Kuoni Survey Reveals Why Summer Holidays Lead to Make-Up or Break-Up

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DORKING, England, July 30, 2010 /PRNewswire/ — Kuoni, commissioned survey reveals why 74% of UK households agree that holidays can change the course of our relationships.

27 million Brits are about to take their summer breaks and for many the next few months will be a pivotal time in their lives as holidays are one of the most powerful ways to help couples decide if they are in the right relationship.

According to a new survey by luxury family holidays ( http://www.kuoni.co.uk/EN/Inspiration/type/family/Pages/default.aspx) operator, Kuoni Travel, being with a loved one 24/7 can help couples get reacquainted, with some even decide to marry (54%), start a family (46%) or move in together (42%). However a staggering 59% decide to divorce or separate after their holiday experience.

Leading relationship councillor, Christine Webber, commented:

“It’s certainly true that you don’t know someone till you’ve been on holiday with them. As a therapist more people come to see me for the first time after their holiday than at any other time of the year. And it’s always about their relationship.

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“The good news is that for couples who are happy together a holiday is a marvellous opportunity to reconnect. Sharing much more intimacy than at home can really boost levels of oxytocin, which is the hormone that is responsible for us feeling bonded and content. Years ago, I surveyed a large group of women about when they felt sexiest and 96% of them told me that they felt most fruity on holiday. Men take note.

“Sometimes though, it does the opposite. In my view, it’s a good idea to discover these kinds of differences before buying a house together, marrying or having children. So a holiday can be seriously life changing – but in a very good way. In a sense the holiday speeds up the inevitable split. It’s a catalyst. If a couple are going to break up, it’s not a bad thing to realise this on holiday when there are no distractions around them.”

According to the survey attitudes between men and women differ with 78% of women agreeing that holidays make or break relationships compared to 68% of men. Younger generations were even more adamant about this statement with 81% saying its make or break time on a holiday.

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However for those women in a lack-lustre relationship 25%, believed that a holiday might help them re-ignite passion as over a third said a break helped them get re-acquainted with their partner.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.