo” to the audience of senior executives that will join the CEO Forum, including leaders of the Board of Trade, Federation of Thai Industries, members of the Thai Chambers of Commerce, and the Stock Exchange of Thailand. TCEB has also invited Mr. Loscertales to preside over the official opening of the EXPO 2020 Pavilion. As part of the itinerary for Mr. Loscertales’ visit to Thailand, TCEB has also organized a visit to Ayutthaya, the proposed host of the Expo 2020, in order to experience the Loy Krathong celebration and see the province’s potential and readiness to host the World EXPO 2020, on 10 November. Mr. Loscertales will also meet with representatives of the new government.

“The EXPO 2020 Pavilion is the perfect springboard to announce Thailand’s readiness to host the World Expo 2020 to a global audience of very high caliber. It is also a chance to establish the World Expo 2020 as not only a part of the national agenda for our government, but also as a part of the hearts and minds of all Thai people. The Expo 2020 must be an Expo that belongs to the people. Right now, we feel that Thailand has a good chance of winning this bid to host the event, especially if we work together. In particular, we have very strong government backing, and, compared to the other countries who have declared their intention to bid, we have made excellent progress,” Mr. Akapol concluded.

The BOI Fair 2011 will take place from 10-25 November 2011 at IMPACT Muang Thong Thani. The CEO Forum will be held on 10 November at the Diamond Ballroom, Hall 9, whilst the EXPO 2020 Pavilion will be situated next to the lake at No. P 71-74. The TCEB exhibition booth will be located in Challenger Hall 2, where TCEB’s activities and Thailand’s MICE Industry will be showcased in a 500m2 exhibition booth. The booth will feature TCEB’s key strategies and initiatives, including promotion of domestic MICE events (D-MICE), Creative MICE, and including the full range of support services that TCEB offers to the MICE industry in Thailand.

Thailand Names ‘Hua-Hin’ as its ‘LUXURY MICE’ Destination to the World

TCEB conducts “Connection Plus 2011”to endlessly inspire success with a ‘chic & charming’ MICE destination.

Bangkok/ Hua Hin– Successfully positioning the Thai MICE industry on the world stage,
the Thailand Convention and Exhibition Bureau, (TCEB), today announced “Hua Hin” as one of the five carefully selected luxurious destinations, in its latest MICE marketing initiative, especially designed for untapped niche markets. This is in parallel with the bureau’s ‘Connection Plus 2011’ programme. Boasting sparkling beaches and an energetic vision, Hua Hin truly embodies its status as one of the country’s favorite beachside destinations by royalty and members of the Thai elite, as well as offering first class infrastructure and accommodation. TCEB is confident the new ‘Luxury MICE’ campaign will help add 15-20 per cent growth to the overall MICE industry in Thailand, or an equivalent of 129 million USDin 2011.

Hua Hin, among other selected cities including Bangkok, Chiang Mai, Phuket and Samui, promises to provide a truly captivating experience, high standards and unspoiled natural landscapes. Known today for its quiet beaches, quaint towns and charming heritage, Hua Hin’s infrastructure and accommodation is some of the best in Thailand. Hua Hin boasts more than 11,000 hotel rooms, with venues for business events that can accommodate up to 5,000 guests. The town is conveniently located just two and an half hours drive from Bangkok. Hua Hin also boasts an airport, which is served by a growing domestic network.

Mr Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau, revealed at the Connection Plus 2011 that, “Thailand’s MICE industry has offered endless possibilities and inspired success for both business and leisure travellers for a long time. In 2011, the country turned another page in its service history by lifting its status and moving into the luxury destinations category. This shift was due to an adjustment in global trends; in 2011, the global meetings industry will see a gradual shift to high-end meetings. Thailand is in the position to offer luxurious destinations and services for a reasonable and competitive price.”

Despite the global financial crisis and domestic political situation, Thailand has outshone competitors with its leadership position as ASEAN’s top trade fair destination for five consecutive years, according to market research conducted by UFI in 2010. This is partially thanks to positive factors including increasing foreign confidence, which was boosted by the government-backed project ‘Believe in Thailand’ in order to assure the readiness of all Thai MICE stakeholders. Since the launch of campaign, the bureau has noticed an upwards trend in the Thai MICE industry recovery. It also foresees a paradigm shift in luxurious MICE activities, which resulted in the introduction of the exciting ‘LUXURY MICE’ campaign in 2011.

 At the Connection Plus 2011 Familiarization Trip, all participating delegates will receive first-hand experience of sophisticated LUXURY MICE offering including the luxurious accommodation, award-winning MICE facilities, as well as five stars attractions. In addition, more than 150 delegates will join hands in a Corporate Social Responsibility programme to raise awareness of the importance of education by helping to build a sustainable clay classroom for a local school and underprivileged students in Hua Hin, Prachuab Kirikhan Province. The innovative initiatives and activities have been carefully selected to highlight Hua Hin as a world-class MICE destination in Thailand and an alternative to an already well-established city such as Bangkok.

In 2010, Thailand’s MICE industry enjoyed overall growth of 15 per cent year-on-year, with more than 679,585 MICE visitors from around the world. This year, TCEB expects to welcome 720,000 MICE visitors to Thailand, generating 1.9 billion USD in revenues

“Along with the Thailand’s readiness and award-winning facilities, we are confident that the brand new initiative will help us to achieve our targets for 2011 and exceed the ‘LUXURY MICE’ expectations of all our visitors. This campaign also reflects our commitment to further the Thai MICE industry as a whole and to leverage our capacity to meet international demands, and to promote ASEAN as the world’s most preferred MICE destination,” Mr Akapol added.

