Amsterdam RAI has further professionalized its marketing activities with the addition of two new specialists to its team: Yvonne Nassar (left), Head of Marketing & Innovation and Marieke Visser (right), Head of Marketing Services.
By investing in the current organisation and therefore its future, Amsterdam RAI aims to stimulate further growth in the Netherlands and internationally. The new marketing specialists will enhance the way the RAI’s two main departments respond to organiser, exhibitor and visitor requirements, while also further optimising the potential of future developments.
RAI Exhibitions is responsible for the management and development of the RAI’s 25 national and international exhibition titles. As Head of Marketing Services within this department, Marieke Visser will be responsible for all marketing related sub-divisions. Her goal will be to ensure that RAI Exhibitions makes the most of all opportunities in the B2B and B2C markets.
In addition to its own exhibition titles, Amsterdam RAI accommodates events organised by third parties. Yvonne Nassar has been appointed Head of Marketing & Innovation, responsible for establishing this new department as well as the marketing policy and the venue’s (inter)national positioning.
Background:
Marieke Visser has a background in publishing. After starting her career at VNU Business, she has since held various positions involving the management of multimedia portfolios for publishing companies in the Netherlands and the UK. For her latest employers, Reed Business and Marqit, Visser focused on the launch, development and expansion of online business models, as stand-alone products or integrated within existing brand propositions.
Yvonne Nassar has 13 years of international marketing experience in the hotel and convention industry and business services. She worked in the Netherlands, UK and France for Dolce Hotels & Resorts to establish sales & marketing departments, whereafter she became responsible for the company’s European marketing & PR policy. Nassar returned to the Netherlands in 2008 as manager of an international rebranding process for British recruitment company Badenoch & Clark.
