Launch the Melbourne Convention and Exhibition Centre’s (MCEC) new e-book menu and watch Executive Chef Shaun Bowles pop onto your screen to express MCEC’s food and wine philosophy.
The e-book menu also features videos of Shaun and other MCEC chefs cooking up four of MCEC’s favourite dishes.
“We recognise that for many of our clients, simply picking out a few items from a list is no longer appealing – they want more involvement when choosing their menu,” said MCEC Director of Food and Wine, Frank Burger.
“They want to see what goes into the food, the quality of ingredients, and know that our chefs bring a personal passion for the items being offered.”
This unconventional approach to menu planning aims to inspire clients with a glimpse into the kitchen, revealing MCEC’s commitment to sourcing sustainable and local Victorian produce.
The e-book menu also presents Shaun Bowles in person. Shaun has worked in some of the world’s most prestigious restaurants and his introduction in the e-book demonstrates his passion for fresh, local and seasonal ingredients.
“This guide is an extension of our commitment to ensuring that planning a menu is easy, engaging and exciting for clients that care about the food they are offering.” Burger said.
View the new e-book menu planning guide at http://www.mcec.com.au/menu