Hua Hin is one of Thailand’s most celebrated beach resort towns, frequented by Thai Royals and elite members of society, and situated approximately 200 kilometres south of Bangkok. Located in Prachuap Khiri Khan Province, visitors to Hua Hin can enjoy a wealth of satellite attractions, luxurious accommodation and award-winning facilities. The prestigious city also plays host to the full-time residence of His Majesty the King of Thailand.

In addition, Thailand recently revealed its candidature of Ayutthaya as the site for World Expo 2020. Thailand’s proposed theme for the 2020 Expo is “Redefine Globalisation: Balanced Life, Sustainable Living.”

Thailand Encourages Indonesians to Maximise Businesses in ASEAN through its 5 Key Trade Shows

TCEB initiates collaboration through exhibition platform aiming to create long-term mutual economic benefits between Thailand and Indonesia

19^th July 2011 – The Thailand Convention & Exhibition Bureau (TCEB) organised a business forum entitled “Maximise Your Business Opportunity in ASEAN through Thailand’s Champion Trade Shows” aiming to attract Indonesian visitors at its five ‘champion’ trade shows being supported by the bureau. It aims to enhance awareness of business opportunities in Thailand and open the door to the ASEAN market through the country’s exhibition platform. On this occasion, Thailand and Indonesia saw agreements in exhibition industry with an aim to create long-term mutual economic benefits.

The symposium is part of TCEB’s support of Thailand’s exhibition industry under its ‘Better the Best’ campaign, which is being implemented for the second consecutive year. Aiming to emphasise the readiness of Thailand for ASEAN integration in 2015, the efficiency and capacity of the nation will be shown through the exhibition of “champion shows”.

Ms. Supawan Teerarat, Director of Exhibitions at TCEB said, “Last year, the Better the Best campaign successfully generated more than US$2,281 million in economic value through business negotiations concluded by participants of the events. This year, TCEB is continuing with the campaign and is providing maximum support to the five trade shows including Bangkok International Gift Fair & Bangkok International Houseware (BIG + BIH), METALEX, Propak Asia, Renewable Energy Asia and VIV Asia which have total trade value as high as US$146.8 million. Likewise, we also aggregate Thai Exhibition Association with ASPERAPI here today at the Forum with an aim to bridge and cultivate relationship with Indonesian association and business partners as well as to share knowledge and experience of development of exhibition industry in Thailand and region.”

Each show under Better the Best campaign is considered the crème-de-la-crème of its own industry and has already grown to become the regional leader in its category when considering the number of visitors, average fair size and average annual revenue it generates.

Indonesia ranks Thailand’s third largest trade partner in ASEAN and eighth largest trade partner in the world. Thailand’s total trade with Indonesia in 2010 was valued at US$ 13.02 billion, around 54 per cent increase from 2009. Indonesia is amongst the top five countries that send the highest number of visitors to attend the trade show in Thailand in 2010.

“With the economic integration and free-trade agreement expected to be completed in 2015 following the ASEAN Economic Community (AEC), Thailand will be at its center to see the development of markets and expansion of the economy through exhibitions. This year, TCEB will direct the operation of Better the Best towards the initiation of deals between foreign buyers and exhibitors. To begin with, the ASEAN+6 countries will be targeted. The holding of events will definitely promote and increase trading potential and investment between Thailand and Indonesia through exhibitions that will eventually generate mutual growth for our industry,” added Ms. Supawan.

With TCEB as a facilitator, today Thailand and Indonesia see collaboration in exhibition industry with an aim to enhance long-term economic relationship between the two countries.Memorandum of Understanding was signed between the Indonesia Exhibition Companies Association (ASPERAPI) and Thailand Exhibition Association (TEA) to establish business collaboration between Thailand and Indonesia’s exhibition industry.

Furthermore, in order to provide valuable experiences while attending Thailand’s trade shows, TCEB is offering visitors a promotion under the Extra Night, Extra Smile campaign. Visitors from Indonesia can enjoy one night complimentary stay at the trade show organizer’s appointed hotels when staying minimum of 2 nights to visit the show. Additionally, Thai International Airways, TCEB’s strategic partner, has also offered MICE promotion for Indonesian business travelers to visit the shows in Thailand. Other privileges in transportation, shopping and a line-up of entertainments throughout Bangkok are also in place to maximise exhibition visitors’ experiences in Thailand.

In addition, TCEB also introduced another marketing campaign called “100 A-HEAD”for travel agents, trade associations and Chambers of Commerce. TCEB will provide support of US$ 100 for bringing group of at least 15 visitors to attend trade exhibitions in Thailand. To apply for these two campaigns, please visit www.tceb.or.th/exhibitions

At present, Thailand’s exhibitions industry continues to lead rivals in ASEAN through its 80 events each year, ranking Thailand above competitors in the region. Thailand’s leadership of the ASEAN exhibitions industry also extends to other aspects, such as exhibition space, which combines to be up to 466,500 square meters each year, and average fair size, totaling approximately 6,220 square meters per exhibition. 

TAT FINALISES MARKETING ACTION PLAN 2012, TARGETS 19 MILLION VISITORS IN 2012

Bangkok, July, 2011 — The Tourism Authority of Thailand (TAT) has approved a strategic plan to drive tourism growth in an era of unprecedented change in the global operating environment and regular occurrences of unpredictable external factors.Also agreed at the TAT’s annual Marketing Action Plan 2012 (MAP) meeting held between 23-26 June 2011 was a marketing plan that will take advantage of emerging opportunities in a world of changing demographics and technological innovation.

