True to the slogan “More than you see”, VOK DAMS had the latest Nespresso coffee machine series PIXIE tour around Germany. The attention-grabbing premiere for the specialist trade took place in industrial hot spot venues in Munich, Cologne and Berlin.
The particular challenge of the presentation was the three-dimensional realization of the op art-inspired product logo and the new media or POS campaign. The focus was the experience of the product and an outsized reproduction of the coffee machine, which appeared out of nowhere and showcased the six new PIXIE machines in its interior. The new product will be available in specialist stores and by direct order from Nespresso from March 2011 onwards.
The invitees were able to experience the motto “PIXIE. More than you see”. After the successful collaboration on the introduction of Nespresso’s Citiz range in January 2009 and the opening of the new Nespresso flagship boutique in Munich in the autumn of 2010, Nespresso Germany put its trust again into the creativity and knowhow of VOK DAMS, the specialists for live-marketing and events, for the launch of its new product.
