ADTA will next year stage it largest ever promotions programme with some 16 exhibitions and eight road shows across 18 countries slated. The programme, which will run from February to November, has been designed in consultation with stakeholders and after reviewing the buyer profile of each exhibition.
The dynamic promotions line-up, which includes first-time participation in the IMEX America business tourism and incentive exhibition and the Riyadh Travel Fair, as well as new-to-market stakeholder road shows in Australia, China, Japan, Kazakhstan, Malaysia and the Ukraine, is aimed at supporting ADTA’s 2012 hotel guest target of 2.3 million – a 15% rise on 2011’s target.
In a move to stimulate stakeholder participation, the authority has introduced fee discounts for sharers taking part in the majority of shows.
