Sopexa Conference at HORECA 2012 – Gastronomy and Tourism: a powerful synergy!

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More promising than ever before, particularly during this vital period for our economy, the synergy between gastronomy and tourism is being promoted through the Conference “Local food tradition and regional tourism development”, organized by the SOPEXA GROUPE with the support of ARTION, on 6/2/2012, within the framework of the International Trade Show for the Hospitality & Foodservice Industry HORECA 2012.

The Conference, which has been contracted by the French Ministry of Agriculture, aims to become a major point of reference for advertising, disseminating and promoting local food traditions, in direct relation and conjunction with tourism development on a regional level. Speakers will include representatives of the Ministries of Agriculture of Greece and France, and of the Hellenic Ministry of Culture and Tourism, as well as distinguished business persons and organizations / bodies from the Agricultural Development and Tourism sectors.

The SOPEXA GROUPE has a dynamic presence of 50 years in the Marketing of Food, Beverage and Lifestyle and is active globally in 50 countries.

Major sponsor of the conference is Emporiki Bank.

Free entry for all HORECA visitors. For information: www.sopexaconference2011.com

 

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.