– 242-room hotel being developed at a cost of AED 120 million will support
ADNEC’s busy programme of events –
14 April 2010, Abu Dhabi: Premier Inn, the UK’s biggest value for money
hotel brand, has begun building its first hotel in Abu Dhabi and fourth
in the United Arab Emirates, at a prime location within ADNEC’s Capital
Centre, marking further progress in the roll out of Premier Inn’s aggressive
regional expansion.
The new hotel to be ready by September 2011 will have 242 rooms, with the
cost of development reaching AED120 Million.
Darroch Crawford, Managing Director of Premier Inn Middle East said, “We
are delighted to have secured this prime plot in Capital Centre. Capital
Centre’s excellent infrastructure and proximity to Abu Dhabi’s superb new
events facility makes it an ideal location for Premier Inn”.
Capital Centre, master-planned by ADNEC (Abu Dhabi National Exhibitions
Company) is a micro-city of 23 mixed-use towers, including seven hotels.
The development is adjacent to the gravity-defying Capital Gate tower,
and the Gulf’s largest exhibition centre, the Abu Dhabi National Exhibition
Centre, which staged over one hundred events last year.
Simon Horgan, CEO of ADNEC Group said: “ADNEC is very pleased to support
Premier Inn’s debut project in Abu Dhabi. The thriving Abu Dhabi National
Exhibition Centre is an engine for the Capital Centre development and as
the number and range of events we attract continues to expand, the need
for a balanced portfolio of on-site accommodation requirements will increase.
I am confident that ADNEC’s plans to further develop the site will ensure
that leading hospitality providers such as Premier Inn will benefit from
being located in one of the most commercially viable destinations in Abu
Dhabi.”
The new hotel in Abu Dhabi, with its 242 rooms, will offer everything that
a traveller would expect from a Premier Inn. All rooms come with en-suite
bathrooms and are capable of comfortably accommodating a family of up to
four. The hotel will also offer a contemporary restaurant (Bedouinns),
a bar (The Retreat), and a Costa Coffee outlet. A podium sundeck will feature
a swimming pool and whirlpool spa.
Premier Inn already has three other hotels in the UAE, at Dubai Investments
Park, Dubai Silicon Oasis and Dubai International Airport. With its new
property in Abu Dhabi, Premier Inn continues to buck the trend of holding
all activity until the market picks up. Instead, the company is forging
ahead at a phenomenal pace with its aggressive regional expansion plans
continuously demonstrating their commitment to being the number one budget
hotel brand in the region.
Premier Inn aims to have hotels at prime locations across the UAE and as
the company moves forward, across the region. “Although the current economic
climate shows a general slow-down in expansion plans for most companies,
for Premier Inn it is vital for us to continue as we have always planned
in order to take advantage of the increasing number of travellers seeking
out the best value for money hotels,” added Crawford
Fast transforming the region’s value for money hotel market, Premier Inn
provides a unique business model by offering excellent facilities with
unrivalled customer service and consistent value for money, even during
periods of high demand.
Crawford concluded, “Demand from travellers to the UAE seeking high quality
budget hotel accommodation has been growing over the last few years and
we believe we offer the best value proposition in the market without compromising
on service.”
Premier Inn forges ahead with expansion by breaking ground at ADNEC’s Capital Centre
