The Site International Foundation is proud to present the first Site Index: Annual Survey results. At the beginning of the year I shared that this is one of the most important undertakings in the 35+ year history of Site, so I thank everyone who has participated and made the release of this study possible.
Following three topical Site Index focus studies, this annual analysis and forecast for the motivational events industry provides a broader data set of trends and reveals priorities placed on significant topics such as the strength of motivational tools (travel experiences, cash, merchandise, gift cards), ROI, buyer decisions, cruise products, green incentives and more.
The Site Index: Annual Survey reinforces the concept that motivational travel incentives as extrinsic motivators continue to be more desirable than other forms of rewards directly linked to measureable business results — and this is good news for each of you.
Read the results >> (pdf)
