Cultural Olympiad campaign Discovering Places launched at Houses of Parliament

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Jonathan Edwards, LOCOG Board member and Olympic Triple Jump gold medallist joined Loyd Grossman, Chair of the Heritage Alliance, at the Houses of Parliament – a World Heritage Site – to launch the London 2012 Cultural Olympiad ‘Discovering Places’ campaign.

Discovering Places will use the power of the Games to inspire communities across the UK to celebrate and discover the hidden gems on their doorstep, from historic castles to contemporary townscapes, woodland trails to local wildlife. Over the launch weekend of 23-25 July 2010, more than 100 exciting, free Discovering Places events will take place throughout the UK. Most of the events will be run on a voluntary basis and all will be free to anyone interested in discovering more about their local environment.

Jonathan Edwards said: ‘The Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Games, designed to give everyone in the UK a chance to be part of London 2012.

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‘It’s great that this campaign is encouraging communities across the UK to celebrate and discover the hidden gems on their doorstep over Open Weekend.

‘These tours at the Houses of Parliament are a really exciting opportunity for people to discover this iconic World Heritage Site, and this is just one of many exciting Discovering Places events taking place this weekend across the UK.’

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.