ABTA CLARIFIES THAT VAT RISE DOES NOT APPLY ON TOTAL COST OF PACKAGE HOLIDAYS

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ABTA is reminding the public at the busiest time of year for booking summer holidays that the recent VAT rise to 20% does not apply to the total cost of an overseas package holiday. Tour operators’ profit margins are subject to VAT but the rise will represent a tiny, if any, increase in cost to consumers. Packages are especially popular with budget conscious families and this is great news as they take advantage of the excellent deals and choice available to early bookers.

Victoria Bacon ABTA Head of Communications said: “VAT is now at a historically high level but I can reassure customers that the tax does not apply to the total cost of an overseas package holiday. This time of year is also traditionally when ABTA Members put out their best prices and have the widest availability and choice. There couldn’t be a better time to book”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.