Grass Roots Switzerland appoints account manager to support strategic growth

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Grass Roots is pleased to announce the appointment of Kirsten Kunzendorf to its office in Zurich, Switzerland. Kirsten joins the team as Account Manager and was recruited from the O2 World Hamburg, a multi-purpose arena, where she was responsible for the delivery of 150 events.

Previously, whilst working in Switzerland, Kirsten held various management positions within the Starwood Group.

Nick Bender comments: “We are pleased to add Kirsten’s skills in large and small scale event management to our team. Working with domestic and international clients Kirsten planned events for up to 12,000 people including leading the creative treatment to all aspects of the event. This experience will prove invaluable as we continue to grow our business in Switzerland. As Account Manager, Kirsten will be responsible for a diverse range of cross-sector clients. Her guiding principle being to provide high quality, creative solutions to match their varying needs.”

Kirsten comments on her reasons for joining Grass Roots: “I am excited to join Grass Roots, an organisation I have known as a partner at a previous company. I wanted to be part of a business with an excellent reputation in both the Swiss and International markets with the scope to use my skills and improve the already well respected services Grass Roots provide to their clients”.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.