Sandie Dawe, Chief Executive at VisitBritain said: “With only six months to go until the opening ceremony of London 2012, we are ramping up our public relations and marketing activity across the world. While the lighting of the cauldron to mark the beginning of the Olympic Games is a highly anticipated moment, we recognise it is also a time when four billion viewers around the globe will turn their attention to London – and Britain.
“This is our chance to shine. An opportunity for every village, town and city in the land to play its part in ensuring we make London 2012 much more than a great sporting event, turning this once-in-a-lifetime opportunity into something that will have long-term benefits for tourism across the whole of the UK and help secure economic growth in the future.”
