London & Partners, the official promotional agency for London representing tourism, foreign direct investment and higher education, has revealed its new executive team. The new agency, launched on 1st April 2011, has been created by bringing together the remits of three separate agencies Visit London, Think London and Study London to create a single vehicle to promote London to visitors, investors and students with one voice.
The appointment of the executive team will ensure that London & Partners is in a strong position to harness the opportunities to promote London in the lead up to and beyond the 2012 Olympic and Paralympic Games.
The new executive team will report into Interim CEO Danny Lopez.
The executive structure has been confirmed as follows:
Andrew Cooke Chief Operating Officer /Deputy CEO
Tracy Halliwell Director of Business Tourism & Major Events
Paul Bromelow Sales Director (Foreign Direct Investment)
Martine Ainsworth Wells Director of Marketing & Communications
Oliver Leeds Interim Commercial Director
Julie Chappell Acting Head of Digital.
Commenting on the announcement, Danny Lopez, Interim CEO, London & Partners said:“I am delighted to confirm the appointment of the executive team for London & Partners, the makeup of which, reflects the business objectives of the new agency. The Executive, supported by their teams, can ensure that the excellent legacy of all three agencies is continued through London & Partners and that the capital remains the most popular place to visit, invest and study.”
Through the different business areas, London & Partners will be responsible for promoting London to key relevant domestic and international markets including USA, France, Germany, China, India, Spain and Italy. London & Partners will work closely with other London agencies, stakeholders, national promotional bodies and the public sector to represent all areas of business in London.