According to Tourism Authority of Thailand Governor Mr Suraphon Svetasreni, “Responding to constant and incessant change has become our biggest challenge. As the country’s primary tourism marketing agency responsible for driving growth in one of Thailand’s most important socio-economic sectors, we spent the entire meeting trying to identify ways of ensuring an effective and efficient marketing plan.”

He said the TAT has set a 2012 target of 19.5 million international tourist arrivals, generating approximate revenue of 760 billion Baht (24.85 billion USD) increasing around 9 per cent above 2011. The target for domestic tourism is 93 million trips with revenue of 453 billion Baht (14.70 billion USD).

For the year 2012, TAT will still use the successful “Amazing Thailand Always Amazes You” theme, to build up the country’s strong brand and positioning as a destination that offers a unique culture, a wide variety of experiences to visitors and to reinforce the many aspects of “Thainess” that are so appealing to visitors from all over the world.

After discussing ways to adapt and adjust the plans in accordance with changes in the underlying conditions and the frequent occurrence of global and local crises, the six strategies were identified as thus:

1) Promote balanced tourism in various dimensions, 2) generate sustainable growth for tourism income, 3) strengthen and sharpen Thailand’s brand image, 4) develop tourism in line with a creative economy, 5) develop stronger and more effective partnership networks, and 6) optimize internal management.

Under the broad strategic umbrella, the TAT has identified eight specific marketing opportunities: 1) Expanding the high-income market, 2) expanding niche customer-segments, 3) encouraging repeat travellers, 4) attracting new markets, 5) helping potential partners with win-win projects, 6) enhancing use of IT media applications, 7) helping products and services to attract quality tourists, and 8) increasing the capacity of industry stakeholders to deal with change and tap new opportunities.

Some of the specific activities that will be carried out to achieve these plans include the following:

1. Expanding niche markets: Create awareness amongst and offer products to niche market customer segments; such as, honeymooners in the European market, couples seeking romance in the Asian market, and the health and wellness sector in the American market.
2. Attracting new markets: Expand the number of first-time travellers to Thailand in both the traditional and emerging source market countries. This will include the expanding female workforce in the Asian markets and the senior citizens group in Europe and America.
3. Using IT media applications: Optimise the use of digital media to reach customers at any time and any place. The TAT will use digital media to reach and develop more powerful relationships among Thailand’s brand and customers. In addition to the consumers, B2B online activities will also be stepped up to bring buyers together with sellers.
4. Stimulating domestic travel: Actuate the concept of travel with a “New Heart for a Sustainable Thailand”. The TAT hopes to shift the perception of Thai travellers and tourism owners and operators alike to a new awareness that will lead to sustainable tourism. The core tourism values that the TAT aims to build are to get domestic travellers to better appreciate Thailand’s culture, environment and heritage.
5. Stimulating intra-regional travel: Expand the traditional channels of distribution into more online media that will help promote travel between the various regions and sub-regions; such as, ASEAN Economic Community (AEC) using Thailand as a hub.
6. Organising activities to encourage better care and preservation of tourist attractions: To appeal to the growing market of environmentally-conscious travellers, the TAT will undertake campaigns to enhance the environmental sustainability of a number of rapidly growing destinations; such as, Koh Samui and various provinces in North and Northeast Thailand.
7. Create activities for educational travel: This will focus on the learning experience of visiting Thailand’s historical spots; such as, the ancient kingdom of Ayutthaya, environmental spots like the mangrove forest in Chanthaburi province, prehistoric spots in Kalasin and Khon Kaen provinces, and cultural events; such as, the “International Candle Festival” in Ubon Ratchathani.

This year, domestic tourism will be a major focus of attention with stepped-up efforts to enhance the fun and appeal of travelling within the country. This will involve boosting the image of domestic travel, organising specific activities to promote it, publicising the many new emerging products and services that deliver value for money, and using domestic travel as a means of building national identity.

Mr Suraphon said, “In spite of all the changes taking place globally, the TAT still has many opportunities to increase visitor arrivals. We can see many positive factors; such as, continuing economic growth in many countries particularly in this region, the positive effect of people who do not cancel their travel plans but merely change their destinations in the event of unpredictable natural phenomena, and the progressive liberalisation of economic growth and transportation in the ASEAN region.

“In addition, Thailand continues to have a number of unique selling points in terms of a variety of tourist attractions, as a shopping paradise and for online marketing. These factors will help us to reach our targets.”

Mr Suraphon also said he was optimistic that the national elections in Thailand would generate a positive impact. “We are grateful to the private sector industry associations for inviting the Thai political parties to present their ideas and policies on tourism promotion. This was of immense help because it allowed all the political parties realise the importance of tourism for nationwide social and economic development.

“I am confident that no matter which government is formed after the elections, the importance of tourism will remain a vital part of any future national development platform.”

euromic Expands into Asia with New DMC World Affiliate in Thailand

Brussels, June 30, 2011 – euromic, the premier international consortium of companies specializing in MICE travel and destination management, recently announced that it has added a new World Affiliate in Southeast Asia, CDM – Creative Destination Management of Thailand. The company, which has been operating top-quality programs in Thailand since 1988, will be officially inducted into euromic on July 1, 2011.

“euromic is thrilled to welcome a Thai World Affiliate as we expand our roster of unique and exciting destinations for MICE travel,” says Mr. Giancarlo Carrera, President of euromic. “CDM – Creative Destination Management’s experience, imagination, expertise and local influence are sure to be of great value to our association and the travel planners we work with.”

