Posted in News

VIP invitations to attract the right buyers to TUR

Share this

TUR will be sending VIP invitations to selected buyers for the 2011fair. The activity, a first-timer for TUR, is designed to attract new buyers and match them with the right exhibitors.

The VIP invitations are part of the upgrading work to make TUR an even more rewarding venue for exhibitors and trade visitors alike.

“We’re going all out to make new buyers aware of TUR and get them to come to TUR 2011. Right now we’re busy identifying the right people to invite,” says Per Magnusson, Exhibition Manager.

Invitations will be sent to three categories of Scandinavian buyers: those interested in the Swedish travel and tourism sector, those interested in the Swedish meetings sector, and those interested in foreign travel and tourism.

The VIP invitees will have access to a specially built VIP lounge.  They will also receive guest invitations to the TUR Welcome Reception and the TUR Party.

“In return, we want the first two categories to book three meetings per day, and the third category to take part in an in-fair speed dating arrangement for initiating trade meetings.”
READ ALSO  ITB Berlin 2026 is fully booked – anniversary edition with a global appeal and clear focus on trends

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.