ITB 2010: European Travel Trends

Share this
The Europeans took a total of 395 million outbound trips in 2009 – 6% fewer than in the previous year and accounting
for 3.5 billion overnights, a -12% decline from the previous year.
Travel expenditures for outbound trips dropped – 13% in the year 2009 and amounted to 331 billion euro.
The European source market to record the far and away greatest decline in 2009 was Great Britain. All told, the British
took 8 million outbound trips less than in the previous year.
Outbound trips fell by 3 million in the German market as well, and by 2.6 million in the
Russian market. Similarly, the Spaniards, Swedes and Dutch also went on considerably fewer outbound trips than in the previous year.
The “Tour“ segment was the segment most strongly affected by the decrease in outbound travel (- 14%).
“Countryside holidays” fell off by 6%. “CityBreaks” and Sun&Beach” holidays were the most stable
segments, each recording a percentage drop of 3%.

How useful was this post?

Click on a star to rate it!

READ ALSO  UK Airport Index: Data Reveals Which British Hubs Deliver Best Performance

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.