FLORENCE WILL HOST THE FIRST SITE EMEA FORUM

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International incentive experts meet in Italy for the first time

From March 17th to 19th the Grand Hotel Baglioni will host the EMEA (Europe, Middle East and Africa) Forum of SITE, an international association active since 1973 in the study of the psychological processes behind incentive trips.

The Forum will gather in the Tuscan capital more than 150 Site members: a great success for the Site Italian Chapter.

We are receiving a lot of international registrations to the event – says the Site Italian Chapter President Maria Arnolda Egberts CMP CMMand we hope that this occasion will be a grand opening for our first Forum. I am very honoured that this important meeting will be hosted in Italy, especially in the beautiful and extraordinary city where I live and work. This is a success reached by the Site Italian Chapter and the precious support of the Firenze Convention Bureau.

Special guests of the event will be the SITE Global President Mary MacGregor and the famous British journalist Jonathan Margolis.
The Florence Convention Bureau has also collaborated in the organization of the Saturday morning educational project, involving experts of BTO Educational and Fondazione Sistema Toscana, mostly coming from the IULM and Bocconi University of Milan.

More details on www.siteemeaforumflorence.com, a website fully dedicated to the event, containing many information on: education program, optional tours, general support and a form for the online registration.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.