Autohellas SA announced a new franchisee agreement with Hertz

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Autohellas SA announces a new franchisee agreement with Hertz International, for the use of the Hertz brand in the country of Serbia. For this purpose, Autohellas will proceed with the establishment of a new company in Serbia.
The agreement is in line with Authohellas’ long term expansion planning and is not expected to have a significant effect on the company’s financial figures in the medium-term.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.