TUR 2011 – better than ever

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The TUR team welcomes you to TUR 2011.
Standing from left to right:
Jane Ringensson and Marie Aggfelt.
Seated from left to right:
Marie Hultman, Mattias Andersson, Maria Törnquist,
Per Magnusson, Eva Bursell and Johanna Magnusson.

 

The ambition is crystal clear. TUR is set for renewal, improvement and development to consolidate its position as Scandinavia’s most important venue for travel, tourism and meetings.
From 24-27 March it’s time to let the whole world into the Swedish Exhibition & Congress Centre again.

“We hope that both visitors and exhibitors will notice some of the measures implemented for this year’s TUR,” says exhibition manager Per Magnusson.
These include a focus on the development of the personal meeting through Connect@TUR, where exhibitors can speed date around 50 buyers.
“The business meeting between sellers and buyers is extremely important for a trade fair and so we’ve focused a great deal on Connect@TUR. We’re going to evaluate this concept in the future and develop it further.”
TUR is also continuing its cooperation with Schyst Resande (Fair Travel), in which CSR issues are discussed with international speakers. And naturally the focus continues on the development of Meetings@TUR, which is now being implemented for the fourth time. The meetings industry has its own space in Hall H, where business, seminars and networking take place in tailored environments.
The travel search engine and community Reseguiden.se is the main sponsor of TUR2011. Per Magnusson considers that this partnership provides added value for everyone involved since their natural physical and virtual forums complement each other.
“With its ‘Best Place in the World’ campaign, Resguiden is bringing together a big consumer competition, all the trade fair offers and a number of activities on its stand. The goal is to contribute to increased interaction between visitors as well as with exhibitors,” says Per Magnusson.

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TUR 2011 takes place from 24-27 March. For further information visit:
www.tur.se

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.