With the pulsating capital city of Bangkok, the white sun-drenched beaches of the south and rugged tropical rainforest of the north, the Kingdom of Thailand offers a wide variety of exceptional travel programs. Thailand possesses a reputation for exotic locales and beautiful scenery in addition to providing excellent value for accommodation, experiences and services – making it an excellent choice for planners wanting to motivate within budget. The country also features 63 land and marine national parks, 32 wildlife sanctuaries, many Angkor period sanctuaries and the World Heritage Sites of Ayutthaya and Sukhothai, among others.

Meeting and convention facilities are readily available throughout the country and there are international airports at Phuket, Hat Yai, Chiang Mai and Bangkok. In addition, CDM – Creative Destination Management can coordinate programs with local operators in the neighboring destinations of Myanmar, Laos, Cambodia and Vietnam.

“euromic’s membership includes many highly regarded DMCs and we are honored to become a part of the association,” says Mr. Sumate Sudasna, Managing Director of CDM – Creative Destination Management. “We look forward to welcoming many more visitors to the beautiful country of Thailand through this alliance.”

Do You Have What It Takes To Be an Anantara’s Roving Elephant Reporter?

Ensuring that the King’s Cup Elephant Polo Tournament (Sept. 4-11, 2011) celebrates its tenth anniversary from a truly unique point of view, Anantara Hotels, Resorts & Spas is launching an international youth competition to search for a Roving Elephant Reporter aged between 7 and 15.

Created to cover the larger than life games from a perspective that has never been seen or heard before, the young winner will become a media star in the making as they report on the week long event and much, much more, as well as enjoying an all expenses paid seven night stay at Anantara Hua Hin Resort & Spa, Thailand, with an accompanying adult, including return air fares.

The winner of Anantara’s hunt for a Roving Elephant Reporter will become a star of the ele polo circuit, delivering international coverage of the captivating games from a VIP pitch-side seat. Exclusive interviews with Cherry the Elephant Vet and Director of Elephants, John Roberts, will allow the Roving Elephant Reporter to investigate behind the scenes with Anantara’s most experienced elephant gurus. In addition to commentating and meeting the pros, an audience that includes the almighty All Blacks rugby players, and perhaps even a member of royalty, will also offer chances for celebrity spotting.

Beyond the gripping trunk to trunk action on the field and famous spectator faces, the Roving Elephant Reporter will explore the Hua Hin area to report on journeys rich with local discovery. In a series of signature excursions, Anantara’s presenter will visit the exquisite teak wood palace of love and hope – Maruekhathaiyawan – one of the oldest and most treasured royal palaces in Thailand. An elephant trek through a local vineyard will also invite the reporter’s parent to refresh their own adventurous spirit with an expert tasting session. A specially devised kid’s cooking class will see the correspondent master the art of one of the world’s most popular cuisines as they recreate simple Thai dishes that appeal to their tender palate. While a day spent playing in the gentle waves of Hua Hin’s long golden shore will round off the privileged press trip in Thailand’s royal seaside town.

To enter this elephantastic competition, simply submit/upload a short video lasting between one and two minutes to www.facebook.com/anantara

• Press “Like”;
• Go to ‘Share’ on the main wall
• Click ‘Video’, where you have a choice of recording a video with your webcam or uploading a pre-prepared video and tell us why you should be chosen as Anantara’s Roving Elephant Reporter.
• Alternatively, mail the CD to I Want To Be An Elephant Reporter, Anantara Hotels, 18^th Floor Berli Jucker House, 99 Soi Rubia, Sukhumvit Soi 42, Bangkok 10110, Thailand.

The contestant with the best video entry, as voted by our elephant experts will be invited to spend seven fun filled nights on a full board basis with an accompanying adult at Anantara Hua Hin Resort & Spa, including return flights, accommodation, daily activities and transport.

Tell the world your amazing elephant tales with Anantara as your guide.

Terms & conditions:

Contestants must be aged between 7 and 15 years

Videos must be between 1 and 2 minutes long

Contestants may be of any nationality, but present their video in English

Entries must be submitted by August 1^st

The competition winner will be announced on August 4^th, 2011

Must be available to participate in the tournament from Sept 4 – 11, 2011

Contact organizers for full terms & conditions

Larger Participation of Association Buyers and Corporate Travel Managers Expected at IT&CMA and CTW 2011

Industry engagement and enhanced programme credited for surge in registrations

Bangkok – Commitment to grow the event’s delegation of Corporate Travel Managers have paid off with over 100 professionals registered till date. This includes first-time participants across a variety of industry sectors from Germany, Italy and China.

The growing list of participating delegates include Corporate Travel buyers, influencers and decision makers from close to 50 corporations such as Accenture Service Pvt. Ltd, Agilent Technologies, Coach Shanghai Ltd, Corrs Chambers Westgarth, Cummins Power Generation(s) Pte Ltd, Deakin University, Emerson, Fidelity Business Services India Pvt Ltd, General Electric Int. Inc, HRG Sita (India) Pvt Ltd, Mazda Motors of New Zealand Ltd, Mercedes Benz, Sephora Cosmetics China, Standard Chartered Bank, Symantec Asia Pacific Pte Ltd and Australia, Tata Capital Limited and United Nations Children’s Fund (UNICEF).

Results have been credited to engagement efforts that earn the support of these Corporate Travel Managers. In early March, the first-ever Advisory Planning Committee for Corporate Travel World (CTW) was launched in Singapore, with the objective of driving CTW’s programme content and building the network of international Travel Managers. The committee comprises of influential travel managers from the Banking, IT, Entertainment and Governmental sectors.

