AMARA GROUP MAKES MAIDEN ENTRY INTO THAILAND

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Singapore July 20, 2010 – Amara Holdings Limited’s hospitality arm, Amara Hotels & Resorts continues its regional expansion with the upcoming development of a new 272-room hotel in central Bangkok, Thailand.

This marks the Group’s first entry into the “Land of Smiles”.

In conjunction with this hotel development, an agreement was signed today with Thailand Crown Property Bureau, a quasi-government agency, through the Group’s wholly-owned subsidiary, Amara Hospitality (Thailand) Co., Ltd. Amara Bangkok will be located in the choice Surawong Road, which is parallel to Silom and Sathorn Roads. Together, they form one of the most exciting areas in Bangkok, an area known for its rich and colourful local entertainment and shopping activities, as well as the financial district of Bangkok. The location was also chosen for its convenient access to and from Suvarnabhumi International Airport and its
proximity to the other commercial and shopping centres of Bangkok.
“With all of the amazing activities and attractions and brisk commercial traffic in the  area, we see a need for the quality accommodation that Amara provides,” said Albert Teo, Chief Executive Officer for Amara Holdings Limited. “The central location of our new hotel in Bangkok and its proximity to the other parts of the city, coupled with easy access to the airport expressway will offer maximum convenience to tourists and business travellers alike.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.