Newtours Venue Italia is poised to become Italys foremost destination management company, providing increased responsiveness to customer demands
and the scale to address new opportunities in the growing Asian market.
Newtours and Venue Italia dmc, two of Italys foremost destination management companies, have announced they are joining together to create the
leading company of its kind in Italy.
To be competitive on the global market, destination companies need to be more solid and better structured, explains Newtours CEO Giuseppe Lepri. On
both our sides, clients are asking us to be ready to meet ambitious new challenges that we can now provide by being a more powerful and comprehensive partner.
The complementary nature of our companies means that we can provide a streamlined organization with attentive, motivated people and a smart sales
team – all in-house, adds Venue Italia CEO Claudia Pelosin.
Newtours and Venue Italia dmc each had its own experience, capacity and specialisations. So the specific know-how of the two brands now covers the
full range of the MICE industry: pharma, automotive, insurance and financial. Clients can call on Italys most comprehensive offer of congress
and association management, product launches, incentive and reward-trips, conventions and special events.
Newtours Venue Italia, which will be based in Milan with operating offices in Florence and Rome, now ensures that clients get faster assistance. A
further reason for the merger is the ability to expand its presence in the Far-East and emerging markets where interest in Italy is currently very high.
This major new venture opens up exciting new horizons for everyone involved.