“CTW 2011’s programme has been crafted to the needs and objectives of today’s Corporate Travel Managers. We want to continue establishing CTW as an industry-driven conference that the community wants to attend on an annual basis.” explained Darren Ng, Managing Director of TTG Asia Media – Organiser of IT&CMA and CTW.

Efforts to attract Association Buyers have also been ramped up this year. This includes a multitude of activities conducted by associations such as Australian Society of Association Executives (AuSAE), Canadian Society of Association Executives (cSAE), International Congress and Convention Association (ICCA) and The Asian Association of Convention and Visitor Bureaus (AACVB). The IT&CMA MICE Exhibition this year will offer a huge array of convention venues, hotels, destination management companies (DMCs) and convention bureaus that will be of interest to Association Buyers who are looking to organise Association Meetings & Congresses. Many of the networking functions offered at IT&CMA and CTW 2011 also welcome the attendance of these Association Buyers.

Industry engagement efforts will continue at the Preview Reception on 29 July 2011 at the newly inaugurated St. Regis Hotel in Bangkok. The exclusive preview and networking event will bring together local Association Buyers, MICE buyers and Corporate Travel Managers.

Registration for MICE buyers are also in line with expectations. More than 450 MICE buyers have already registered till date. 50% of them are new registrants representing 6 new countries: Bangladesh, Cambodia, Denmark, Latvia, Lebanon and Turkey.

On the IT&CMA exhibition front, more than 75% of the exhibition space has been sold. New comers include Starwood Hotels & Resorts, Hyderabad International Convention Centre, HPL Hotels & Resorts, Cox and Kings India, Park Hotel Group, Diners Club HK, Caravelle Hotel, Furama Resorts, UVI Holidays India, Wuzhen Tourism and Mission Hill China.

IT&CMA and CTW 2011 have drawn the attention of Media from around the world. Media registration have crossed the 100 mark, re-affirming this IT&CMA and CTW as the perfect platform for MICE exhibitors to gain international exposure.

TCEB inspires success for the world’s luxury MICE business with five ‘chic & charming’ destinations

LONDON/ United Kingdom: May 2011 – The Thailand Convention and Exhibition Bureau (TCEB) adds to the ‘Believe in Thailand’ campaign with its ‘Luxury MICE’ initiative, which is designed for a niche market. In this plan for market penetration, TCEB plans to expand its luxury presence with five splendid ‘chic & charming’ destinations comprising of Bangkok, Hua Hin, Chiang Mai, Phuket and Samui, that promise to provide a truly captivating experience, high standards and unspoiled natural landscapes. Beginning with the European market, the Bureau is confident that the initiative will add 15-20 per cent to Thailand’s MICE industry with the ‘Luxury MICE’ segment projected to contribute around GBP 80 million this year.

Thailand’s Meetings & Incentives industry has offered endless possibilities and inspired the success for both business and leisure for a long time. In 2011, the country turned another page in its service history by lifting its status and moving into the luxury destinations category. This shift was due to the change of the global trends; in 2011, the global meetings industry will see a gradual shift to high-end meetings. Thailand is in the position to offer luxurious destinations and services for a reasonable and competitive price.

Speaking at the Believe in Thailand: London Road Show, Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau (TCEB), revealed, “The change of the business traveller’s behavior drives our business. Thailand will always inspire and provide a unique experience for all kinds of business events. Apart from the successive ROI of every meeting and event, the business travellers will also seek more inspiration and expect more. This is the reason to present and market the “Luxury MICE” initiative to the global market, focusing first on the European market.”

Thailand has chosen five destinations in the country which traditionally have been popular meetings and incentives destinations and are well equipped to meet the needs of meetings participants and the industry. The five destinations have also been singled out because of their exclusive accommodation facilities, high-standard international facilities, unspoiled natural landscapes and luxury culinary delights. These are inclusive ofBangkok, Hua Hin, Chiang Mai, Phuket and Samui.

“In terms of the number, the luxury Meetings market grown continuously in Thailand over the past few years after the global economic recession. The visitors, especially from the long-haul markets, come in smaller groups for their meetings and incentives events but with more exclusivity and higher expectations. On average, the spending per head of Thailand’s meeting industry estimated at approximately GBP 1,240. With this initiative, we expect to increase the spending per head to up to GBP 1,625 per head. Altogether, we are confident that Thailand’s luxury meetings segment will contribute €90 million to the MICE industry,” added Mr. Akapol.

To promote the Luxury MICE segment, a series of activities have been set. Apart from promotion for recognition in the luxury market, the Bureau will conduct a Luxury Familiarization Trip, starting this June with the Russian market and again later this year, targeting the European region as a whole. All these programmes are set to offer the target audience a unique, exclusive and first-hand experience as well as the chance inspect the country’s luxury MICE products. Furthermore, the Bureau has integrated its promotion of this niche with its annual events, such as the ‘Connections Plus’programme, the yearly event during which Thailand hostskey buyers, corporate clientele and members of media. This year, Connections Plus is aimed at enhancing the global recognition of Hua Hin in terms of its readiness in MICE industry and the splendid landscape of the destination.

According to the statistic report, the Meetings and Incentives industries have the biggest share in Thailand’s MICE industry, accounting for 41%. Last year, Thailand welcomed around 79,797 European MICE visitors; Europe has long been one of the major markets for the Thai MICE industry. With the expectation of the 720,000 MICE visitor arrivals to Thailand in 2011, a total of 100,800 visitors are expected to be from Europe; a market share of 15% and an increase of 26% from 2010.

