On October 7th, Beetroot Design Group received the “Stylus”, the highest team distinction of the “red dot” communication design awards. The award ceremony at the amazing Konzerthaus Berlin fascinated about 1,400 guests. The appointment of Beetroot as “red dot: agency of the year” was an unforgettable experience for the whole team.
During the same event Beetroot launched at the Alte Munze Berlin the exhibition titled “The Greek Monsters” (curated by Paris Mexis). This exhibition is typical of Beetroot’s out-of-the-box way of responding to a design opportunity by turning an exhibition space into a design statement: The Greek Monsters displayed here as sculptures, idols and stencil graffiti, stand as symbols of all that is unconventional, sometimes shocking and unpredicted in communication design, while introducing us to some key-themes in Beetroot’s practice.
Furthermore, by mentioning their nationality in the title of the exhibition (Greek), together with the word Monsters, Beetroot attempts a subtle political statement: In 2010 the European sovereign debt crisis, mostly centered on events in Greece, where the cost of financing government debt was rising. Although the Eurozone countries and the International Monetary Fund supported and still support Greece along with various ramifications, its credibility was put under serious criticism that often escalated to indelicate offends from a large part of the media. Greece is arguably Europe’s new Monster. Beetroot embraces this “label” but only to reverse (or even add to) its meaning. Beetroot creates regardless of prejudices, characterizations and groupings.
Visit www.beetroot.gr for more photos, videos and information on “The Greek Monsters”.
