Air China Ranks Among the World’s 500 Most Influential Brands for Five Years Running

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BEIJING, January 6, 2012 /PRNewswire/ — World Brand Lab, an internationally renowned rating agency, bestowed awards upon the world’s 500 most influential brands at the recent World CEO Annual Conference 2011 held in Hong Kong.

With a brand valued at USD 7.6 billion, Air China stands at number 345 in the rankings, 38 slots more advanced than in 2010 – the 5th fastest brand moving towards the top.

Air China is also the only Chinese carrier featured in the rankings. At the same time, Air China was honored with the “Chinese Brand Annual Award No. 1 (Aviation)” for the sixth consecutive year and also received a special award – “Chinese Culture Brand Award”.

Air China is China’s only national flag carrier and has been leading the pack in terms of safe flight operations, quality service, value creation for shareholders and community service. With its commitment to customer orientation, Air China values very much every comment that passengers make about its operations and goes all out to offer pleasant travel experiences.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.