“Thailand has shown over the years that it is one of the best destinations for UK MICE professionals who are looking for diversity in their business events. UK is one of the Thailand’s key markets and accounts for around 10 per cent of total European MICE visitors to Thailand. For maximum UK market penetration this year, the Bureau is here conducting a Thai government-backed roadshow: “Believe in Thailand: UK Road Show 2011” to London and Manchester during 19-20 May, bringing 18 Thai MICE professionals to conduct their business and negotiate with UK buyers. In 2011, the market is expected to grow to 47 per cent accumulated – 10,600 UK MICE visitors – generating revenues of around GBP 13.2 millions,” concluded Mr. Akapol.

In addition, here in the UK, Thailand reveals its candidature of Ayutthaya as the site for World Expo 2020. Thailand’s proposed theme for the 2020 Expo is “Redefine Globalisation: Balanced Life, Sustainable Living.”

NO MEN ALLOWED!

Anantara Bangkok Sathorn Offers the Ultimate Girls Weekend

Ladies what do you do to enjoy pre wedding celebrations in style, re-unite with old school mates or simply relax with a break from the world with your friends? Anantara has the answer a “No Men Allowed Weekend Break” just for the girls.
Indulge and experience Anantara in the city with the perfect balance of adventure and pampering and of course, shopping in Asia’s most exciting cities – Bangkok! Anantara Bangkok Sathorn has tailored a program that will seduce the senses and provide the escape that you and your girlfriends deserve.
Upon arrival your very own personal Guest Experience Manager will be on hand to tailor your girl’s weekend to suit your every need. After you check in to your suite you and your girlfriends will enjoy a relaxing foot massage or jet lag facial treatment that will help immerse you into the fun filled days and nights ahead. This is followed by cocktails and champagne enjoyed around the poolside.
The following day, wake up to buffet breakfast enjoyed in the Sala next to the pool followed by a Senses Silk Massage – perfect to make the body relax and supple for the adventure of a hard days shopping.  Arrive in style in our chauffer driven BMW limousine or have some fun in the Bangkok’s tuk tuk – take your pick! Spend the afternoon giving your credit card a work out. Make sure you get that perfect dress for the big night out.
Back at the hotel the “Champagne Dressing Room” awaits – An additional shared suite set up with mirrors and a vanity area for everyone. The fridge will be stocked with your favorite drinks and your limousine waits to drive you and your friends to the hottest night spots around town.
The morning after, enjoy a facial to detox and reinvigorate followed by a light brunch that sees you ready for the day ahead.  Cultural tours abound in Bangkok and whether it’s Temples, Markets or Tigers – they are all here to see. So girls do you feel like a break? A Party? A Shopping Bonanza or simply a spa retreat in the city?  Anantara Sathorn Bangkok offers you the best girls weekend – a “No Men Allowed Weekend Break.” Prices start from BHT 13,000 per person based on twin share.

IMPACT plans hotels, entertainment complex

Paul Kanjanapas, managing director of IMPACT Exhibition Management, the operator of IMPACT Muang Thong Thani Exhibition and Convention Centre, said the company planned to build a four-star hotel featuring up to 400 rooms in IMPACT. The hotel will be managed by an international chain.

The company also plans to build a budget hotel, possibly of 80 rooms, in the same area, and an entertainment complex, as well as improving infrastructure, meetings rooms and facilities. It has already built a hotel with 380 rooms worth Bt600 million under management of Novotel. The hotel’s grand opening is set for May. It is expected to bring in revenue of Bt200 million in the first year of operation.

Moreover, it has subbmitted a bid to manage the new Government Complex in Chaeng Wattan. The government will announce the management firm today. The other two rivals are Centara Hotels and Resort and Miracle Grand.

Kanjanapas said the company planned a project development featuring a convetion centre and hotel in Makkasan, with estimated investment value of Bt6 billion. He added that the company invested Bt2 billion in 2010. mostly on new parking areas, a new entrance and lobby, and shops in the centre. Some renovations are continuing through this year.

Moreover, one more indoor parking buiding will be consturcted to accomodate 2,000 cars.

These moves are in keeping with its vision to be ranked among Asia’s top-five exhibition and convention centres in terms of customer satisfaction.

Thailand’s Exhibitions Industry Opens the Door to ASEAN Business Opportunities with 5 Key Strategic Sectors

TCEB uses ‘Better the Best’ initiative as a crucial engine to drive further economic growth

SINGAPORE/ 4^th May 2011 – The Thailand Convention & Exhibition Bureau (TCEB), in collaboration with Singapore Business Federation (SBF), organised a business symposium entitled “Opportunities in 5 Key Business Sectors in Thailand”. The function aims to enhance awareness of business opportunities in Thailand and open the door to the ASEAN market through the country’s key industrial sectors.

This symposium is part of TCEB’s support of the Thailand’s exhibition industry under its ‘Better the Best’ campaign, which is being implemented for the second consecutive year. Aiming to emphasise the readiness of Thailand for ASEAN integration in 2015, the efficiency and capacity of the nation will be shown through the exhibition of “champion shows” , which will be in turn boost the economy of Thailand as a whole. The campaign also aims to further support the image of “Bangkok as the Exhibition City of ASEAN”.

Speaking at the symposium, Mr. Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau, said, “Last year, the Better the Best campaign successfully brought in more than US$2,281 million in economic value into Thailand through business negotiations concluded by participants of the events. This year, TCEB is continuing with the campaign and is providing maximum support to the five core industries that are part of the national agenda: livestock and agriculture, gift and decorative items, renewable energy, machine tools and metal working, and packaging technology, which have a value as high as US$146.8 million.”

