For the first time the city hosts the most important European oncology congress.
Fifteen thousand delegates are expected from all over the world.
The 35th ESMO (European Society for Medical Oncology) congress, the most important European cancer conference will take place from October 8-12, 2010 for the first time in Milan, at the MIC – Milano Convention Centre of Fiera Milano Congressi. Fifteen thousand delegates are expected from all over the world.
As proof of how much Milan considers the big international medical events strategic, the Mayor of the city Letizia Moratti will be present at the inauguration of the Congress. Giuseppe Zola, Chairman of Fiera Milano Congressi, will play host.
Fiera Milano Congressi thus confirms its key role in Milan’s attempt to re-launch itself on the international congress scene and as a privileged place for debate and for refresher training for the medical-scientific world. But not only this. The ESMO congress actually envisages an important initiative open to the public, sponsored by the city council and which will take place on October 7 at Palazzo Marino.
The event, which will be attended by the Health Councillor Giampaolo Landi di Chiavenna, will elaborate on the importance of biobanks – collections of biological samples with enormous potential – in cancer research, allowing us to forecast how the tumour will develop.
Fiera Milano Congressi, as technical sponsor of the event, will offer the guests a menu which proposes “life-extending” foods, that is foods that research has confirmed to have a role in the prevention of tumours.
Fiera Milano Congressi’s relation with the city will be even stronger from 2011 onwards when the company of the Fiera Group will give Milan and Italy the largest congress pole in Europe, the MIC Plus. This new congress centre in the heart of the city will rethink and significantly expand the current MIC in fieramilanocity, proposing 18,000 seats, 1 auditorium for 1,500 people, 1 plenary seating 4,500 guests, 73 modular rooms from 20 to 2,000 seats, 54,000 square metres of supporting exhibition space. Fifty million euros was the investment made by Fondazione Fiera Milano.
