Three hundred sixty enthusiasts were invited to experience first hand the Lotus EVORA, a four-seater midship sports car of the British automobile manufacturer Lotus Cars.
They were the exclusive guests at three events in Stuttgart, Frankfurt and Mainz, where 60 participants on two days each could experience the pure joy of driving. For the generation of potential buyers a multi-level communications concept was implemented, which encompassed both traditional elements (supplement to the specialist magazine sport auto for drivers and lovers of sports cars) and social media campaign via the business platform XING.
For the support and implementation of the communications concept as well as the events Lotus Cars entrusted the automobile and hybrid event specialists of VOK DAMS, one of the international leading agencies for events and live-marketing.
Since the guests had to qualify for their participation in advance, their enthusiasm for the Lotus EVORA at the events was great.
“We are very pleased with this kind of lead generation because we can announce a clear increase in Lotus enthusiasts,” said Georg Prisner, Territory Manager Central Europe at Lotus Cars.
VOK DAMS Supports Lotus Cars in Lead Generation