“Singapore is considered a key market for Thailand’s MICE industry. Thailand has welcomed a significant number of Singaporean MICE visitors over the past five years. Singaporean visitors represent around 10% of the total MICE visitors from Asia every year, and the number is expected to grow by a substantial 31% in 2011,” added Mr. Akapol.

Ms. Supawan Teerarat, Director of Exhibitions at TCEB, told the symposium delegates that: “We are present here today to offer business opportunities through 5 champion international trade fairs of Thailand – Bangkok International Gift Fair & Bangkok International Houseware (BIG + BIH), METALEX, Propak Asia, Renewable Energy Asia, and VIV Asia – to business visitors in Singapore. The exhibitions are set to meet international standards regulated by the Global Association of the Exhibition Industry (UFI). Some of the events were certified as UFI Approved Events, which endorses and enhances the international competitiveness of Thailand’s exhibitions industry in the global market. In turn, the image of Bangkok as the destination of international trade fairs for ASEAN is being emphasized.”

“All five events are the gateways to trade and investment in each industry. The events not only urge the economy of the country to grow in successive and sustainable ways, but TCEB also believes that the campaign will add a growth of 15-20 percent to Thailand’s MICE industry. The number of foreign buyers, exhibitors and visitors into Thailand is expected to total of 27,181 people, which is expected to generate revenues of more than US$74.3 million,” concluded Mr. Akapol.

“The economic integration and free-trade agreement expected to be completed in 2015 offers Thailand a golden opportunity in terms of the development of markets and expansion of the economy through exhibitions. This year, TCEB will direct the operation of Better the Best towards the collaboration at the Government-to-Government level, as well as with certain state offices, in a way that leads to the initiation of deals between foreign buyers and exhibitors. To begin with, the ASEAN+6 countries will be targeted. The holding of events will definitely promote and increase trading potential and investment between countries through exhibitions that will eventually generate growth for our industry,” said Ms. Supawan.

Support for international trade exhibitions and exhibitors is currently being provided by TCEB through a range of promotions and offers under the Extra Night, Extra Smile campaign. Visitors can enjoy one night complimentary stay at the trade show organizer’s appointed hotels when staying minimum of 2 nights to visit the show. Additionally, Thai International Airways, TCEB’s strategic partner, has also offered MICE promotion for Singapore business travelers to visit the shows in Thailand. Other privileges in transportation, shopping and a line-up of entertainments throughout Bangkok are also offered to maximise exhibition visitors’ experiences in Thailand.

According to the latest statistics compiled by UFI, the exhibitions industry of Thailand continues to lead rivals in ASEAN with total of value of 10,508 million Baht gained through 75 events, putting Thailand above competitors in the region. Furthermore, Thailand has maintained the leadership in the exhibitions industry of ASEAN in other aspects, such as the exhibition space totaling up to 466,500 square metros each year, as well as having eight exhibition venues which are well-recognised by UFI. Thailand is therefore a market with high potential for the international exhibition industry in ASEAN and has the potential to further grow as the leader in this region. When considering the income earned from exhibition-related activities, Thailand is currently number 4 in Asia, after Hong Kong, China and Japan.

TAT SHOWCASES THAI HOSPITALITY FOR MEMBERS OF THE NEWS MEDIA AT “PUBLISH ASIA 2011″

Bangkok, April 27, 2011 — The Tourism Authority of Thailand (TAT) is making a major contribution to Thailand’s MICE sector as a Platinum sponsor for “Publish Asia 2011,” the most significant event in the Asia-Pacific media industry. The TAT will also be official host of the event’s welcome reception on April 27.
Publish Asia 2011, which is being held by the World Association of Newspapers and News Publishers (WAN-IFRA), takes place from April 27 to 29, 2011, at the Shangri La Hotel in Bangkok. More than 400 top management in the media sector in 34 countries including CEOs and COOs, as well as editors and reporters, are expected to attend the event.

“Our key role is to promote Thai tourism, and the TAT places as much importance on conferences and business meetings as we do leisure travel. Delegates to events such as Publish Asia 2011 enjoy being introduced to our local culture and attractions, and often come back to Thailand later for a holiday with their families,” said TAT Governor Suraphon Svetasreni.

The TAT will showcase Thai hospitality on the first day of Publish Asia 2011 by hosting a reception on the 36th Floor of Chatrium Suites, which offers a panoramic view of the Chao Phraya River that runs through the middle of Bangkok. Delegates will travel along the busy waterway from the Shangri-La Hotel to the reception venue by boat.

“We will also encourage the delegates to explore other parts of Thailand. The country has many other large cities and attractive locations where they can enjoy many aspects of Thai culture. With all it has to offer to both tourists and business travellers, we look forward to showcasing Thailand as the perfect meeting venue for international conferences in the future,” added Governor Suraphon.

Thailand Rolls out Red Carpet to Welcome Largest “Mega-event” of the Year

TCEB Extends Its Support to Herbalife Asia-Pacific Extravaganza 2011

Bangkok – The success of the ‘Believe in Thailand’ campaign secured by the Thailand Convention & Exhibition Bureau or TCEB has paved the way for Thailand’s preparations to host Thailand’s largest Mega-event of 2011. TCEB has provided its support to ‘Herbalife Asia Pacific Extravaganza 2011 – Bangkok ‘ assorted by Herbalife International (Thailand) Ltd from 6-8 May and will extend a warm welcome to more than 25,000 Herbalife executives and independent distributors from 13 countries across the Asia Pacific region.

Mr. Akapol Sorasuchart, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, revealed that “This year Thailand is honored to host ‘Herbalife Asia-Pacific Extravaganza 2011 – Bangkok’, which last year was held in Korea. This reflects the international community’s strong and continuing confidence in Thailand, to which TCEB contributed through its ‘Believe in Thailand’ campaign, communicating the key message: “Thailand inspires your business success.’

