Agents get a taste of Liverpool

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Twelve of the UK’s key booking agents and buyers arrived in Liverpool on Thursday 8th July, for a two day fam visit hosted by ACC Liverpool, home to BT Convention Centre.

Kerrin MacPhie, Head of Sales, BT Convention Centre Liverpool, commented, “The fam visit was a fantastic opportunity to showcase the regenerated city as a conference destination whilst positioning ACC Liverpool as a prime venue for meetings to a group of influential decision makers in the industry.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.