London 2012 Open Weekend returns with a challenge

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More than a million people have taken part in Open Weekend over the past two years
Registrations for London 2012 Open Weekend 2010 opened today. Arts, culture and sporting organisations are invited to challenge audiences to try something new or take an existing interest to a new level.

Supported by BP, Open Weekend will run from 23-25 July 2010. Launched in 2008 with the start of the London 2012 Cultural Olympiad, more than a million people from around the UK have taken part in Open Weekend activities in the past two years.

This year will build on that success, with organisers creating a challenge for the public to be involved with. It could be creating an artwork in just 24 hours, a sporting-themed treasure hunt or a mass aerobics session.

Online registration for events is now open and organisers are invited to find out more about how they can get involved.

London 2012 Organising Committee Chair Seb Coe said: The London 2012 Open Weekend is something we developed to help people see, touch, hear and take part in new things to spark interest and enthusiasm in the run up to the Games in 2012.

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‘This year we’re adding an exciting ‘challenge’ element, so I’m looking forward to seeing what event organisers come up with as we approach the two years to go countdown on 27 July this year.’

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.