Superbreak Sees Increase in Demand for Attraction Breaks for October Half Term

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YORK, England, October 5, 2010 /PRNewswire/ — Superbreak, the Yorkshire based short break provider, has reported a surge in demand for its attraction break product as the October Half Term holidays approach.

This year, Superbreak hopes to offer its customers even more value and choice by securing great availability with both hotel providers and some of the leading UK theme parks and attractions during the half term week. The tour operator’s long-standing relationships with the theme parks, has allowed them to create a range of attraction breaks for families, thrill seekers and group travellers alike.

Popular packages with Superbreak customers so far include the Alton Towers ‘Scarefest’ and Thorpe Park’s ‘Fright Nights’, which sees both parks open until late on selected dates between the 16th and 31st October, as well as hotel and ticket inclusive packages to London Dungeon’s ‘Jack O’Lantern’ event. For families with young children, the short break provider has also announced a host of new packages for Disney’s ‘100 Years of Magic’ at the O2 Arena, offering a selection of morning, afternoon and evening tickets to the event from GBP192 for a family of four.

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As with all Superbreak attraction breaks, customers have a choice of hotels (http://www.superbreak.com/) close to all the UK’s top theme parks and attraction venues, plus a choice of ticket options, rail travel and additional sightseeing passes making the breaks affordable whatever the budget.

In 2009, over 10,000 passengers enjoyed an attraction break with Superbreak, with many taking their break during the October half term (http://www.superbreak.com/marketing/half-term-breaks) period. Sales for this year are already proving strong and the tour operator hopes the breadth of product available this year will further enhance their attraction break offering.

Online Marketing Manager at Superbreak, Khalid Amin, commented: “The past few years has been an exciting time for our Attraction Break product with many new additions to the programme. The strong relationships we maintain with many of the UK and overseas top theme parks and visitor attractions continually allow us to provide our customers the best in value and choice.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.