ITB 2010: Global Travel Trends

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For the first time since statistical data has been collected on international tourism, the year 2009 exhibited a decline in the number of outbound trips taken throughout the world – this global figure dropping by a total of – 4%.
The downturn can be primarily attributed to the global financial and economic crisis.
European and American overseas destinations were hit the hardest by this global decline; Europe by – 6% and America by – 5%.
Recording a – 2% decline, Asian destinations were somewhat less impacted.
Meanwhile, African destinations managed to post a plus figure of 5%, although based on a comparatively lower travel
volume.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.