MSC Cruises is delighted to announce that its brand new website will be live from 1st October 2010, www.msccruises.co.uk. Completely redesigned and restructured, the new site has a slick look-and-feel driven by more powerful technology, providing a faster and more dynamic user experience. Packed with interactive web 2.0 content such as video streams, multimedia tours and quick search tools, visitors can immerse themselves into a wonderful online universe, perfect for planning their next cruise holiday.
The new site, composed of over 700 static pages, 1300 dynamic pages and over 5,000 glorious images as well as videos and virtual tours is an exciting, more user-friendly version of the previous website. Fully optimized for search engines, the crisp new-look site boasts a more intuitive and user-friendly navigation and layout. Visitors will notice a significant difference and immediate ease of use compared to the old site.
Enhanced content
Visitors will find extensive information about the MSC Cruises fleet and in-depth content on all MSC cruise destinations, comprehensive overviews of each destination city through to the finer details of the cruise excursions including what to wear and weather. A new section on the MSC Club will prove informative to existing and new members, as will another brand new section about what to expect from an MSC cruise holiday.
Born from research
Rather than simply being a smart marketing exercise, the decision to re-launch www.msccruises.co.uk was born out of intense research and the understanding that crisp design and intuitive navigation enhances the online experience. Great attention was paid to researching the most frequently-used keywords by MSC’s target traveller audience, as well as the quality of content, making searches more pertinent.
MSC Cruises is delighted with the new website, a fitting online environment that truly reflects the luxurious environment onboard!
Key features of the re-look website:
- Original web content
- More visitor interaction, such as social bookmarking, RSS feeds, web 2.0 video streaming
- Brand-new multimedia area
- New and revised destinations section (macro-destinations, countries and ports)
- A dynamic cruise search tool, including departure dates and calendar
- Features live prices and availability
- Optimised to render well on new generation phones