“This Asia Pacific regional meeting: ‘Herbalife Asia Pacific Extravaganza 2011 – Bangkok’ will be held on 6-8 May 2011 at BITEC Convention and Exhibition Centre, attracting Herbalife executives and independent distributors from throughout the Asia Pacific, including Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. The event aims to strengthen the Herbalife business across the region.

“This year’s ‘Herbalife Asia Pacific Extravaganza 2011’ event is considered a MICE ‘Mega Event’ and will be Thailand’s largest MICE event of 2011″, Mr Akapol added. “The event is expected to attract over 25,000 Herbalife International executives and independent distributors from across the Asia-Pacific region, generating more than US$50 million (1,560 million baht) in anticipated revenues for Thailand. Total projected MICE industry revenues for 2011 are expected to reach US$1.86 billion (57,600 million baht) with up to 720,000 MICE travelers MICE visiting Thailand this year. Therefore we regard the success of this event as an important landmark for Thailand, demonstrating our country’s unique potential and capabilities to host major international business events.”

Mr. William Michael Rahman, Senior Vice President and Managing Director for Asia Pacific, Herbalife International Limited said: “Herbalife Asia Pacific Extravaganza 2011- Bangkok’ is a key training seminar for Herbalife worldwide, giving our distributors an unique opportunity to receive training in business and marketing strategies. If is also a forum for exchanging success stories and a chance to meet personally with senior Herbalife executives and contribute to building an overall business model to work and succeed together.

“This is the fifth time that the Herbalife group has chosen Thailand to host this flagship annual event, signaling the country’s importance as a strong and growing market for Herbalife, and underscoring Thailand’s readiness and potential in terms of dedicated convention and exhibition centres, world-class infrastructure and facilities, and of course, Thailand’s unique culture, hospitality and world-renowned cuisine. All of these factors, as well as Thailand’s diverse tourism opportunities, contribute to the selection of Thailand as a destination for our events, and to the large numbers of delegates we see in our events held here.

“This year we expect more than 25,000 Herbalife Independent Distributors from 13 countries in Asia Pacific to join this important meeting, to participate in activities aimed at inspiring independent Herbalife distributors and strengthening their business. Throughout the event’s 3-day duration, meetings for members from supervisor to advanced levels will be held to share the experiences of Herbalife leaders (‘Herbalife Idols’) in building successful Herbalife businesses, including a Herbalife-style day, and ending with a gala dinner party. We see this also as a reward to all Herbalife distributors for all their hard work and dedication throughout the year” Mr. Rahman said.

TAT HOSTS VISIT BY INTERNATIONAL FILM DIRECTORS TO HIGHLIGHT THAILAND’S ADVANTAGES AS A FILMING DESTINATION

Bangkok, March 27, 2011 — The Tourism Authority of Thailand (TAT) is continuing to promote the country as Asia’s leading shooting location as well as maintaining the momentum of filmmaking activities by inviting 23 foreign film industry leaders to visit Thailand. They will explore potential filming locations and facilities in the country’s central, northern and southern regions. TAT wants to ensure the film directors are familiar with the variety of landscapes Thailand offers and the comprehensive support infrastructure available for movie production.

Film directors from China, Hong Kong, India, Japan, Korea, Malaysia, Russia, Sweden, the United States and Vietnam will spend the week of 27 March 27 to 3 April 2011 travelling from northern to southern Thailand. They will observe the country’s culture and lifestyles along with natural attractions; such as, mountains, beaches and islands. The film directors will also visit support infrastructure including lab facilities, recording studios and other service providers. A highlight of their trip will be a meeting with leading Thai film directors.

According to statistics from the Thailand Film Office, in 2010, the number of foreign film productions in Thailand grew by 16% while the value of these productions grew by 108%. A total of 578 foreign film crews shooting feature films, television series, documentaries, advertisements and music videos were on location in Thailand, generating revenue of about US$ 62 million (approx. 1.87 billion Thai Baht).

“While we reach millions of potential visitors through our regular marketing campaigns, films are a great way to highlight Thailand’s natural beauty and attractions. They can generate great interest in Thailand, with lasting memories related to these films. This strengthens the Thailand brand and encourages people to make their first visit, or come back again,” said TAT Governor Suraphon Svetasreni.

Among the hundreds of crews that filmed in the country last year, Thailand welcomed teams for Hollywood productions of “Mission Impossible” and “The Scorpion King 3.” In addition, to its natural attractions and varied landscapes, Thailand has the advantage of a solid infrastructure for both pre- and post-production including skilled people for audio visual effects, advanced equipment and qualified workers, as well as tremendous value for money. Domestic film and digital production in Thailand are also expanding under the government’s drive to develop a creative economy.

The Thai government has increased its support for the film sector. In November 2010, the Thai Cabinet agreed to waive fees for shooting permits on government-owned properties including national parks supervised by the Wildlife and Plant Conservation Department; along with properties under the Royal Forestry Department, Royal Irrigation Department, Fine Arts Department, Treasury Department, State Railway of Thailand, and Suvarnabhumi International Airport. This fee waiver will remain in effect until the end of December 2011, except for national parks, for which the fee waiver policy will expire on 1 December, 2011.

In 2011, TAT expects to maintain 9% growth in income from foreign tourists, with the number of international arrivals expected to reach 16.5 million by the end of this year. With Thailand’s strong domestic and international appeal as a filming destination, the country should remain at the forefront in this region.