The trend towards hybrid events continues to be on the rise – that is the daily experience of the event specialists of VOK DAMS, one of the internationally leading agencies for events and live-marketing. Not only the increasing interest in hybrid elements expressed in client briefings, but also the great popularity of the VOK DAMS study “Hybrid Events – Innovation Trend in Live Communication” is proof of that.
VOK DAMS has coined the term to describe the combination of real events and virtual elements. The simple formula is: hybrid events = live + MoSoLo* (*mobile applications/social media/location-based services). This integrative combination of live-marketing and MoSoLo before, during and after an event fosters an efficient increase in achieving one’s goals through user involvement.
In addition to the definition of hybrid elements, the study also provides practical examples of how awareness of and involvement in events can be increased significantly. It is especially this added value that explains the requests for the study, which have reached four-digit numbers. The study “Hybrid Events” is available at www.facebook.com/vokdams
