Brighton continues evolution of its MICE product

Share this

With 2010 set to be the year meetings make a comeback, VisitBrighton announces a series of development plans to be undertaken by some of its partners.

“We are delighted to announce that several of our most prestigious venues will look to develop and evolve their meeting, event and conference facilities over the coming year, further enhancing the destination’s already substantial MICE product,” comments Darren Johnson, Convention Bureau Sales Manager, VisitBrighton.

One of the destination’s most popular venues; ‘The Brighton Centre’ has recently been awarded almost £1million of additional funding to improve its visitor experience. The redevelopment plans will focus on improving the public areas of the venue, which will include an upgrade to the existing breakout areas and the addition of alfresco coffee shops. The conference centre’s Skyline restaurant will also benefit from the funding as well as new signage throughout and a significant investment in the furniture and furnishing over the coming year.

The largest banquet and conference facility to be built in Brighton & Hove since 1992 has also been planned. This comes as part of the Sussex County Cricket Club £8 million development designed to drive the club’s non-match day facilities. The development will be phased over two years. Phase One is due to be completed in April 2010 and will include the new banqueting and conference facility. Phase Two will see new builds of the South and South West stands and redevelopment of the member’s pavilion increasing the capacity of the two current rooms and creating a new cafe/bar/private reception room in the old stables.

READ ALSO  Angola to take center stage as the Host Country of ITB Berlin 2026

Capitalising on the influx of smaller meetings coming to the city, Brighton Dome has partnered with myhotel Brighton for the launch of its fully equipped meeting space for less than 100 delegates in February.  The Hilton Brighton Metropole will also announce the completion of its refurbishment of all 75 sea-facing bedrooms this month, which feature completely uninterrupted views of Brighton’s cosmopolitan seafront. Another hotel which has undergone recent refurbishments is The Thistle Brighton. The hotel’s meeting facilities, a selection of its bedrooms, The Promenade Restaurant and The Otium Leisure Club have all benefited from the upgrades.

“Continually investing in our MICE product has helped Brighton & Hove maintain its position as a premier business destination for the South coast,” concluded Darren Johnson.

Meet Visit Brighton and partners on stand B111, at International Confex 2010, taking place on 23rd– 25th February.

How useful was this post?

READ ALSO  ITB Berlin Convention 2026: Charting a course between crises and AI

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.