Corporate demand for BT Convention Centre Liverpool is buoyant, according to Head of Sales, Kerrin MacPhie. The BT Convention Centre, part of ACC Liverpool, has – within the last 4 months – hosted 13 corporate events, bringing through it doors over 9,000 delegates reflecting an increase in demand from corporate organisations of 140% year on year.
2010 has already seen conferences, exhibitions and staff events from Lyreco, Molson Coors and Bunzl being hosted at the North West landmark venue.
These globally recognised names have seen the benefit of Liverpool as a conference destination and have invested their trust in BT Convention Centre Liverpool after just only 2 years in operation. The city’s transport links, its people and location within the UK have made the venue an appealing choice for organisations wanting to hold large scale events.
Whilst the demand has increased, lead in time for events has retracted allowing many of the events to capitalise on BT Convention Centre Liverpool’s shoulder days.
Kerrin MacPhie said: “We have noted a change in business patterns as FTSE-100 companies and other large corporates consolidate their traditional programme of events into one all encompassing event. Traditionally they would have looked for various mid-sized venues across the UK; however they are now opting for one upscale venue at the heart of the UK’s infrastructure”.
BT Convention Centre Liverpool’s demand is reflected in feedback from the UK’s leading association for venue finding agencies who have seen a five fold increase in demand. The HBAA noticed that business confirmed in January, transacting in the future, is up 39% compared to January 2009 with event sizes which seem to have increased.
BT Convention Centre Liverpool has strived hard to create a team that marries the demands of today’s meeting planner with the personality for which ACC Liverpool has become synonymous with.
