VOK DAMS Hamburg Realizes International Executive Convention
Over 300 executives of the global leader in outdoor power equipment met for an international convention under the motto “ONE HUSQVARNA”. HUSQVARNA manufactures a great variety of equipment for landscaping, groundcare, forestry, as well as the construction industry. The large range of products and sub-brands, including lawnmowers, chainsaws and brushcutters, among others, was the occasion for the World Conference in Andalucía’s capital of Seville from 22 to 25 March 2010.
The convention aimed to familiarize all members of staff of the globally operating company with the challenges and particular situation of all HUSQVARNA sub-brands such as GARDENA, Jonsered, McCulloch, Flymo, Zenoah, Partner, and WeedEater. Thus, the task of the Hamburg team of VOK DAMS was clearly defined: the dialogue among the attendees and the esteem for each other was the focus of the event from the conception phase through to the realization of the actual convention.
For the first time, the executives of all product categories had the chance to meet each other and exchange ideas. Hence, the engaging presentations on the individual product categories and the intensive workshop programme left no questions unanswered.
The World Conference succeeded in improving the communication and the experience of the brand HUSQVARNA for everyone. “ONE HUSQVARNA” was the lasting impression with which the attendees left the top-class event in Seville.
The VOK DAMS Group is one of the internationally leading communications agencies for events and live-marketing with offices in Munich, Hamburg, Frankfurt, Stuttgart, and Berlin, as well as branches in the USA, France, China (Beijing and Shanghai), and Dubai. Our range of services focuses on marketing communications with events and diverse media, information-, qualification- and motivation programs, roadshows, as well as corporate, public and exhibition events.
