“Social media and events are like twins – if the right people come together in the right environment, then a feeling of community and concomitant enthusiasm develops which do not exist anywhere else in the same way.” This is one of Sascha Lobo’s central theses on the topic of Events & Web X.0. Lobo will be the keynote speaker at the Summer Trend Tour 2010 of the event specialist VOK DAMS and will enter into a dialogue with invited event- and marketing decision-makers.
Sascha Lobo – author, blogger, microblogger and strategic adviser specializing in the internet and brand communication – will talk about how social media change people’s expectations and attitudes and how these changes affect brand communication.
VOK DAMS shows how the application of social media in the context of events can ensure a successful communication with the target audience – before, during and after the event. Tried and tested tools as integrated communication concepts from the real and virtual world to activate and involve target groups and to disseminate brand messages.
