Visit London has become the first tourism board to launch a gay travel application for smart phones. The Visit London “Gay London” application has made its debut on iTunes and is available for free download. The application can be viewed on the iPhone and iPod touch.Developed by Gay Consultants, Inc., the application currently has 131 listings of bars, restaurants, hotels and attractions for LGBT travelers. The application also features a blog that will be continuously updated to provide up-to-the-minute information on news and events of interest to LGBT travelers visiting the city. There are also four informative videos on the application that offer an insider’s guide to gay life in the British capital. The Visit London “Gay London” application works with 3G/GPS to give walking or driving directions directly to the latest LGBT hotspots.
“London is an exciting destination with much to offer LGBT travelers,” said Martine Ainsworth-Wells, Marketing Director, Visit London. “We invite the community to take in our city’s unique cultural and nightlife options and enjoy our shopping, restaurants and wide range of hotels. Only in London can you shop to your heart’s content in shopping districts like Oxford Street, Carnaby Street or Saville Row and end the day in Soho, home to our city’s gay community.”
The introduction of this ground-breaking application sets a new precedent for LGBT travel and comes on the second anniversary of the Only in London campaign, which celebrates the unique experiences that only London can offer.
