IMEX 2010 – on target for bigger business

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Four months out from the opening of the eighth IMEX in Frankfurt organisers, the IMEX Group, have announced that they are on course to deliver more business opportunities than ever when the doors open on 25 May.
The trade show’s performance to date confirms the results of the latest IMEX Global Insights Report (last quarter 2009).  The Report asked a standing panel of 45 senior international meetings industry and corporate professionals for their views about the coming year.  57% expected the number of meetings, events and incentives they organised to remain the same. A further 33% confidently expected the number of events they held to be even higher in 2010.
Says Ray Bloom, Chairman of the IMEX Group, “Our experience of both exhibitor and hosted buyer numbers upholds these findings. It suggests that the underlining fundamentals in our industry are robust, despite a changing global economic outlook. This bears out the fact that virtually every sector of our industry is consistently prepared to commit to IMEX knowing they have the opportunity of meeting the right people, doing good business and being assured of getting all the support they need.”
Strong hotel representation
Hotel groups will continue to be represented strongly at IMEX with many of the larger global groups bringing in additional hosted buyers for 2010. Ritz Carlton, Moevenpick Hotels, Fairmont/Swissotel Raffles and Starwood Hotels & Resorts have all increased their stand space. Scandic Hotels and Albert Management of Latvia will exhibit for the first time and Warwick International makes a welcome return.
Other new exhibitors so far confirmed for 2010 include Columbia, Meeting Point International and Showcare. The IMEX Wild Card Winners for 2010 are also all first-time exhibitors in the international meetings and events industry. The Wild Card Pavilion will host one of the fastest emerging destinations in Africa – Uganda – together with the mountain town of Morzine in France and the new Hof Conference and Cultural Center, Iceland.
Demand for exhibition space has been particularly strong from Asian meetings and events industry suppliers with Macau, Sri Lanka and Indian Holiday all expanding their presence. US exhibitors have also confirmed their enthusiasm and commitment with Anchorage, Arizona, Chicago, Texas and New York City already contracted and all those who attended in 2009 expected to exhibit on the IMEX US Pavilion again in 2010.
The Spanish Tourist Office is now firmly established as the second largest exhibitor at IMEX with just over 800 square metres of floor space. Both Madrid and Valencia will be taking their own exhibition stands.
Other exhibitors who have also increased their exhibition sizes at the Frankfurt show so far include the Czech Tourism Authority; Luxembourg; Carat Tours; Liberty International and Discovery Jordan.
Visitor and hosted buyer registration is now open. For more information visit www.imex-frankfurt.com.
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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.