Exhibitors at Best of Britain & Ireland Travel Trade Forum (BoBI) this March will offer trade buyers and journalists a record number of NEW NEWS stories and launches from unique attractions, hotels and destinations.
Details about brand new art galleries in Yorkshire and Hastings, a refurbished Royal palace in Scotland, West End musicals of major movies and a fascinating collection of new and refurbished hotels, museums and special exhibitions opening in 2011 and 2012 will be available to key buyers and press at the strictly trade-only event.
From The Queue at Wimbledon and the Titanic in Belfast to a Peter Rabbit egg hunt in Cumbria and five tourism champions from Wales, there will be plenty of new content at BoBI which this year is held at the NEC Birmingham.
Main Stage events include Question Time with John Penrose MP, Minister for Tourism and Heritage, James Berresford Chief Executive VisitEngland, Simon Gregory Director of Markets Tourism Ireland, Riddell Graham Director of Partnerships VisitScotland and Allan Bell MHK, Minister for Economic Development, Isle of Man.
Christopher Rodrigues Chairman VisitBritain, Emma Pennycard Albatross Tours and David Thornton Visit Peak District & Derbyshire will discuss how best to promote inbound and domestic tourism for the 46 non-Olympic weeks of 2012.The session will be chaired by the BBC’s Eric Robson.
The key travel trade associations and media are once again giving BoBI their full support. They will all have a strong presence at the show, the culminating event of British Tourism Week.
BoBI and VisitBritain host highly targeted VIP buyers from overseas and the domestic market. The buyers are responsible for buying product for both small individual groups and large coach tours from BoBI’s many exhibitors.
Key press and editors from home and abroad are offered complimentary train travel and accommodation to attend BoBI.
