ULookUBook.com: Hotel Bookings Soar in 2011

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-Recent research indicates that hotel bookings soared in 2011, say online travel company ULookUBook.com-

A recent report shows that global hotel bookings in 2011 outperformed the previous year, say ULookUBook.com. The online travel company believe that 2012 will be a similarly successful year for the travel industry with hotel bookings and sales of holiday packages continuing to grow.

The figures released in December by Pegasus Solutionsshow that bookings for 2011 had increased by nearly four per cent when compared with the previous year. November was also a successful month with a six per cent increase in bookings on the previous month.

The report bythe solutions company showed consistent growth in hotel bookings throughout the year. In a statement the company cited growing consumer confidence for the positive figures.

Ian Raine, of ULookUBook.com, comments: “This research shows that the travel industry as a whole has done well in 2011. At ULookUBook.com we expect 2012 to be just as profitable with January, in particular, preforming well. The first month of the yearis always a busy onefor the travel world with people booking cheap holidays to Majorca and other popular destinations after Christmas. Holiday packages are also expected to be popular with travellers this month as people look for deals on all inclusive holidays to a range of fantastic destinations.

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“As the travel industry prepares for the busiest period in the travel calendar it is reassuringto see the strong performance of 2011.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.